Hawke Media

This week’s Fly By News 🚀 Across every headline this week, the theme is reinvention. AI is rewriting the rules of efficiency. Human creativity is reclaiming emotion. Brands are moving from content to context, from campaign to connection. The opportunity for marketers now is to integrate both instincts: to automate what scales, and humanize what sells. Stay ahead of the signals shaping growth.
👉 Learn more at https://lnkd.in/gcduMgEi

We’d love to introduce you to this month’s HawkeStars! 🌟 These three team members were nominated by their peers for going above and beyond, and for truly embodying Hawke’s values: #GetSh1tDone, #LearnQuickly, and #BeCool. Here’s what their teammates had to say 👇 Cassandra Controne Sanchez “Her patience, encouragement, and willingness to go above and beyond to support us have made such a difference. Cass doesn’t just lead — she invests in us, and that makes all the difference in the Nest.” Judy Ly “Judy is always willing to jump in and help when needed, and she consistently brings a positive attitude. She’s highly knowledgeable and an outstanding team player all around.” Sarah Diganci “Sarah is phenomenally talented and hyper-committed to executing on the best path forward for Hawke as a business. Her tireless work creating, developing, and managing platforms to help everyone work smarter, more efficiently, and more informed is second to none.” Thank you for everything you do, and congratulations to our incredible HawkeStars of the Month!

Big news for the Hawke Deal Network — we’ve officially made our first SPV investment in PATH Water, the #1 refillable aluminum water bottle and one of the fastest-growing beverage brands in the U.S. 💧 Hawke Deal Network was built to give our community access to invest alongside us in high-growth, high-impact brands like PATH. If you’re an accredited investor and want early access 👉 Apply now at hawkedealnetwork.com

Most people chase overnight success. Adam Rose built longevity. For over 30 years, he’s navigated one of the toughest industries in the world — from starring alongside Robin Williams as a kid to grinding for decades as a working actor. Then during the pandemic, he pivoted. He picked up TikTok, experimented, and created a viral dance so big Fortnite licensed it. In this week’s episode of HawkeTalk, Adam joins host Erik Huberman to talk about what it really takes to build a sustainable creative career — applying constant pressure, adapting to new platforms, and turning setbacks into momentum. 🎧 Full episode here → https://lnkd.in/gXMMuGTC Also available wherever you get your podcasts. #HawkeTalk #Resilience #Creators #Marketing #AdamRose

This Monday, October 13, Ocean Avenue & Palisades Park are closing to cars and opening to something way better — Tech St. Santa Monica, the biggest kickoff to #LATechWeek and the city’s 150th Anniversary celebration. 🚀 We’re talking 3,000+ founders, investors, and innovators all coming together to celebrate what makes LA’s tech scene so electric — creativity, connection, and big ideas. ⚡ As a proud sponsor, Hawke Media is helping bring it all to life — and our CEO, Erik Huberman, will be on the main stage at 1:35 PM for “AI & The Future of Digital Media and Entertainment,” alongside some of the brightest minds reimagining how we create, connect, and express ourselves in the age of AI. Between the $1M Startup World Cup Pitch Competition, tech showcases, VR/AR demos, live music, and plenty of food and drinks by the beach, this is one event you won’t want to miss. 👉 Register now: https://lnkd.in/gEi3gq3r Use code HAWKE15 for 15% off. #techstreet #LATechWeek #LATW #HawkeMedia #SantaMonica #Innovation #StartupCommunity

R E C A P // October Happy Hour 🎤🍸🤝 Founders, creators, and friends came together this month — connecting over laughter, shared stories, and new ideas. From live comedy by The Crow Comedy Club to authentic pizzas from Bello Pizza and handcrafted cocktails, The Nest was alive with connection and good vibes. ✨ Huge thanks to everyone who joined us! Whether it was your first Hawke event or you’ve been part of the fam from the start — you’re what makes this community thrive. 💛 Missed it? We do it every first Tuesday of the month. Come join the Hawke fam next time.

It’s LA Tech Week, and the hunt is on! Hawke Media is proud to be part of the Sponstar Treasure Hunt, guiding you through the week’s best events across LA. 🗺️✨ The Treasure Hunt Map is now live — packed with events, activations, and prizes ready to explore. Start exploring: https://lnkd.in/g_iRnxKX 📍Don’t miss the official prize stop at Female Founders & Funders event. RSVP here: https://lnkd.in/guZVXkQB Meet us at #LATechWeek and join the adventure.

Most agencies can make you a logo. Few can help you build a brand that means something. Founder and CEO of Hawke Media, Erik Huberman, sits down with Joey Yorba of Super Top Secret: A Hawke Media Company to talk about what sets STS apart. 💡Their edge? A relentless focus on the why behind every brand, and a design system built not just for aesthetics, but for meaning and longevity. At Hawke Media, that’s what we look for in every collaboration: substance over surface.

How confident are you that your ad spend is actually driving profit? We teamed up with Karlon Group for The ROI-Driven Marketing Playbook, a five-part series breaking down how to measure, optimize, and scale performance marketing ROI through a financial lens. Part one dives into attribution, incrementality, and the realities of measuring what actually drives growth. A must-read for CEOs, CFOs, and CMOs building smarter, data-driven marketing functions. 📖 Read Part 1: https://lnkd.in/gU5fEXzd

The future of tech takes over hometown 🚀✨ We’re so proud to sponsor Tech St. Santa Monica, where Ocean Avenue & Palisades Park transform into the largest kickoff to #LATechWeek and the city’s 150th Anniversary celebration. One Monday Oct 13, this one-day festival will gather 3,000+ founders, investors, entrepreneurs, and community leaders for: - Startup showcases & exhibitor booths - The Startup World Cup LA Regional Pitch ($1M prize) - VR/AR activations, live music, food trucks & more Plus, don’t miss our Founder and CEO, Erik Huberman speaking live on stage alongside some of LA’s top founders and thought leaders. 👉 Register today: https://lnkd.in/gEi3gq3r Startups can also sign up to exhibit or pitch via the registration page! #HawkeMedia #LATechWeek #SantaMonica #TechSt #Innovation #StartupCommunity