Havas Edge

Let's talk about swinging big. Jennifer Peabody, President of Havas Edge, joins us this week on the Humans and Brands podcast to talk about taking huge risks, growing with the same company over 23 years, and navigating being the the only woman in the C-suite. This one will remind you that confidence is a muscle you can build, and sometimes the boldest moves are the ones that don't make sense on paper. Listen to the full ep here 👉 https://lnkd.in/dvjn89yc

From humble beginnings in a garage in San Diego to becoming a global performance agency redefining accountability in #advertising, Havas Edge represents exactly what makes this industry so exciting the blend of entrepreneurial roots, data-driven innovation, and a deep commitment to measurable results. I had the privilege of sitting down with Jennifer Peabody, President of Havas Edge, who shared not only her remarkable career journey but also her vision for what modern agencies must deliver today. Jennifer’s story is rooted in both creativity and analytics. Inspired early by her father’s career during the “Mad Men” era, she carved her own path one that combined an analytical lens with a passion for media, leading her to helm one of the most forward-thinking performance agencies in the world. What stood out most in our conversation is how Havas Edge is putting accountability at the very heart of its work. In a landscape where “performance” can mean many things, Jennifer was clear: it’s about linking consumer action directly to media events, and doing so in a way that is transparent, measurable, and impactful. From leveraging proprietary models created by in-house data scientists, to incorporating the perspective of an economist, to curating strategies that balance AI-driven insight with the irreplaceable human touch Havas Edge is leading by example. But beyond the technology and strategy, Jennifer spoke with passion about #culture, #empowerment, and #people. She knows from her own journey that talent thrives when it has a clear vision, room to grow, and leaders willing to open doors. It was inspiring to hear how she invests in her teams and champions collaboration, creating an environment where innovation can flourish. In a volatile and unpredictable media environment one shaped by pandemics, elections, and global events agility has become essential. Jennifer’s perspective on how CMOs can lean into adaptive, agile media strategies is a powerful reminder that success lies not in predicting the future, but in preparing teams to navigate it together. At the heart of it all, Havas Edge stays true to one simple but powerful principle: earning client trust every single day. That’s what makes their story not only impressive, but deeply relevant for today’s business landscape. Read full feature here : https://lnkd.in/dr5wcgks ✨ A huge thank you to Jennifer Peabody and her incredible team Kyle Paxman, Antonia M. Freska and Christina Li for sharing this journey with us. And gratitude also goes to our team at The CEO Magazine - North America for bringing this exciting feature to life. This project is a reminder of why we do what we do to tell stories that inspire, empower, and showcase leaders who are shaping industries for the future.

As upfront season is shaking out before the commitments activate in the fall, we spoke with Sean Kalub, Havas Edge executive vice president of video investments. Kalub targeted a strong scatter market, advertisers’ wait-and-see investment approach and Nielsen moving away from panel-only measurement as three major industry talking points. #upfronts #advertising #streaming