Goldcast

Your product is harder to use than you think. And it's costing you deals 👇 As a CEO, using our own product is damn insightful. Because it will give you a reality check. Some might say "Well, I already know our product in depth so I don't need to do it as often..." I disagree. Great founders are in the weeds of the product and UX. Not managing from some ivory tower. You need to eliminate your bias as a founder. By LIVING in your product every day. All the time. Make this a regular habit. Our first version of Goldcast? The UI was so rough we couldn't close 1 deal 😅 We had to literally re-build the interface from zero. Then our pipeline started converting. Since then, I make it a habit to build all our internal all hands and other events myself, and I am always surprised by how much improvement there is still to be had even in features that are 3 year old. Don't let your ego get in the way of improving. This is the only way to crush NPS -- 👋 P.S. What else would you add?

AI MARKETING SCHOOL LUNCH SQUAD! WHERE ARE YOU SITTING?! (Every seat is great, TBH.)

TBT to our San Francisco dinner. Next stops on our tour? Atlanta and Austin! Enjoy a delicious meal alongside marketing leaders while digging into B2B challenges like: 📌 Dealing with an increasingly complicated buying journey 📌 How to defend your marketing budget when attribution gets messy 📌 Adapting to changes from SEO to AEO and GEO 📌 Using AI tools effectively for marketing and content creation Learn from leaders like Amanda Malko, Shonodeep Modak, Mindy Davis, Kathy Macchi, and Peep Laja. Snag your spot: https://lnkd.in/eAzfKdFn

"Why will no one join our webinars??" NEW data for you from 1.7M registrants 👇 The Goldcast 2024 B2B Webinar Benchmark Report is here. New data from 300 B2B brands using Goldcast for you: 1.7 million registrants 613,000 attendees 6,000+ webinars Let's jump in: 1️⃣ "What does good attendance look like?" The avg. webinar has 296 registrants. With a 30% attendance rate. BUT... "Raw" attendance shouldn't be your primary KPI. Focus on your sign up <> attendance ratio by ICP tier. That shows you're engaging your desired audiences. Rather than your blanket avg. 2️⃣ "What should we call our webinar?" Do NOT call it a "webinar." Calling it a webinar will lower your attendance rate. If the first word of your emails is "webinar"? You'll see 14% lower open rates. Do this instead 👇 Call it a "Series." It leads to higher registrants and attendance rates. The psychology behind why we believe this is working well: Your audience has been trained by Netflix. They want predictable, themed content they can rely on. 3️⃣ "How many webinars should we run?" The AVG is about 22 per year. That's up ~70% from 2023. Why? Brands are realizing they need to build a moat. And webinars produce content that is: 1. Authoritative 2. Personality-led Which you can turn into assets at scale. Content Lab by Goldcast lets you do this for free. (Turn your webinars into clips, blog posts, etc) 300+ B2B brands have already produced: - 4,300+ video clips created - Thousands of blog posts - Enablement materials All from single events. 📌 TLDR for you; 1. Focus on specific audience segments 2. Run a "series", not just one-off webinars 3. Turn your events into content assets using AI

"Back in my day, we didn't have AI." Starting to feel like a dinosaur? It's okay. AI wasn't around when most of us were in school (not the AI we have now, anyway!) No one expects you to know everything, BUT now is the time to learn. On September 2nd, go back to school to learn all about how to use AI for your marketing. Choose your track: 📌 𝐌𝐚𝐫𝐤𝐞𝐭𝐢𝐧𝐠 𝐋𝐞𝐚𝐝𝐞𝐫𝐬𝐡𝐢𝐩 - Automate pipeline reviews, board slide prep, strategic planning and ROI analysis using ChatGPT and other AI tools 📌 𝐃𝐞𝐦𝐚𝐧𝐝 𝐆𝐞𝐧 & 𝐄𝐯𝐞𝐧𝐭𝐬 - Streamline your entire event workflow from creation to post-event follow-up using Zapier and Goldcast 📌 𝐂𝐨𝐧𝐭𝐞𝐧𝐭 𝐌𝐚𝐫𝐤𝐞𝐭𝐢𝐧𝐠 - Use AI to plan content, automate first drafts, maintain brand voice, and build content repurposing workflows Meet your professors: 🍎 James Finlay (OpenAI) 🍎 Trinity Nguyen 💎 (UserGems 💎) 🍎 Yadin Porter de León (Heroku) 🍎 Mike Kaput (Marketing AI Institute) 🍎 Nicole Leffer 🍎 Ryan Stanley 🍎 Leah Miranda (Zapier) 🍎 Ashley Gross 🍎 Liza Adams 🍎 Jessica Hreha (Jasper) 🍎 Andy Crestodina (Orbit Media Studios) 🍎 Josh Spilker 🍎 And more! Register for class: https://lnkd.in/dzBKA3_5

You need ONE clear owner for pipeline. That's why we did this 👇 Our GTM structure at Goldcast: 1. Marketing owns ALL pipeline generating resources 2. BDRs report to marketing, not sales 3. We have ONE accountable owner for pipeline When someone asks for a demo? It's rarely a "cold" interaction. They've been influenced by many marketing touchpoints. Fighting over attribution should never makes it to the top 5 priorities of a GTM leader The future of outbound: ❌ Isn't "dialing muscle" ✅ It's about precision and personalization- real personalization, not the "I see you do X at your company" and it requires... - Precise and deep segmentation - Experimenting with offers beyond "book a demo" (such as inviting them to your exclusive events- marketing owned!) - Pro messaging with inputs from areas such as product marketing - Connecting complex systems / operations- revops ftw! Marketing are better equipped for this imo. As it relates to pipeline gen anyways. To be VERY clear. Sales and marketing do CO-OWN the revenue target. The goal is to create a unified GTM team. One that speaks the same language. Some leaders think this is crazy... But what works for them may not work for you. Don't be afraid to redesign your core GTM operations. There's no right or wrong way here. Do what works for YOUR business ✌️

Unboxing videos are the best, right? 📦 Well, here's a twist: We're unboxing our AI secrets. Every company claims to be "AI-powered" but not enough people are showing you behind the curtain. At Goldcast, we aim to be 100% transparent about the AI playbooks we use so you can see the same success. No gatekeeping here. Aashish Srinivas and Ernest Saco will walk you through exactly how we use AI. Check out "Unboxing AI" on our website at goldcast[dot]io/unboxing-ai

In the 90s, your flex was who had Dunkaroos and the best AIM away message. Today it’s running AI-powered marketing ops while your competition is Googling “what’s a workflow automation?” AIMA and Goldcast are teaming up to host AI Marketing School on Sept. 2nd. AI Marketing School is a one day, one track, all action event for CMOs and Marketing leaders. You’ll learn from CMOs, operators, and tech leaders who are already integrating AI into their strategies. Think automating workflows, scaling content, creating AI-ready teams, and building a cross-functional AI council. It’s like a Lunchable for your brain with everything you need in one box. 🕒 Date/Time: September 2 / 12pm-3pm (ET) ✏️ School Registration: https://lnkd.in/eANACZpy Show up. Learn fast. And pray your dial-up AOL connection cooperates.

What's the perfect webinar length? Which day should you host your webinar? Which word in your title will boost attendance? There’s a lot of noise out there about how to run a great webinar. We went straight to the source. We analyzed 19,531 webinars from 418 B2B brands. On August 13 at 12pm ET, we'll join Demand Gen Report's #B2BMX Summer Camp series to unpack the trends and tactics we discovered. In our session, Survival Advisory: The 2025 Webinar Benchmark Revealed, you’ll discover: - What actually moves the needle on engagement - Which formats are thriving and which are fading - How teams are using AI to repurpose content Bring your questions. We’ll bring the map. Grab your spot: https://lnkd.in/ecNFmhxv

Super excited to bring on enterprises like Canva, Rubrik, SolarWinds, OneStream Software as well as fast-growing companies like Glean, Gamma, Flexport, FloQast as customers in Q2 🙏 For the first time, we’re seeing a real convergence across three previously distinct categories: events, video, and content. Teams that are connected across these functions are now able to unlock the full potential of these channels, using AI to repurpose it seamlessly across channels like social and web. It’s no longer about running events or creating content in silos. It’s about orchestrating a unified content engine that drives mindshare everywhere. This typically breaks down as companies get bigger since teams operate in silos especially with different leaders in brand marketing, events & field marketing, product marketing but many of them are trying to unify it. Most importantly, we are working hard to make sure Goldcast has the right tools and the platform architecture for brands to scale their event/video strategy. Lots of improvements and exciting updates coming very soon 💪