Grey

Herbal Essences has always been that unforgettable scent. Now, in partnership with Love Island’s Amaya Papaya, we’re taking it to the next level with Scent Traps: small, discreet tokens infused with Herbal Essences' iconic scent. The ultimate dating hack to make sure the your scent triggers a memory of you, even when you're not around. Hide one near your crush and when they can’t stop thinking about you… you’ll know it worked. Subtle. Sneaky. Unforgettable. Read more: https://lnkd.in/eadZikEy

Even the most crowded bar has room for this 🍻 Thrilled to see Claustrobars named one of The Drum’s 10 best OOH ads of 2025!   Cheers to the Grey London team for turning a crowded bar moment into a standout outdoor campaign.    Read more here: https://lnkd.in/e3adF7hB Thanks for the writeup Amy Houston

vaCay is the vacation, vacation wishes it took. 🌴   Grey New York partnered with the Cayman Islands Department of Tourism to redefine relaxation with 'Welcome to vaCay’, a new global brand platform that positions the destination as the cure for overplanned, exhausting vacations.   Learn more here: https://lnkd.in/efWj_scz Thanks for the coverage! Danielle Oster

Advertising Week New York 2025 you were amazing! 🎉✨   From Fame + Friction to Unexpected Partnerships to Fight Cancer, we loved sharing our #FamouslyEffective ideas, connecting with brilliant minds, and sparking creativity at #ThePennDistrict.   We’ve wrapped it all up in one fun Reels, watch the highlights from an inspiring week!

We’re still buzzing from yesterday’s Lady Liberty Leadership session with New York Festivals at Grey Health in NYC. From iconic creative to candid career advice, June Laffey reminded us that brave leadership is where great work begins. Her energy lit up the room, and sparked conversations about purpose, unity, and what’s possible when women come together to lead. Huge thanks to June, our incredible guests, and our partners at Grey Health for making this moment so meaningful.

Thrilled to announce that GREY BRASIL is the new creative agency for PlayUZU and Bacanaplay, part of the SkillOnNet Group! 🇧🇷✨   We’ll be leading creative campaigns and communication strategies to help these brands grow and connect even more with consumers in Brazil.   We can’t wait to see what’s ahead for this partnership! Read more: https://lnkd.in/ge3VRHaE

Cancer Doesn’t Play Favorites: How Hockey, Pharma, and a Mascot Took It On Join us at Advertising Week New York this Thursday for this one‑of‑a‑kind panel as a unique lineup including Bruno Abner Rebelo, CCO of Grey Health, and Astrid (Jander) Kramm, PhD, Planning Director of Grey Health, shares how hockey, pharma, science, and even a mascot joined forces to break through the noise, inspire screenings, and bring hope and humor to the fight against cancer. Check it out: https://lnkd.in/ehAGhBm4 📍 The Penn District | October 9, 1:10 PM #AWNEWYORK25 #ThePennDistrict  Bruno Abner Rebelo | Astrid (Jander) Kramm, PhD | Cristina Murphy | Moderated by: Heerea Rikhraj

17 Wins. 5 Gold. Endless creativity. 🏆✨   We’re proud to celebrate Grey’s wins at the LIA - London International Awards bringing home 5 Gold, 8 Silver, and 4 Bronze!   All 5 Golds went to The Shooting by Grey México, with additional wins for: Claustrobars – Grey London Insignificantly Better – Grey More than Words – Grey México Pottytunities – Grey New York Sun Reserve – GREY BRASIL The 100% Home Compostable Sticker – GREY BRASIL   A huge congratulations to our teams and clients around the world for pushing the boundaries of #FamouslyEffective creativity!

Join us: Today! On the Advertising Week New York Streaming Track, Agnes Fischer, CEO of Grey New York, joins AW Executive Jamie for "Grey in the Stream: Creativity, Culture & the Future of Media." Discover how we are reimagining storytelling for the streaming era, where creativity, brand purpose, and media fluency meet! 📍 The Penn District | October 9, 12:35PM Learn more: https://lnkd.in/eiZtqbmt

“Data alone is just dust.” Our Global CCO Gabriel Schmitt, after chairing LIA’s Creative Use of Data and Transformation juries, spoke with LBBonline - Little Black Book’s Addison Capper about his predictions for the future of data categories, the power of emotion in creativity, and how AI is reshaping the way we work.   Read his full interview here: https://lnkd.in/e4cDdBhx