HUSH

Design Day at the Yard! Join HUSH for our open studio during the Brooklyn Navy Yard’s annual Design Day, taking place during NYCxDESIGN on May 17. Our doors will be open for all to come and see, speak, and spend time with our team. Want to hear more about what we do and are currently working on? Curious about any of our recent tech R&D developments? Or simply fancy a chat and a drink? We’re here for it all. The Design Day involves several cutting-edge studios, multidisciplinary businesses, and working factories, who will highlight the work they’re doing across robotics, engineering, technology, and creativity—in many cases marrying art and industry. From open houses like ours, to demos and tours, this event celebrates the innovative ecosystem thriving at the Brooklyn Navy Yard of which we’re proud to be a part. We hope you can join us and look forward to seeing you IRL! Find out more: https://lnkd.in/e_aEhP_v

Our CEO David Schwarz is lending his expertise to a panel focused on designing with algorithms during ICFF on Monday May 19. See you at the Javits Center’s Oasis Lounge from 12pm, it's free to attend!

What would spaces look like if designed from a feminine perspective? This question brought together 50 people at the HUSH offices late last year for an an “unconference” hosted in collaboration with WIN: Women in Innovation. Our director of strategy Athena Diaconis reflects on the event, and summarizes the key themes and takeaways from its multiple breakout sessions in the article below.

HUSH senior designer Dione Lee offered her wisdom to students ready to enter the workforce during a panel titled 'How to Land Your Dream Job,' as part of the Adobe Creative Retreat in NYC. Read her summary and advice below!

Whilst touring the big-budget installations at the world’s largest annual celebration of creativity, design editor and HUSH consulting editorial director, Dan Howarth, discovered that the smoke and mirrors of complex, hidden technology has been eschewed in favor of tangible, comprehensible—believe it or not—smoke and mirrors.

HUSH partner Erik Karasyk participated in an engaging and insightful panel discussion at SXSW earlier this month, focused on leveraging GenAI tools to modernize marketing workflows. The event was organized by our friends at SoDA: Society of Digital Agencies and hosted by Adobe, whose Firefly tool we’ve been harnessing to create large-scale visuals based on real data for our DEVCO installation project. The discussion touched on the exponential progress AI has recently made, but comparatively slower adoption of these new tools, the legal complexities of AI and potential models for solutions to pressing IP issues, and which are the most exciting developments in this field today.  “These tools have almost been like a new kind of sparring partner for our creatives,” Erik says. “For us, combining some of the agentic workflows, with multiple tools and agents, that's been really a big unlock for the projects that we're working on.” In presenting real applications of GenAI in projects, he highlighted our ongoing work for DEVCO, and the importance of building trust with a client when using experimental tech. “You have to have a client that's willing to take the journey with you, and have a visionary attitude. Many people are still nervous [about AI], and a lot of companies have pretty strict restrictions on what they can use internally. But this client in particular was very open to it. We presented a compelling vision, and they were on board.” Big thanks to fellow panelists Dustin Callif of Tool of North America and Jameson Proctor of Athletics, and moderator Hannah Elsakr from Adobe, for such a great conversation! You can watch it in full here: https://lnkd.in/eXZkSd6j #SXSW2025 #GenAI #AdobeFirefly #Technology

On International Women’s Day 2025, we're proud to be a woman-led firm! We thank all of the women leading us forward every day, the critical subject matter experts and consultants who help bring projects to life, and those from the past who laid the foundation for the company we are now. Your tireless effort, critical decision making, shrewd strategic thinking, and incredible creativity has been transformational. We're also proud to partner with, WIN: Women in Innovation. In December 2024 we hosted an incredible group of women leaders at our studio, and engaged in deep dialogue around what it means to design feminine spaces. The evening of discussion and workshops foregrounded critical themes and frameworks for improving design outcomes in our environment. In collaboration with WIN, we’ll be sharing our results in accessible formats in the year to come! Kristen DiCamillo Athena Diaconis Kathryn Bowne Danielle Towslee Dione Lee Erica Blumrosen Shiqing Chen Amanda Joseph Maddie Hickey Debra Bednar-Clark ... 🏃♀️➡️ ...

In the first of a series of insightful conversations between Paul McConnell, co-founder of Noble, Certified MBE, and Athena Diaconis, our director of strategy, the pair discuss the evolving role of experience design in shaping transportation spaces. They also unpack the balance between aesthetics and function, the power (and limits) of space in driving change, and how tech and data can make environments more adaptive and effective. The big takeaway? Experience design is a strategic mindset that can be engaged to create spaces that evolve, connect, and actually work for the people using them. The conversation was moderated and edited by writer, editor and creative consultant Dan Howarth. Read it below! #design #experiencedesign #transporationdesign #airports

⚡ Fusion energy has the potential to power the world, and real breakthroughs are happening now. We had the incredibly opportunity to dive deep into this transformative space with Commonwealth Fusion Systems (CFS), one of the leaders in the fusion energy race. 🟠 The result? The Ring—an art commission designed to inspire, educate, and empower the next generation of energy stewards. Our mission was to translate the hidden complexities of fusion energy into a bold and useful storytelling expression. 👀 The Ring brings the unseen into view—scaling down the massive physical infrastructure behind fusion and using light and movement as a narrative tool. Each detail in the installation has meaning, from the D-shaped light elements representing the powerful magnets that drive fusion engineering, to a trio of lighting sequences that visualize the opportunity, ecosystem, and roadmap for this revolutionary energy source. 🌍 Sustainability was core to this project, as it is for many of our endeavors. We specifically sought a minimal, light-based design to avoid excessive energy consumption and a material reuse strategy that reflects those materials captured from CFS’s own electromagnet production. 🤝 It was a privilege to learn directly from CEO Bob Mumgaard and his visionary team and to contribute our small part to a mission that’s shaping the future of global energy access. Power up by checking out the full case study on our site! https://lnkd.in/ggzVKxVr 💡 Also, if you’re curious about the future of fusion energy, we highly recommend Bob Mumgaard’s recent panel at the World Economic Forum. https://lnkd.in/g7Femf4m #HUSH #FusionEnergy #DesignForImpact #Sustainability #ArtAndTechnology

In first week of our Adobe Firefly R&D sprint, Erik Karasyk and his team learned a lot right off the bat. They gained an understanding of exactly which data to feed into their AI content pipeline, and based on early results, how they needed to refine the prompting model to achieve the desired visuals for display in DEVCO's forthcoming life-sciences hub, The Helix. More details below!