HAVAS Creative TAIWAN

TIDAF kicked off today with a two-day program focused on AI. HAVAS shared global innovation cases, offering a fascinating demonstration of how AI can be applied in just the right way!

The AI production team at HAVAS Converged is looking forward to delivering even better work, with the launch coming this October. https://lnkd.in/eNRfzmrS

On the career journey, many people have felt like a “little bird”—full of dreams and eager to fly, yet afraid they won’t get far. What young people need is encouragement and a stage to shine. At 104 Job Bank, we believe everyone starts out as that little bird. By reinterpreting the iconic anthem “I Am a Little Bird” from 30 years ago, this campaign goes beyond advertising—it becomes an inspiring melody. Four cross-generational figures once doubted, now share their real stories of believing in themselves, rising against the odds, and proving their worth. Their struggles made them braver than anyone. They pressed forward even when overlooked, showing that with self-belief, anyone can soar toward their own sky. https://lnkd.in/gEGuUKkp

Domino’s RIP The “Domino’s RIP” campaign was born from the sales decline of Hawaiian pizza amid the debate over whether pineapple belongs on pizza. Tapping into Taiwanese consumers’ deep emotional bond with pineapples and the cultural symbolism of funerals, Domino’s launched a bold “farewell marketing” stunt. The brand first announced Hawaiian pizza as “RIP,” sparking nostalgia, nationwide mourning, and viral conversations. Within a week, an online memorial service was held, amplified by influencer livestreams and UGC. Finally, the twist was revealed: “RIP” stood for “Relaunch IP.” The Hawaiian pizza returned with locally sourced pineapples, reimagining the classic while highlighting sustainability and local pride. The campaign reignited sales, captured media attention, and won back consumers’ hearts. https://lnkd.in/gkwpRukt

HAVAS Taiwan，用意義，賦予品牌動能。 我們擅長為品牌創造非凡的意義 (meaningful difference)，以此讓品牌與消費者的生活連結在一起。 素以整合廣告行銷傳播的能力聞名於世，HAVAS在台灣落實Village的模式，將廣告、媒體、通路行銷、活動行銷、市調、CRM、數據行銷等專業，整併在一個彈性的平台上，為品牌提供面面俱到的服務。 Havas Taiwan – Empowering Brands with Meaningful Impact We specialize in creating meaningful differences that connect brands with people’s lives. Through integrated marketing capabilities, Havas Taiwan brings the Village Model — uniting advertising, media, shopper marketing, event marketing, research, CRM, driven solutions on a flexible platform. This enables us to deliver the services that empower brands to grow with purpose and impact.