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goop
Personal Care Product Manufacturing
Santa Monica, California 221,973 followers
in pursuit of beauty, style, wellness, and the ideas that expand how we live. curated by @gwynethpaltrow.
About us
goop is a lifestyle platform dedicated to exploration, curation, and groundbreaking conversation. From its award-winning beauty and fashion lines to its expansive editorial lens, goop invites women to embrace the process of becoming, and to discover deep joy in the pursuit of pleasure, beauty, and growth in all phases of life. Gwyneth Paltrow began goop in the fall of 2008 as a weekly newsletter. It has expanded into a beauty, fashion, and food business that’s also known for its products, curation, podcast, TV shows, live events, and retail stores.
- Website
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https://goop.com/
External link for goop
- Industry
- Personal Care Product Manufacturing
- Company size
- 51-200 employees
- Headquarters
- Santa Monica, California
- Type
- Privately Held
- Founded
- 2008
- Specialties
- lifestyle, online media, fashion, wellness, travel, recipes, digital, culture, food, e-commerce, shopping, beauty, editorial, apparel, luxury goods, clean beauty, retail, skincare, color skincare, apparel, and luxury
Locations
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Primary
Get directions
Santa Monica, California 90403, US
Employees at goop
Updates
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During New York Fashion Week, Gwyneth introduced our rebranded and elevated fashion line, GWYN - a collection of timeless, wardrobe-building pieces with a refined, international sensibility. As she shared with Vogue, this is a deeply personal chapter—rooted in creativity, storytelling, and style designed to last. Each piece, sourced and produced in Italy, reflects her vision for clothing that feels both effortless and elevated. Gwyneth collaborates closely with our Design Director, Sofia Menasse, to bring GWYN to life beautifully. We’re so proud to see this next evolution of our fashion journey and can’t wait for you to experience it. Read the full story in Vogue: https://lnkd.in/grNJRDdB
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We’re proud of our VP of People Operations, Jill Roe, who joined a panel session at The Grove Conference in San Francisco this week. She brought a thoughtful lens to the conversation on what it means to lead people well today—balancing rising costs, new technologies like AI, and the human need for connection and care. At goop, we believe culture is wellness, and Jill’s voice reflects that belief in action. Thank you to Sequoia for creating space for these essential conversations!
Thank you to our clients for bringing bold ideas and meaningful conversations to The Grove Conference in San Francisco this week. From visionary speakers to compelling roundtables, the energy at Pier 27 was electric. We’re grateful to our clients, speakers, and community of leaders who made the day unforgettable. And a special thank you to our keynote speaker Jacob Morgan and our mainstage client panelists Jill Roe and Chelsea Gregory. We connected as one team exploring some of the biggest challenges facing people leaders today – from rising health care costs to AI’s impact on people strategy. We are stronger together as we tackle the year ahead. Now, we’re looking to The Grove Conference in NY on September 25 at Convene Hudson Yards. If Grove SF was any indication, NY is going to be extraordinary. 📍 New York City 🗓️ September 25, 2025 🕐 1–5pm + reception to follow 🎟️ This event is exclusively for Sequoia clients — please reach out to your Sequoia contact for an invite At the conference, get ready for a transformative keynote from Jon Levy — renowned behavioral scientist, bestselling author, and trusted advisor to Fortune 500 companies including Microsoft and Samsung. Expect to walk away with real-world strategies to drive engagement, retention, and performance. Hope to see you there! #TheGroveConference2025 #HRLeadership #FinanceLeadership #AIandWork #CompensationStrategy #WorkforceWellbeing #FutureOfWork
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We are so excited to see our own Erica Imbrecht recognized for her amazing talents!
Congratulations 2025 Direct 60 List honoree Erica Imbrecht, VP, Marketing, goop! The Direct 60 List honors executives redefining the go-to-market strategies for the world’s most iconic brands. View The Direct 60 List: https://lnkd.in/gyJxNYFa Erica told us, "We're prioritizing significant martech enhancements to modernize our tech stack and enhance the customer shopping experience. Concurrently, we're doing extensive brand work with exciting developments over the next few months. These initiatives will re-ground the goop story, bring customers along on our journey, and reinforce our mission, aligning it with how we connect with customers. We're in an evolutionary phase, having recently rebranded all goop beauty packaging, which is mostly rolled out. A few new SKUs will adopt the new packaging later this year. This significant brand transformation is an exciting place to be, and I'm eager to see the customer reaction and overall outcome over the next one to two years." Leveraging technology, digital innovation, and next-generation strategies, these leaders are responsible for driving growth and positioning their brands for success in a consumer-centric, data-driven world. Meet The Direct 60 List Honorees at The Direct 60 Forum on October 23rd in New York City! Learn more: https://lnkd.in/gNXz8vUQ
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We’re honored (and a little giddy) to share that goop Beauty’s Daily Detox Foaming Cleanser has been named Best Cleanser in the PEOPLE Beauty Awards 2025. This skin-balancing essential is proof that clean can be uncompromising—efficacious, sensorial, and a joy to use. A huge thank you to the PEOPLE Magazine | PEOPLE.com team for the recognition, to our brilliant product developers who obsess over every detail, and to our community for continually inspiring us to raise the bar on beauty without compromise. https://lnkd.in/gQnaqSge