Horizon Media

The #SuperBowl is more than a moment. It’s a performance trigger. 🏈📈 In a fragmented, streaming-first media landscape, brands are rethinking how they define success around the #BigGame, and looking well beyond game-day reach. As Adam Schwartz shared with Alyssa Boyle at AdExchanger, reach is a given. The real opportunity lies in what comes next. From brand lift and search spikes to post-game retargeting and downstream performance, the brands that win are treating the Super Bowl as a multi-week ecosystem, not a four-hour event. 🔁📊 Read the full story here: https://lnkd.in/gtBFs_3X

🏈 #BigGame weekend on deck… As brands navigate an unusually dense live sports marketplace, the question is no longer whether to invest, but how to sequence and scale across the moments that matter. As Adam Schwartz told Sam Bradley in Digiday, the #SuperBowl continues to anchor advertiser demand, even as spending stretches across the Olympics, March Madness, and a summer full of sporting tentpoles. Read the story here: https://lnkd.in/gaSHrYeX

"Are you using measurement to justify what you've done, or to figure out what you should be doing better?" Ramendra (Ram) Singh, Ed. D. posed this question at IAB ALM, and it reframed the entire conversation around measurement strategy. Too often, the industry uses data to validate decisions rather than uncover insights. When results don't align with expectations, we question the methodology instead of learning from what the data reveals. Ram's perspective was a valuable reminder: effective measurement should be forward-looking, helping us optimize for the future rather than defend the past. The best industry conversations challenge us to think differently about how we approach our work. Thank you to IAB for bringing together these important discussions. #Measurement #Marketing #IABALM

CTV planning is undergoing a critical evolution. Live CTV, SVOD, and FAST are distinct tools and treating them that way enables ongoing optimization based on real performance signals, not static media plans. Check out the video below for a clear perspective from Samantha Rose on how investment planning is keeping pace with today’s viewing behaviors. 👇

On stage at #IABALM , transparency took center stage. Our own Jeremy Flynn joined the conversation on how agencies are approaching AI; not as a black box, but as a shared journey built in the open with clients. “In relation to our product development at the agency, every step we take with AI we are showing the breadcrumbs to our clients. The only way for honest collaboration is through transparency.” Because real progress doesn’t come from secrecy — it comes from trust, visibility, and honest collaboration.

Thanks to Sam Khoury at Marketecture Media for taking time to chat with Jeremy Flynn and Alex Stone at #IABALM ! Stay tuned for full interviews but for now some BTS shots of our team enjoying great conversation in a great location! ☀️ At IAB ALM in Palm Springs? Don't miss Ramendra (Ram) Singh, Ed. D. on his panel this morning on insights, data and measurement ! Full agenda here : https://lnkd.in/eCaCyWBz

One week out from the Super Bowl and the headlines aren’t just about the ads. They’re about the price tag. Sports Business Journal reports Super Bowl spots could hit $10M as soon as next year, a clear signal of how premium and competitive live sports inventory has become. Adam Schwartz weighs in on how the Super Bowl marketplace has evolved and why early strategy, smart investment, and cultural relevance matter more than ever in today’s media landscape. 🏈 Big game. Bigger stakes. 🔗 https://lnkd.in/etcTXTBb

Palm Springs, here we come!🌴 Horizon Media will be at IAB ALM 2026, joining the industry to dig into how AI, data, and transparency are reshaping trust and decision-making. Don’t miss Jeremy Flynn and Ramendra (Ram) Singh, Ed. D. on stage as they share perspectives on building confidence in an increasingly AI-powered ecosystem. Alex Stone will also be on the ground throughout the week, meeting with partners and engaging in conversations around growth, innovation, and what’s next for the industry. Let’s connect while we’re there! #IABALM

#FuturesFridays: Financial decisions no longer happen in spreadsheets. They happen during breakups and job changes. On social feeds. In group chats. And increasingly, with help from AI and AR.   Horizon Futures partnered with Snapchat for Business and Ipsos to survey 1,100 daily U.S. social media users ages 18-44 who hold or are actively seeking financial products to understand when people are open to new financial decisions and where those decisions are taking shape.   What we found is clear: financial participation is nearly universal, life moments matter more than ever, and social platforms have become the new financial classroom.   Read our blog post and get the full report: https://lnkd.in/epRXjuud

Big news for Horizon Big. PurposeBuilt Brands has expanded its partnership with Horizon Big, naming us Media AOR across its full portfolio. As Gene Turner says, "shopping discovery now happens everywhere, all at once" — and winning today means connecting audience intelligence, media, and measurement into a single growth engine. This is what an agency of growth looks like. Powered by Blu.