Horizon Media

Maria Tullin wraps up the IAB Podcast Upfront 2025 with IAB’s Matt Shapo and NPR’s Scott Davis, exploring how brands can harness digital audio strategies to drive performance and surpass client KPIs. #HorizonMedia

Kate Black, SVP Social Strategy at Horizon Next recently joined Reddit, Inc.'s annual sales conference "Magic in Miami" to discuss the evolution of user behavior on social, AI, & how brands & advertisers are adapting. #HorizonMedia

What a fantastic evening at the beautiful San Diego Yacht Club for our Advertising and Marketing Climate Dinner during Sustainable Brands 2025. It was inspiring to gather passionate leaders in advertising and sustainability, all focused on driving meaningful change and innovation. Emmanuel Probst shared a powerful perspective on how sustainability gives brands a chance to grow their business while creating deeper connections with consumers. A huge thank you to our amazing partners, Ad Net Zero, Datonics, Equativ, and Scope3, for helping make this event a great success. #HorizonMedia

Meet BluConverged, the unified AI-native intelligence engine from Horizon Global (a joint venture with Horizon Media and Havas). What it delivers: Hands-on access for clients Real-time reporting across markets Local audience intelligence at global scale Transparent model logic and data inputs BluConverged is not another stack of tools, it is a competitive advantage. #HorizonGlobal

Despite its ability to deliver measurable engagement and meaningful value exchange, gaming remains underrepresented in media investment. The main reason, says Alex Stone, SVP and Managing Director of Enterprise Partnerships at Horizon Media, is simple: unfamiliarity. “Gaming could be classified as a sleeper channel,” Stone told Beet.TV’s David Kaplan. “There are a lot of marketers and agencies that don’t fully understand how measurable the gaming environment really is.” Stone explains that gaming offers unmatched attention quality and brand engagement through value-based integrations that enhance the user experience rather than interrupt it. From mobile to console, advertisers can connect with players during moments of true focus, creating lasting brand associations and measurable outcomes. Watch Alex’s full conversation with Beet.TV to learn why gaming deserves a bigger role in the media mix and how Horizon is helping clients unlock its full potential. #HorizonMedia https://lnkd.in/eTpKZApk

The ultimate TV-kid dream job: growing up to run the screen game. Horizon Media’s own Samantha Rose took the keynote stage at Cynopsis ScreenShift, opening the day with a sharp look at what has truly transformed the business of media. From the rise of CTV to the era of outcome-based guarantees, Sam has led Horizon’s video strategy through every major industry shift. The event also featured the Media Buyers & Planners: Ask Us Anything panel, where experts including Tim Hill, Chief Partnerships Officer at Initiative, and KSM Media IPG Mediabrands, joined Advertiser Perceptions’ SVP of Business Intelligence to explore what drives today’s cross-platform strategy and decision-making. A day of insights, collaboration, and forward thinking that keeps Horizon and its leaders at the center of media’s next evolution. #HorizonMedia

At Advertising Week, Horizon Media proved what leadership in modern marketing looks like, driving the industry forward with innovation, integrity, and collaboration. Jeremy Flynn with Narrative I/O tackled one of data’s toughest challenges, building smarter identity frameworks that balance accuracy, efficiency, and trust. Samantha Rose with LG Ad Solutions explored the Smart TV home screen as the new front page of streaming, where discovery and measurable outcomes meet. Maria Tullin with DAX highlighted how authentic host-read ads can scale ROI through intelligent audio strategy. Stephanie Kelly (Eisenberg) with Xumo broke down the keys to strong partnerships, momentum, versatility, and performance. Evanne R. Abneri with Talkalytics - Voice Intelligence reminded us that reach means little without real connection, showing how data and authenticity build lasting loyalty. From data to discovery to genuine connection, Horizon Media continues to lead the conversation, shaping the future of marketing through innovation that delivers with purpose. #HorizonMedia

At Blackweek, Horizon Media’s EVP of Multicultural, Karina Dobarro, joined EBONY Media, EVP of Editorial, Cori Murray, and Michelle Rice, President of TV One and Cleo TV for a powerful conversation on culture, authenticity, and the limits of AI. The cultural algorithm cannot be cracked by technology alone, human touch and real voice will always rule the culture. True partnership and collaboration come down to real investment and the understanding that diverse audiences are not a monolith. There is no one size fits all solution, no single product that can break through as data gets smarter and audiences get sharper. Hear it from the women shaping the future of Black owned media, where authenticity, intelligence, and innovation meet purpose. Read our tips for effectively connecting with diverse audiences. ➡️ https://lnkd.in/gTXFyvBY #HorizonMedia

At Advertising Week, Domenic Venuto, Horizon Media Holdings’s Chief Data and Product Officer, joined Michael Gewirtzman to explore how AI is redefining marketing’s next era. Horizon is building lasting infrastructure for the future of intelligence and innovation. Blu is not a toolkit, it is a connected AI-native operating system that drives smarter planning, execution, and automation. With Spectrum onboard, Blu is already delivering results at scale, and BluConverged is extending its power even further. Horizon AI and Horizon Global are expanding the agency’s reach, capabilities, and pipeline for innovation, all while embedding security, transparency, and responsibility from the start. Full interview, coming soon! #HorizonMedia