The Harris Poll

The results are in! 📊 Today at Association of National Advertisers Masters of Marketing, attendees made it clear: even in an AI-driven world, human connection still matters. 🔹 70% say brand investments in physical touchpoints should increase in the next year. 🔹 The top priorities? Community events (70%), experiential retail (66%), and pop-up stores (56%) — proving that marketers see real-world experiences as essential to building meaningful brands. Thanks to ANA's Insights Partner, The Harris Poll, for powering this live audience poll — and for helping attendees uncover how marketers are blending physical connection and digital innovation to drive growth. Come see The Harris Poll Quest teams at The Marketing Cloud booth #6 on the expo floor all week! #ANAMasters #TheMarketingCloud #TheHarrisPoll #Stagwell #MarketingInsights

Working parents are signaling a clear message: child care is no longer a fringe benefit—it’s central to workforce strategy. The 2025 Parent Confidence Index with KinderCare Learning Companies reveals that 60% of parents say back-to-office policies have changed their child care needs. Many are calling for more flexibility and support. Child care isn’t just a family issue; it’s a business one. Nearly 60% of employees say unreliable care affects their performance, and the majority would rather receive child care benefits than a raise. Read more on how employers can close the gap in Fast Company: https://lnkd.in/g5XcYa2p

A massive wealth transfer. Shifting EV demand. A growing design imperative. Myths that still shape health decisions. Local loyalty redefining retail. The latest edition of The Story explores: – How the largest wealth transfer in U.S. history is changing financial mindsets – Why design fluency is becoming a leadership advantage (with Canva) – What’s driving the next wave of EV adoption – How myths and fear continue to hold back mammogram screenings (with Hologic, Inc.) – Why grocery store loyalty is about more than convenience Read the full issue here ⬇️

Tariffs are shaking up the 2025 holiday season. Nearly three-quarters of Americans who plan to buy gifts this year expect tariffs to affect their holiday shopping, according to a new NerdWallet survey conducted by The Harris Poll. Many are adjusting their plans as a result: 28% plan to shop earlier, 24% are buying fewer gifts, and 20% are cutting their lists. Travelers are also finding ways to make their dollars go further, with 91% taking steps to reduce costs. Creative approaches to celebrating are helping many stay within budget. The 2025 Holiday Spending Report reveals how rising costs are shaping this holiday season and what these shifts signal for retailers, travel companies, and consumers alike. 🔗 Explore the report: https://lnkd.in/g8Wzueyf

What will define 2026 for brands, leaders, and society?   Join The Harris Poll at #TMRE2025 as our CEO John Gerzema moderates the session “Signals, Not Noise: What 2026 Will Demand from Brands, Leaders, and Society.”   Together with Aaron Eanes (3 Arts Entertainment), Sofia Gomez Garcia (Warner Bros. Discovery), and Laura Hall (Formerly Jett) (Google), we’ll explore the signals that truly matter amid a noisy marketplace — from trust and reputation to identity, influence, and cultural momentum.   📍 The Paris Hotel, Las Vegas 📅 Wednesday, October 29, 3:30–4:00 PM PT   We hope to see you there. #TheHarrisPoll #TMRE

Uncertainty continues to define the middle market. The latest RSM US Middle Market Business Index, fielded by The Harris Poll, reveals that business confidence is slipping as executives face rising costs, shifting trade policy, and uneven consumer demand. Two-thirds of leaders report higher input costs this quarter. Many plan to raise prices, but fewer have been able to follow through, squeezing already tight margins as tariff rates approach historic highs. Explore more: https://lnkd.in/dGjn_fQG

Orlando, we’re coming for you! 🌴 We’re heading to ANA Masters of Marketing next week.   The Harris Poll is proud to be the Insights Partner for this year’s #ANAMasters — taking the pulse of marketers across three days of insights and revealing what’s next for brands, data, and creativity.   Connect with us in Orlando and join the conversation shaping the future of marketing! Event details: https://lnkd.in/eJqmX9wB   #ANAMasters #TheHarrisPoll #HarrisQuest Association of National Advertisers

Join us tomorrow for an IIEX.AI Town Hall discussion on AI and The Future of Market Research. 📅 October 16 | 🕒 2:40 PM ET This panel will explore how AI is reshaping the researcher’s role, how teams can scale efforts and output, and the safeguards needed for responsible adoption. Through audience questions and chat-driven dialogue, we’ll look ahead to what research could become in 2026 — and how to prepare to thrive in it. Event details: https://lnkd.in/dZmKee7n #MarketResearch #FutureOfResearch #IIEXAI #TheHarrisPoll

Today marks Pregnancy and Infant Loss Remembrance Day, a moment to honor those whose journeys include unimaginable loss. New data from our 3rd annual State of Maternal Health report reveals how often these stories remain untold. Each year in the U.S., more than 20,000 babies are stillborn, yet fewer than 2 in 5 women are aware of this reality. Awareness also varies significantly by age and birth experience, exposing critical gaps in how this information is shared. Recognizing these realities is a vital step toward breaking the silence, expanding awareness, and building more compassionate systems of care. Read more: https://lnkd.in/g4F3UYd6

B2B marketers have the tools to succeed—but less than half feel confident using them effectively. Our latest research with Demandbase shows that while 96% of B2B marketers have a go-to-market strategy, only 45% feel confident connecting data across their teams. The new 2025 State of B2B Marketing infographic highlights how future-ready teams are using data, automation, and AI to close that gap and drive smarter growth. View the key insights: https://lnkd.in/g8DN-qRB