Horizon Media

Vocal jazz major to SVP of corporate marketing? That’s not a career pivot — that’s a plot twist. Molly Sugarman of Horizon Media proves you don’t need a flawless five-year plan to make it in advertising. You need curiosity, adaptability, and the nerve to ask great questions. Improvisation isn’t just for jazz — it’s the hidden skill set of this entire industry. So if your post-grad path looks more zigzag than straight line, you’re in good company. Shoutout to Ad Age for amplifying voices that tell it like it is. #HorizonMedia https://lnkd.in/egnDnDjR

As economic uncertainty deepens and tariffs drive up the cost of everyday goods, U.S. consumers are feeling the strain. Horizon Media and it’s commerce unit, Night Market, is featured in ADWEEK for its latest research revealing that most Americans are increasingly worried about rising prices. With inflation expectations climbing to 7.3% and consumer sentiment nearing historic lows, brands must stay agile and attuned to evolving shopper behavior. Read more on how Horizon is helping brands navigate the turbulence with insight-driven strategies → https://lnkd.in/gn4tGG6g #HorizonMedia

Post upfronts, ad buyers are navigating economic uncertainty, digital disruption, and shifting audience habits. “No one knows what’s going to go on with their business with these tariffs… the initial feeling is it’s going to be bad for the upfront.” — David Campanelli, President & Chief Investment Officer, Horizon Media. According to research, just 28% of marketers plan to increase ad spend during this year's upfronts — with many pulling back on long-term commitments. Meanwhile, streaming continues to surge and live sports remains the crown jewel for linear TV. The game is changing — and so are the playmakers. #HorizonMedia https://lnkd.in/g4cNn2Za

Upfront Week may be a wrap, but the real show? That’s just getting started. On the latest Digiday Podcast, Horizon Media’s President of Global Investment, David Campanelli, breaks down why the upfronts aren’t what they used to be — and why that’s not a bad thing. From CES setting the tone in January to streaming, sports, and fuzzy math metrics taking center stage, Dave dishes on: -Why pricing talks are more nuanced than ever -How linear TV’s slow fade is shaping spending -And why those “billions of minutes viewed” might just need a reality check Because in this new, always-on ad economy, it’s less about the sprint and more about the strategy. Catch the full episode now 👉 https://lnkd.in/g9FCefGt #HorizonMedia

We’re proud to share that our thought leadership report 25 in ’25: Trends On The Horizon earned two Awards of Excellence—the highest honor at the Communicator Awards—for Communications and Design. It’s a testament to our ability to not just spot what’s next in media and culture, but shape the conversation around it. And the innovation didn’t stop there—our Digital Destination Zoetrope experience took home an Award of Distinction, recognized as best-in-class for digital communication and design. Smart thinking. Seamless storytelling. Beautiful execution. That’s the Horizon Media way. #HorizonMedia https://lnkd.in/gE2vHnFR 

Upfronts season can be intense—but it doesn’t have to be. That’s why Horizon Media partnered with Paramount to create Pause & Play at Penn 6: a curated moment of calm in the chaos. Designed to help media pros recharge, reconnect, and reset between sessions, the event delivered just the right mix of strategy and serotonin. From conversation-starting board games to client-friendly cocktails, we created space for meaningful engagement—minus the pressure. Because at Horizon, we believe informed minds and relaxed vibes go hand in hand. Happy Upfronting! 💫 #HorizonMedia

Featured in Campaign US and fueling serious momentum—Horizon Media is redefining what it means to lead in today’s market. As our CEO Bill Koenigsberg puts it, our recent wins aren’t luck—they’re strategy. Independence is our edge. Free from legacy systems, powered by tech-forward platforms like Blu, and strengthened by partners like Google, TransUnion, and Akkio, we’re moving faster, thinking smarter, and building precisely what clients need—before they know they need it. From data-driven results with Spectrum to bold structural shifts across our business, Horizon’s evolution isn’t about size. It’s about precision, agility, and impact. Because we weren’t built to keep up—we were built to lead. #HorizonMedia https://lnkd.in/gYFfiitd

“Exposure is cute, but access is better.” – Taylor Michelle Gerard, VP of Creative & Creator at Blue Hour Studios. At this year’s Upfronts, creators weren’t just on the guest list—they were part of the pitch. Networks are learning that today’s creators come with built-in audiences and big expectations. The trade? Prestige and scale for influence and agility. The spotlight’s shifting—and the ones holding the ring light are ready to negotiate. Check out the full story in Digiday. #HorizonMedia https://lnkd.in/g6jWWbSk

The Horizon Media x Google AI Hackathon wasn’t your average brainstorming session—it was a full-blown data-powered premiere. Designed to decode the ever-shifting world of entertainment marketing, “Hacking the Screen” brought together top student minds from Columbia, Cornell, NYU, and beyond to predict box office hits using AI, sentiment analysis, and a whole lot of hustle. As Bob Lord said, it was about “solving real-world business challenges with real-time data.” And in the words of Domenic Venuto: “AI isn’t just for coders—it’s a symphony of perspectives.” Why entertainment? Because it’s fast, fun, and ferociously relevant. What’s next? Retail. Because innovation never sleeps—and neither do we. Watch the recap video below. Read the full Campaign Magazine article 👉 https://lnkd.in/gfQ3KXYm #HorizonMedia #GoogleAI

🎟️ Request an invite 🎟️  Some doors open to more than just a room. If you’re looking for what’s next, go ahead and knock. House of Horizon ~June 5~NYC For bold thinkers with 1–10 years of experience in media, strategy, data, creative, or the delightfully undefinable. 👉 https://lnkd.in/gNV48qeQ