Grove Collaborative

🌍 Innovation and sustainability must go hand in hand. At Grove Collaborative, our mission has always been to create healthier homes and a healthier planet. As we embrace artificial intelligence to improve how we work and serve our customers, we’re also committed to ensuring that technology doesn’t come at the expense of the environment. As Climate Week kicks off in NYC, we’re proud to announce Grove’s AI Sustainability Commitments and help lead the industry forward. Here’s what we’re doing: ✅ Measuring our AI footprint – Grove is among the first retailers to estimate AI-related emissions (17.8 metric tons CO₂e projected for 2025, ~6% of our 2024 business travel footprint), in partnership with Gravity, our carbon and energy management platform. ✅ Mitigating impacts – We’ll offset our emissions with high-quality, nature-based solutions while also exploring long-term reduction strategies. ✅ Leading with transparency – Beginning in 2026, we’ll disclose AI-related emissions annually in full detail as part of our Scope 3 carbon reporting. ✅ Open-sourcing our methodology – Together with Gravity, we’re sharing the first open-source AI emissions formula, so other businesses can measure and manage their impacts too. We believe businesses shouldn’t have to choose between innovation and responsibility. By acting now, Grove is proving that sustainable AI is possible — and inviting the industry to join us in raising the standard and prioritizing people and planet alongside AI. Read more about our commitments and download the open-source methodology here: https://lnkd.in/gWDMqeVA

🌿 Exciting News from Grove 🌿 We're thrilled to announce our new partnership with Novi to enhance transparency and deepen customer trust across our marketplace. This collaboration enables us to provide more ways for customers to search for products based on their values using verified product claims, ensuring our customers have access to accurate and reliable information about the products they love and the new brands they’ll discover. At Grove, we support our customers in their journeys to make healthier homes by curating sustainable, eco-friendly, and efficacious products with only the best ingredients. This partnership with Novi aligns perfectly with our mission to promote transparency and build trust with our community through information and education. Stay tuned for more updates as we continue to innovate our customer experience and provide you with the best in sustainable living. Learn more about our partnership by viewing the press release shared today: https://lnkd.in/g46CMC2k

Heard of microplastics, but not really sure what they are or how they affect you? You’re not alone. Based on our research with The 5 Gyres Institute, it turns out, 79% of Americans say microplastics are a crisis and 90% are concerned about them being found in the human body. This piece highlights how we need to move beyond plastic! Visit grove.co/microplastics to learn more.

🎉 We’re headed to SXSW (hopefully!) and we need your help. 🎉 Grove Collaborative has proposed a panel for SXSW 2026 titled "Rewriting the Rules of Business: A Guide to Purpose & Profit", and your vote can help bring this important conversation to life. At Grove, we believe purpose and profit are not mutually exclusive, but mutually reinforcing. Our panel will explore how mission-driven brands can scale without compromising their values, and how sustainability can be a core business advantage, not a tradeoff. We’re excited to get share perspective and guidance alongside our partners at rePurpose Global, Naturally Network and NielsenIQ 🔹 Want to support our session? It takes less than a minute: 1. Click this link: https://lnkd.in/gniCPq9q 2. Tap the 💜 next to "Rewriting the Rules of Business: A Guide to Purpose & Profit" And that’s it! Let’s show the SXSW community that business can be a force for good and that consumers are demanding better from the brands they love. Thank you for your support!

🎉 We’re headed to SXSW (hopefully!) and we need your help. 🎉 Grove Collaborative has proposed a panel for SXSW 2026 titled "Rewriting the Rules of Business: A Guide to Purpose & Profit", and your vote can help bring this important conversation to life. At Grove, we believe purpose and profit are not mutually exclusive, but mutually reinforcing. Our panel will explore how mission-driven brands can scale without compromising their values, and how sustainability can be a core business advantage, not a tradeoff. We’re excited to get share perspective and guidance alongside our partners at rePurpose Global, Naturally Network and NielsenIQ 🔹 Want to support our session? It takes less than a minute: 1. Click this link: https://lnkd.in/gTga9Nxi 2. Tap the 💜 next to "Rewriting the Rules of Business: A Guide to Purpose & Profit" And that’s it! Let’s show the SXSW community that business can be a force for good and that consumers are demanding better from the brands they love. Thank you for your support!

🌍 Today is World Conservation Day — and at Grove, we’re reminded of the powerful role we all play in protecting our planet. As a company rooted in environmental and human health, we believe every product choice, every habit, and every voice can make a difference – and add up to remarkable impact. * World Conservation Day was established to raise awareness about the urgent need to protect Earth and its biodiversity. It’s a reminder of our collective responsibility to maintain a healthy environment to ensure future generations inherit a world worth living in. * This day champions sustainable living, biodiversity protection, and responsible resource management. It promotes global cooperation to combat environmental degradation and climate change. From policy advocacy to individual action, it emphasizes that conservation is a shared mission — and one that begins with everyday choices. * We’re living in a pivotal moment: climate disruption, deforestation, ocean acidification, and species extinction are accelerating. The need for sustainable solutions isn’t just important — it’s existential. As the one-stop sustainable shop, Grove recognizes that conservation isn’t a once-a-year conversation. It’s the foundation of a healthier planet — and a healthier future. We are proud to work with The Nature Conservancy through a multi-year collaboration to support Indigenous-led conservation across two million acres in the world’s largest remaining coastal temperate rainforest. 🌱 Join us in honoring World Conservation Day by making one sustainable change today. Your action counts, whether it’s choosing plastic-free products, supporting reforestation, or learning how you can help TNC in preserving old-growth forests on our blog here: https://lnkd.in/gpSU86Pg

Microplastics are inside us all — and 90% of Americans are just as concerned as you are, with nearly 79% calling it a “human health crisis.” Yet, only 49% of Americans really know what microplastics are. We partnered with The 5 Gyres Institute to better understand what people really know — and want to know — about microplastics. The research is clear: there’s a gap in education, but a growing demand for action. We’re proud to not only share these insights and help lead the charge on plastic education, but also support organizations like The 5 Gyres Institute helping pave the way for new legislation like the recently introduced Microplastics Safety Act: a bill directing the FDA and HHS to more closely study and report on the health impacts of microplastics. 👉Learn more and take action yourself at grove.co/microplastics

We're proud to stand alongside 5 Gyres and other leaders in human and environmental health by supporting the newly introduced Microplastics Safety Act, a groundbreaking bill that calls for critical research and regulatory action to protect public health and our shared environment from microplastic pollution. At Grove, we’ve long championed a plastic-free future—and that future must include strong science-backed policy that addresses the pervasive threat of microplastics in our water, food, and bodies. We applaud the bipartisan effort of Senators Jeff Merkely (OR) and Rick Scott (FL) and Representatives Janelle Bynum (OR-5) and W. Gregory Steube (FL-17) for introducing this crucial legislation, and we call on Congress to prioritize the health of our communities and planet by supporting this bill. See below from our partners at The 5 Gyres Institute to read more and take action so we can build a #MicroplasticFreeUS together. 🌎💧

At Grove, our mission to transform consumer products into a force for human and environmental good doesn’t stop at our customers' doorsteps — it starts in our employees’ own homes. As a remote-hybrid team, it’s not always easy to practice what we preach. That’s why, during Wellness Month this past May, we partnered with the brilliant team at The 5 Gyres Institute to launch the GroveBlitz Home Audit — a company-wide challenge inviting Grove employees to take a closer look at their own household waste habits using the TrashBlitz community science tool. 🧼 🍫 🛍️ Over just a few weeks, Grove team members logged household items — and what we found was eye-opening: * 77% of the waste we tracked was plastic. * Nearly half came from food packaging alone. * Bags and beverage containers made up another 40%. * And the top culprits? Some of the most recognizable brands in food, personal care, and pet products. The good news? This audit revealed real opportunities for sustainable swaps — from bulk pantry items to refillable personal care and cleaning products (we might know a great place to find those 😉). It was also a chance to reconnect with our mission and each other in a hands-on, at-home way. Interested in doing your own challenge? The report is packed with practical takeaways and inspiration. Whether you're a business, a team, or an individual — there’s power in rethinking what we toss. 📄 See some details of the the report here and consider how your own team can go Beyond Plastic™

We are deeply saddened to share that Andrew Kassoy, the Co-Founder of B Lab and a driving force behind the global B Corp movement, passed away on June 22nd. Andrew’s passing is a profound loss—not only to those who knew him personally, but to all of us who believe in a more just, inclusive, and sustainable economy. Andrew’s legacy is immeasurable. He challenged the status quo, envisioning a new kind of global system—one where business is a force for good, and where all stakeholders—not just shareholders—have a voice. He reminded us that building a better world isn’t about growing an army of B Corps, but about nurturing a global movement rooted in equity, sustainability, and interdependence. As a Certified B Corp, Grove Collaborative—alongside nearly 10,000 B Corps around the world—is proud to live Andrew’s vision every day. We strive to meet the high standards he helped define, and hope to live up to the legacy he leaves behind. HIs clarity of purpose and belief in a “community of care” shaped the path for companies like ours and countless others committed to systemic change. His wisdom and courage lit the way, and now it is our collective responsibility to carry that light forward. In his honor, we invite you reflect on Andrew’s powerful message by watching this heartfelt tribute from his co-founders, Jay Coen Gilbert and Bart Houlahan: 🎥 Watch here on YouTube: https://lnkd.in/g_Z3HgUi As we remember Andrew, let’s each commit to living and leading more sustainably. Let’s build the future he imagined—together.