The Exchange is live! 🚨
About us
Greenbook brings innovative resources to market researchers on both sides of the table and offers effective marketing opportunities in a variety of targeted media. Our publications and events provide a stimulating, practical, and timely perspective on topics and issues relevant to the industry. + The Greenbook Directory connects buyers with suppliers of market research services by providing detailed information on research firms and by supporting client-supplier interaction with new online tools. + With our Content Marketing Program, we help market research companies better demonstrate their strengths and capabilities, position themselves as experts, and generate more qualified leads. + IIEX events offer a window into the future of the industry with an emphasis on using innovation in solving real business challenges through better insights. + Sign up for the weekly newsletter to receive exclusive insights content straight to your inbox: https://bit.ly/2Vckw3N
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https://www.greenbook.org/
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- Headquarters
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- publications & websites for market researchers, market research resources, buyer's guides, directories, innovation in market research resources, community events, market research events, market research reports, expert articles, global conferences, webinars, tech showcases, and weekly insights newsletter
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234 5th Avenue
Suite 303
New York, NY 10001, US
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Updates
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🚨 Less than 15 minutes until the ultimate IIEX.AI debrief! Karen Lynch and Lenny Murphy are breaking down their key takeaways from IIEX.AI — from the standout sessions to the trends shaping the future of AI in insights. This is the crucial debrief you don’t want to miss!
The Exchange: Episode 106
www.linkedin.com
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💚 What a kickoff! Day 1 of IIEX.AI set the tone for an inspiring event filled with innovation, collaboration, and bold thinking about the role of AI in insights. Here’s a quick look back at what made the day unforgettable: 🔹 Practical case studies showing AI in action 🔹 Honest conversations about ethics, creativity, and human oversight 🔹 Real strategies for integrating AI into research workflows A huge thank you to everyone who joined and shared their expertise, and to our Title Sponsor, Conveo, for helping make these conversations possible. If you missed the live event, there’s still time to catch all the sessions! 🎟️ Grab your ON-DEMAND ACCESS ticket → https://hubs.ly/Q03bW6zZ0 SOUPinsights, Bolt Insight, Jack in the Box, TL;DR Insights, LLC, Regeneron Pharmaceuticals, Inc., Ringer Sciences, imre, Compeers AI, inca | Nexxt Intelligence , Cambri, Mondelēz International, HP, Conveo, Mercedes-Benz AG, Knit, Bloomberg Media, Yabble™, 2CV, Haleon, Mercury Analytics, BioVid
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Greenbook reposted this
Insight pros: how ready are you for 2026? Recently we partnered with Greenbook to host an engaging discussion with insight leaders about the challenges in our industry today and what it takes to thrive in the new year. Check out the recording to hear perspectives from Sofia Gomez Garcia (Warner Bros. Discovery), Michael Viveiros (My Code Media), and Mary Anne FitzGerald (Balsam Brands), moderated by our very own Jennifer Reid: https://lnkd.in/gXaB-kw2 #mrxpros #insights #marketresearch
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⚡ We’re back! Day 2 of IIEX.AI is about to begin! Join us for another day of practical insights, fresh ideas, and real conversations about the future of AI in research and analytics! → https://hubs.ly/Q03bW6zZ0
🎉 That’s a wrap on Day 1 of IIEX.AI! What a day! It was packed with bold ideas and real conversations about how AI is transforming the insights world. From hands-on case studies to future-focused discussions, today proved just how quickly this space is evolving. 💡 And we’re only halfway there! Join us tomorrow for Day 2 as we dive even deeper into what’s next for AI in research, analytics, and innovation → https://hubs.ly/Q03bW6zZ0
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🎉 That’s a wrap on Day 1 of IIEX.AI! What a day! It was packed with bold ideas and real conversations about how AI is transforming the insights world. From hands-on case studies to future-focused discussions, today proved just how quickly this space is evolving. 💡 And we’re only halfway there! Join us tomorrow for Day 2 as we dive even deeper into what’s next for AI in research, analytics, and innovation → https://hubs.ly/Q03bW6zZ0
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🚀 IIEX.AI is about to begin! We can’t wait to see everyone as we dive into breakthrough ideas, real-world case studies, and live conversations that will shape the future of insights and analytics. 🚨 If you’re attending, please remember: Only use your personal access link (shared with you by Greenbook via email) to join the event!
🚨 It all begins tomorrow — IIEX.AI is here! #IIEXAI kicks off tomorrow, and this is your chance to see the tools, strategies, and innovations that are transforming the insights industry. 🔥 Why you can’t miss this: ‣ AI that delivers results — see how leading companies are scaling insights faster than ever. ‣ No hype, just real impact — learn what’s actually working in AI-powered research today. ‣ Actionable next steps — leave with tools, frameworks, and fresh ideas you can put to work immediately. Seats are filling fast. Don’t get left behind! → https://hubs.ly/Q03bW6zZ0
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🤔 Ever wonder why so many “revolutionary” AI projects never live up to the hype? It’s not the tech—it’s the people. At IIEX.AI, behavioral economist Melina Palmer, reveals the hidden psychological forces that cause even the smartest AI transformations to stall. In her session, “Why Does Change Fail? How to Lead Your AI Journey Successfully,” you’ll discover why our brains instinctively resist innovation—and how to lead change that builds clarity, trust, and lasting adoption. Join us at IIEX.AI and learn how to make your AI journey succeed where others fail → https://hubs.ly/Q03NG_kY0
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