💍 I’m so glad I said yes.
Just wrapped up my first experience as a TA (Teaching Assistant) for the Clay 101 Cohort ✨
I had only just finished my own cohort journey, so when I was asked to TA, my imposter voice got loud. But my love for giving back to the community took over. So I said yes.
Loved every bit of teaching and my own AHA-sprinkled learning journey:
challenge → curiosity → tinkering → learning → inspiration.
After years working across sales and marketing, I often wondered how to combine commercial focus and operational excellence with my love for deeply understanding customers and addressing their needs at scale.
GTM Engineering might be the answer - uniting sales, marketing, and RevOps with AI and automation to drive real impact.
Let’s be real: sales and marketing have little
future without signals, personalisation (and I don’t mean Hey {{first name}}), and automation. And GTM Engineering, without that commercial foundation, won’t sail far on pure technical skills.
Match made in heaven ⚭ 😀
Clay is the backbone of it all.
It turns messy data into polished GTM workflows - like a magic Excel with 150+ data providers and endless creativity to help you personalise every customer touchpoint. Pottery for your pipeline🏺.
If you’re in sales, B2B marketing, or revenue ops - check out the Clay 101 Cohort. In just 5 days I learned more than I did over months of using the tool.
It’s not just learning - it’s community.
Clay’s cohort model, inspired by Seth Godin 🌔's AltMBA, is not only clever from a business perspective, but it’s one of the most supportive and energising learning environments I’ve been part of thanks to Izzy Kim and the team.
Teaching in the recent cohort was just as rewarding and fun as being a student - I’ve learned a ton. Kudos to fellow TAs – Leila Ergul Demir, Lindsey Fletcher, Paul Murray, Willy Hernandez, Ketan Awasthi, John T., Andrew Hull, Polly Morphew, and of course our captain Izzy ⛵️
As Aravind Srinivas said in a recent interview with Marina Mogilko about the value of education in the AI era:
“The fundamental thing you learn in a PhD is learning to learn.”
I couldn’t agree more. Except in this case – replace {{PhD}} with {{Clay-101-Cohort}} 🚀
Whether you’ve just discovered GTM Engineering, or have been using Clay for a while - check out the cohort and DM me if curious.
P.S. No, it’s not a job - TAs volunteer their time. Just shows how much people love the tool and the strength of its community 🩵
#Clay #GTMEngineering #GMTE
