Now that summer's winded down, our team's gearing up to close out an exciting year. Here's some of what we and our incredible brand partners have been up to in 2025 so far: • Experiment unveiled their exciting brand debut at Sephora 🧪 • Mikayla Nogueira’s point of view had a historic launch, making $1 million in sales within the first 8 minutes • isima by Shakira launched, with a nationwide US rollout in Ulta and across Latin America • Kulfi entered the global market with its debut on the shelves at SpaceNK and launched their latest beauty bag must-have: Lip Snacks 💋 • EADEM continues to fuel the Le Chouchou craze with new limited-edition shade launches: Croissant au Beurre and Pain au Chocolat 🥐 • Eighth Day introduced their latest innovation in clinical skincare: The Ultra Rich Moisturizer • We were thrilled to support SEPHORA Accelerate brands through their Sephora launches 🚀 We're so proud to champion such inspiring brands and can’t wait to see what the rest of 2025 has in store! Hae CPG is honored to continue partnering with these visionary brands on their incredible journeys… more to come! ❤️
Hae CPG
Operations Consulting
Brooklyn, NY 7,560 followers
OPS TEAM FOR HIRE💥 Hae CPG is a collective of operations and supply chain experts leading emerging beauty brands.
About us
Hae CPG is a collective of operations and supply chain experts leading emerging beauty and wellness brands through their growth journey. With our support, brands have peace of mind, knowing they have access to the full spectrum of operational support, from the nitty-gritty of daily operations to the strategic foresight needed for long-term success. From product conception to the doorstep of customers – we specialize in laying down the foundation of a brand’s business and executing their ideas, so they can focus on their number one priority – growth. Our areas of expertise include inventory planning, production management, 3PL sourcing, retail and e-commerce fulfillment and operations, and transportation logistics. Our team has experience working with and shipping to most retailers in the US and globally, including Sephora, Ulta, Target, Walmart, CVS, Nordstrom, Violet Grey, Goop, Cult Beauty, Mecca, and more.
- Website
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http://www.haecpg.com
External link for Hae CPG
- Industry
- Operations Consulting
- Company size
- 2-10 employees
- Headquarters
- Brooklyn, NY
- Type
- Self-Owned
- Founded
- 2020
- Specialties
- supply chain, operations, beauty, consumer goods, cpg, logistics, fulfillment, b2b, ecommerce, packaging, sourcing, production, project management, and customer service
Locations
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Primary
Get directions
Brooklyn, NY, US
Employees at Hae CPG
Updates
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Hae CPG reposted this
isima launched as a brand last month and officially hit Ulta shelves yesterday! ❤️🔥 Huge thank you to Sid Katari and Ashley Williams for trusting Hae CPG with isima's Operations. We all made quite the team during this past year! Nothing beats seeing all that hard work finally come to life. (Also, big shoutout to Ana Laura Terrazas for fearlessly leading the charge with the Ulta rollout!) I'll always be lurkin' in the background for you all 😂 I have to give a big props to Tiffany Oei for getting 200+ pallets out the door for Ulta launch and Harper Morphy for leading the charge with DTC and CX Ops. Both Tiffany and Harper had zero operations experience when they first started with me 2 years ago and I'm truly in awe of how they've grown as operations experts. Seeing this kind of teamwork is 100% one of the best parts of the job. Dream team 💖💖💖
Most people that know me know that I am unhinged 😂 I am a perfectionist and my wheels are constantly spinning on what else can be done to make things even better than they already are. And the launch of isima took this to the next level. However, myself and the team could have NEVER accomplished what we did over the last 3 weeks without our incredible partnership with Hae CPG and Jiyuh Kim. Operational excellence is their speciality and our DTC and Ulta launch went off without a hitch because of them. All orders shipped within their SLA, every single Ulta order was received on time and without issue, our CX team was armed and ready from day 1, the list goes on. Jiyuh has put together the most incredible team and we're so lucky to have Tiffany Oei + Harper Morphy as our brand leaders. Thank you Jiyuh for being such a great partner. Can't wait to take over the world! Pic of Jiyuh in Asia on a 12 hour time difference lol.
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🚨 Hiring Alert: Manager, Supply Chain Operations 🚨 Live Tinted is on the lookout for the next talent to join their growing team! You’ll be working with an awesome team and top tier founders, shaping backend operations, and helping build an incredible brand. If this sounds like you (or someone you know!), apply via the link below or send over your resume to careers@livetinted.com. #beautyindustry #supplychain #operationsjobs #hiring #beautybrand #startupjobs https://lnkd.in/eApcZf8w
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Our team is growing! 🔥 We're always looking for talent 👀 If you like talking FOB vs ExWorks, COGs, inventory strategy, POs, 3PL, then this is the place for you! Come join our team of operations and supply chain nerds! Check out our job listings here and send your resume to hey@haecpg.com if interested. https://lnkd.in/eXWhG3Xh
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Hae CPG reposted this
What I assumed would be a small contribution to an article on 2025 supply chain trends turned into a full feature on Hae CPG and my journey! Huge thanks to the Beauty Independent team for shining a light on the work we do and giving a glimpse into Hae CPG. We’re usually the ones behind the scenes, so it’s a little strange (but exciting!) to be front and center ✨ PS It truly takes a village. Shoutout to my former and current brands, founders and their teams, collaborators, and, of course Team Hae CPG, for being part of this journey!!! You make this job so much more fun, fulfilling and memorable than I could have ever imagined it to be❣️❣️❣️
Hae CPG founder and CEO Jiyuh Kim, whose introduction to the beauty industry was in operations at the deodorant brand PiperWai when its appearance on “Shark Tank” sent sales skyrocketing 5,000%, steers brands away from supply chain hiccups—and often can detect them before they occur because she’s had so much experience with them. “Everything can go wrong in the space that we're in,” she says. “We've had trucks disappear with inventory; we’ve had 3PLs lose inventory; we've had thousands and thousands and thousands of products get mislabeled; we've had product QC issues, all of the above.” We spoke to Kim about the approach she believes emerging beauty brands should take toward President-elect Donald Trump’s proposed tariff hikes, their choices of 3PLs, chargeback management and Amazon. Read more: https://bit.ly/3DdIHrE #hereforthefierce #beautyentrepreneur #wellnessentrepreneur #beautybusiness #beautynews