Great Demo!

Big shift at Beijer Electronics. From hardware to software sales. That’s not just new tools.  It’s a new sales identity. With new skills,  new stories,  a new mindset. This week, we ran the first of 3 workshops. Delivered in Malmö, by Marco and me. Tomorrow, Marco leads the second one. Today, it’s Train-the-Trainer with internal coaches. Why? Because this isn’t just training. It’s a company transforming. One enablement plan. Real change. The first session was a great start. The team was open, engaged, and curious. And leadership was in the room.. Not just to observe, but to own the change. That kind of involvement is what turns training into transformation. Huge thanks to Marie-Louise, Sven, Magnus and Rico. You spent hours aligning, planning, preparing. Your commitment made this possible. And it shows. And to our internal trainers: thank you for last night’s dinner. Great food, great conversation, great company. This rollout is off to a strong start. We’re grateful to be part of this journey. We can't wait to see how it unfolds.

Demoing to German audiences? Structure builds trust. Precision earns respect. And preparation is everything. Start with theory, not tools. Explain the logic before the clicks. Keep your agenda tight, and follow it. Every step must have a reason. If it’s not written, it’s not real. Documentation is proof, not paperwork. Facts persuade more than adjectives. Arrive early. End on time. Summarise with structure. Thank you, Max, for your German perspective 👉 Swipe for the German Demo Playbook. P.S. If you work with German teams, share this with your colleagues.

Most sellers don’t lose deals to competitors, they lose them to indecision. If buyers don’t see their story in your demo, they stop responding. It’s not about showing more, it’s about showing what matters first. In the Great Demo! Workshop this November, you’ll learn how to lead with impact and stop being ghosted after “great” demos. Save your seat for Great Demo! Virtual Workshop – November 24-26, 2025 - https://lnkd.in/gJVSRyxw 

Honored to be joining BOYBAS for an in-depth livestream as we dig into the Law of Gender with my client and friend, Sarah Gonnella. Today, we will dive into how we can draw upon our innate masculine and feminine energies to produce actionable strategies you can apply immediately to sales, leadership, and business growth.

Questions aren’t problems. They’re signs your buyer is curious. They show your customer is thinking. They want to understand. They might even be excited. But if you answer too fast, you can confuse your audience, or take the demo in the wrong direction. Use **CLEAR** to stay helpful and calm: C — Confirm. Show you heard them and that the concern is valid: “Thank you for raising this.” L — Learn more. Get context so you solve the right problem: “What’s behind that?” “What would success look like here?” E — Echo. Paraphrase to align on the real target: “So it’s reporting accuracy at quarter-end, right?” A — Answer. Keep it brief, then offer to show: “Short answer: yes, data is validated on import and anomalies auto-flag. Want to see this?” R — Reflect back. Close the loop: “Did that address it?” When you use CLEAR, you stay in control. The conversation feels like a two-way street. And you focus on what really matters.

Demos can inspire, but the best ones leave a lasting impact. Great demos don’t just showcase features. They reshape how customers view your solution, permanently. That’s why we created the Great Demo! Virtual Workshop, to teach your team the exact framework to win demos, every time. Memorable. Consistent. Unforgettable. This workshop will help you transform your approach. Apply now for Great Demo! Virtual Workshop (November (24–26, 2025) - https://lnkd.in/gJVSRyxw #SalesCoaching #DemoMastery #GreatDemo #BrandStrategy #Presales