Hearts & Science

🔎 Search has evolved from link-based SEO to AI-mediated discovery. For intel, check out Omnicom Media Group's latest report, Generative Engine Optimization: The New Paradigm for Discovery in the GenAI Era, which reveals how consumer behavior is shifting and how marketers can ensure their brands remain discoverable in the age of AI-driven search. 65% of consumers trust AI overviews as their go-to for answers. Check out OMG’s roadmap for visibility in the GenAI world and to learn the 4Cs of GEO: Consumers, Content, Code & Credibility. https://bit.ly/3Wlt0F1

Big wins and even bigger hearts. #TeamHearts continues to shine, taking home multiple wins and shortlists across some of the most respected award stages. Join us in celebrating… ⭐ 4 Wins at the MediaPost OMMA Awards ⭐ Gold Win at the Festival of Media M&M Global Awards ⭐ 3 Shortlists from The Drum Awards ⭐ 2 Shortlists from the Festival of Media Cause Campaign Awards Congratulations to our wonderful partners at AT&T, Warner Bros. Entertainment, and Wellstar Health System… and to every heart behind these campaigns! ❤️

Industry leaders are painting a fascinating picture of what's coming next in media. According to Ad Age's latest insights from their Future of Advertising 2030 series, we're heading toward ads everywhere. Every screen, every device, and every surface could become a potential touchpoint. Omnicom Media Group's North America CEO, Ralph Pardo, highlights a crucial shift where future media buying will require "advanced personalization technology" to ensure ads are emotionally resonant and non-disruptive across these emerging platforms. Read the full story here: https://bit.ly/46tZdjx

Hearts & Science leads the shortlist at The Drum Awards Festival with 17+ nominations in the media categories - the most of any agency and network – across Allwyn UK, Warner Bros. Entertainment., Opella, JLR, Lovesac, and AT&T.   These honors span categories across creativity, innovation, and effectiveness - a testament to the incredible work of our teams as well as the collaboration we foster with our clients and partners.   Stay tuned for the results beginning November 17. Congratulations to everyone involved, and fingers crossed! https://lnkd.in/ecBYXxSU   Our full list of shortlists is below:   Allwyn UK Media Audio: From dream to meme with Euromillions Media Entertainment: Set For Life Lucky Days with DRUM Media Local/Regional Partnership: Set For Life Lucky Days with DRUM Media Campaign over $1m: From dream to meme with Euromillions Media for good: Super supporting Team GB & Paralympics to 189 medals Media sponsorship: Set For Life Lucky Days with DRUM   Opella Media Healthcare / Pharma: Cialis Hard Men Hard Talk Media Healthcare / Pharma: Allevia Pollen Passport Media Innovation: Allevia Pollen Passport Media Local/Regional Partnership: Cialis Hard Men Hard Talk Media Campaign under $250k: Allevia Pollen Passport Best Use of data & insights: Allevia Pollen Passport   Warner Bros. Entertainment Media: Use of Emerging Media Channels: It's Showtime: Beetlejuice, Beetlejuice Media: Omni Channel: It's Showtime: Beetlejuice, Beetlejuice Media: Media Campaign (over $1m): It's Showtime: Beetlejuice, Beetlejuice   JLR Media Automotive: Jaguar – the most talked about rebrand of all time  Media Automotive: The Power of Intent: How JLR Boosted Awareness and Consideration With ID-free targeting with Nano Interactive Lovesac Content Partnerships: PillowSac Accent Chair Launch AT&T Content B2B: Finance & Professional Services: AT&T Business x Bloomberg's The Circuit B2B Media: AT&T Business x Bloomberg's The Circuit B2B Technology: AT&T Business x Bloomberg's The Circuit

It’s time to cast your vote for the incredible charities recognized in the Defender Service Awards at JLR North America! Since 2021, Defender has proudly supported nonprofit and charitable organizations, awarding over $1 million and 24 custom Defender vehicles to heroes making a difference in their communities. As a category partner, we’re proud to help amplify these stories of service. Join us in supporting these incredible organizations by casting your vote. 🗳️ Voting is open through October 19 🔗 1 vote per category, per day 👉 Cast your vote: https://bit.ly/48QJ6xN

What a year it’s been for Warner Bros. Entertainment films! The crew at #TeamHearts Burbank gathered to celebrate the exciting opening of the film, The Conjuring: Last Rites. This marked the studio's seventh release in a row this year to open above $40M. Honoring the streak of memorable stories and the amazing team behind them, we threw a themed celebration where every film got a playful food-and-drink nod. Swipe for the spread. 😋

It’s an exciting day for #TeamHearts as we see Lotto step into living rooms across the UK tonight with an ad break takeover during Channel 4's Gogglebox from producers Studio Lambert, one of the nation’s most beloved TV moments. As part of a wider collaboration across the next six weeks, we will see some of Gogglebox’s favourite cast members popping up in the show’s ad breaks reacting to National Lottery Operator Allwyn UK's latest advert, “It Could be You” developed by VCCP. The campaign will also feature on Channel 4 streaming, YouTube, and the broadcaster’s Instagram, Facebook, and TikTok accounts, as well as the cast’s own social platforms. Tune in at 9pm tonight and join the Gogglebox families as they share their thoughts on what they’d do if ‘the giant gold finger’ chose them. ✨ Watch the trailer here: https://lnkd.in/eb82wReC ✨ Read more about the campaign here: https://lnkd.in/ejk6dDjr

Three of our brilliant #TeamHearts have been shortlisted for the #Omniwomen2025 awards! Sophie Babbage - The Up and Coming Leader Award Georgia-Anne Hanf - The Up and Coming Leader Award Demos Flouri – The Allyship in Action Award This is a true testament to their talent, drive, leadership and allyship. Congratulations to them all! The winners will be announced at the Omniwomen UK Summit today. Wishing all of our shortlisters the best of luck. We could not be prouder!

#TeamHearts Charlotte recently joined forces with Index Exchange for a fun-filled day of games, food, and plenty of laughs. From strategizing on a life-sized Monopoly board to giant chess, checkers, and cornhole, the day was all about teamwork and creating unforgettable memories together. A big thank you to Index Exchange for joining us and making the day extra special! 💕

Lattes + Matchas in hand, and fit check on point. Our team knows how to caffeinate and slay. Happy National Coffee Day! ☕