History Factory

📣 It’s #AskAnArchivist Day, and our team is ready to roll up their sleeves and dig into your questions. Curious about how to preserve emails? Wondering what archivists talk about around the water cooler? Drop your questions in the comments, and we’ll bring you behind the scenes of one of the most curious, creative and vital roles in any organization. Let’s open the archives. #AskAnArchivistDay #ArchivesInAction #InstitutionalMemory

Brands that lead in heritage also lead in relevance. The 2025 Heritage Gap Report™ shows a clear pattern: Those that invest in telling their origin stories, celebrating milestones and activating their archives are outperforming in consumer connection. If your brand is silent about its past, it may be missing the moment. Explore what the data reveals: https://lnkd.in/eWADT-XJ #HeritageGapReport #BrandHeritage #StrategicStorytelling

📢 The 2025 Heritage Gap Report is out now! Our annual report examines the gap between how consumers value brand heritage and how effectively companies communicate it. Backed by proprietary research, it offers a clear view into what consumers expect, what leading brands are doing right and where opportunities remain. One standout finding this year: 55% of adults say they’d enjoy posts about a brand’s history and milestones. This reflects a growing demand for transparency, authenticity and connection through storytelling. Inside the report, you’ll find brand rankings, data-backed insights and strategies to help organizations activate institutional memory and build lasting trust in uncertain times. 📊 Explore the full report here: https://lnkd.in/g9eTd9Wa. #BrandHeritage #StrategicStorytelling #MarketingStrategy

🎉 The wait is almost over. The 2025 Heritage Gap Report launches this week, delivering new insights into how the world’s top brands are using their heritage to build trust, loyalty and relevance in today’s marketplace. This year’s report explores shifting consumer expectations, brand performance across key industries and what it takes to close the gap between legacy and modern storytelling. Be the first to access the findings and learn how to turn your past into a strategic advantage. #BrandHeritage #MarketingStrategy #InstitutionalMemory

🏁 Longevity is not a coincidence. It is a choice rooted in how brands use their pasts to move forward. Explore how consumer brands are building trust and emotional connection by treating heritage as a strategic asset—in internal culture, external storytelling and more. The most trusted brands are using their legacies to drive relevance, loyalty and business impact. Discover how the difference between history and heritage can shape how your brand is remembered and where it goes next. 📖 Read the article: https://lnkd.in/egP4GphV #BrandHeritage #ConsumerTrust #StrategicStorytelling

👻 Something’s stirring in the archives… It’s not the ghosts of brands past—it’s the future of brand heritage. Consumers are driving the conversation around history, nostalgia and trust, and brands that ignore this shift risk disappearing from relevance. Get ready. The 2025 Heritage Gap Report is coming—revealing how top brands use heritage to fuel innovation, spark loyalty and stay in the spotlight. Make sure your brand doesn’t become a cautionary tale. #BrandHeritage #HeritageGapReport #MarketingStrategy

🎬 When your legacy spans more than a century, the way you talk about it matters. To bring Booz Allen Hamilton’s history to life, we worked with its leaders to develop a documentary series shaped by their voices. The result is a powerful blend of storytelling and strategy that connects the company’s past milestones to its present-day purpose. 📽️ Explore how we worked with Booz Allen to tell its story. #StrategicStorytelling #InstitutionalMemory #BoozAllen

U.S. adult consumers are done waiting for brands to talk about their histories. They’re leading the conversation. Early data from our upcoming 2025 Heritage Gap Report shows that 75% of adults want companies to post more often about their heritage. The underlying message is clear: Brand storytelling, bolstered by history, is a winning strategy. Our 2025 report reveals how consumers are leading the charge and which brands are rising to meet the moment. #BrandHeritage #ConsumerInsight #MarketingStrategy

👟 Nike ranks among the top scorers in our 2025 Brand Heritage Index for the second year in a row, proving that relevance and legacy go hand in hand. As brands seek to connect in a shifting marketplace, those that activate heritage are gaining ground. Our soon-to-be-released 2025 Heritage Gap Report reveals how brands like Nike are effectively using history to continue to build trust with their consumers. The report includes fresh consumer insights and brand benchmarks to help organizations turn heritage into a modern competitive advantage. 📊This year’s data makes a bold case for legacy-led strategy. #HeritageGapReport #BrandHeritage #Nike

📊 What do U.S. adult consumers want to see on social media? As uncertainty reshapes the marketplace, the brands that endure are those that build trust. Early findings from our upcoming 2025 Heritage Gap Report, including a national survey of U.S. adults, show that consumers want to know about a brand’s history and milestones. That’s not nostalgia for nostalgia's sake. That’s an enduring value and demand for brand history. Coming soon, the next edition of our research will highlight how leading brands are closing the gap and where others are falling short. #BrandHeritage #HeritageGapReport #MarketingStrategy