CMOS see the future. But teams feel stuck in the present. IDC reveals 4 critical disconnects holding back marketing performance in 2025 and how to close the gap. 🚨 Miss this and you miss the shift. 📘 Get the insight: https://ow.ly/ywme50Xbha8 #B2BMarketing #CMOStrategy #MarketingLeadership
About us
IDC is the premier global provider of market intelligence, advisory services, and events for the information technology, telecommunications, and consumer technology markets. IDC helps IT professionals, business executives, and the investment community make fact-based decisions on technology purchases and business strategy. More than 1,300 IDC analysts provide global, regional, and local expertise on technology and industry opportunities and trends in over 110 countries worldwide. For more than 50 years IDC has provided strategic insights to help our clients achieve their key business objectives. IDC’s Insights businesses provide industry-focused advice for IT buyers in the Financial, Government, Health, Retail, Manufacturing and Energy verticals. To learn more about IDC, please visit www.idc.com. Follow IDC on Twitter at @IDC and LinkedIn. Subscribe to the IDC Blog for industry news and insights.
- Website
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http://www.idc.com
External link for IDC
- Industry
- Market Research
- Company size
- 1,001-5,000 employees
- Headquarters
- Needham, Massachusetts
- Type
- Privately Held
- Specialties
- ICT Market Research, Consulting, Go to Market Services, Industry Events, and Data
Locations
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Primary
Get directions
140 Kendrick Street
Needham, Massachusetts 02494, US
Employees at IDC
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Aaron Press
Research Director, Worldwide Payment Strategies at IDC
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Nancy Gohring
Senor Research Director, AI @ IDC | AI, Market Research, Competitive Intelligence
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Frank Della Rosa, MSM
Research Vice President, SaaS, Platform Strategies and Ecosystems at IDC
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Ananda Chakravarty
Vice President, Research at IDC Retail Insights; Rethink Retail Top Retail Expert
Updates
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The next wave of AI disruption is already here. Join IDC’s FutureScape 2026 webinar: The Tech Industry’s Agentic Pivot, to gain the insights you need to lead it. Discover where the tech industry is heading, what will define tomorrow’s winners, and how to prepare your strategy now. 👉 Register to secure your spot: https://ow.ly/ZLyL50XbT3Q #IDCFutureScapes #GuidedByInsight #ChartTheAgenticFuture #ForecastToAction
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🧭 Your FY26 strategy deserves more than a guess. What if you could pressure-test your go-to-market plan against what top buyers, competitors, and market shifts are already signaling? This quick, analyst-backed guide helps you validate priorities, focus on the right data, and pressure-test your plan against what buyers, competitors, and budgets are signaling now. Explore the checklist today: https://ow.ly/iio850XaiQN #GTMStrategy #FY26Planning #TechStrategy #MarketIntelligence
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When transformation slows, CIOs are often held responsible. But the real issue is misalignment. This IDC eBook reveals six common disconnects between CIOs, CFOs, and procurement teams that undermine credibility and delay progress. Use it to pinpoint where friction starts and how to fix it. 📘 Get the eBook today: https://ow.ly/UGu150Xc9Om #CIOLeadership #ITStrategy #EnterpriseAlignment #TechSourcing
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Apple may fuel a rebound, but longer upgrade cycles are redefining the U.S. smartphone game. IDC forecasts a 3.6% market lift in 2025, but don’t mistake that for a return to old patterns. With refresh rates now averaging 45 months, device makers and carriers face a new reality in how (and when) consumers upgrade. 📥 Get the full story and forecast breakdown: https://ow.ly/A17F50XbUZZ. #Smartphones #MobileMarket #TechTrends
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Your analyst briefing is only as strong as your prep. IDC’s trusted checklist has helped AR leaders lead with data, extend influence across teams, and turn post-briefing silence into momentum. Now it’s your turn. Before your next analyst briefing, download the checklist top AR teams rely on to shape the conversation and show impact. 🔗 https://ow.ly/Tx7I50XaiIS #AnalystRelations #MarketingStrategy #TechIntelligence #InfluenceWithInsight
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What does it take to lead, not just adapt, in an AI-fueled economy? Join IDC’s Tony Olvet, Amy W. Loomis, Ph.D., and Jeffrey Hojlo as they discuss how to turn AI disruption into enterprise advantage. 👉 Register now for the first of the IDC FutureScape webinars: https://ow.ly/Y8ls50XbT38 #IDCFutureScapes #GuidedByInsight #ChartTheAgenticFuture #ForecastToAction
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ROI is back in the spotlight. So are events. In 2026, B2B tech marketers are betting big on formats that prove value fast. IDC’s latest Sponsor Survey reveals why hybrid events are leading and what defines the right partner. 🎯 Get the data. Shape your strategy: https://ow.ly/Njah50XbsXZ #B2BMarketing #EventStrategy #CMO2026 #MarketingROI
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We're usually on the receiving end—shoutout to our AR pros—but this time, we got to share how IDC is navigating the AI wave with clarity, precision, and purpose. Our approach is grounded in what our customers expect from us: actionable insight, trusted intelligence, and a roadmap that builds confidence. We can’t wait to bring this vision to our broader community. Big moves ahead.
Clarity, strategic rigor, and decades of analyst and AR experience for clients navigating the analyst ecosystem
Great briefing today with Meredith Whalen (Chief Research and Data Officer) and Joe Bradley (SVP, AI & Chief Scientist) from IDC on their strategy and approach to A.I. This was part of my Lusher Advisory research project exploring "Adoption of AI Tools by Industry Analyst Firms," and I was genuinely impressed with the clarity of IDC's thinking and their serious investment in thriving in the age of A.I. My key takeaways are… You'll have to attend my AR Engage 2025 session "Sneak Peek: How Analyst Firms Are Really Using AI" to get these and other insights about how AR needs to adapt its approach to informing analysts beyond traditional briefings and major announcements. See the comments for a link to AR Engage 2025. Special thanks to Kini Schoop (Sr. Director Corporate Communications) for making this briefing happen! #AnalystRelations #AI #IDC #ARchat #ARengage2025 ARInsights, Katie Kregel, Jamie Fiorda, Lusher Advisory
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Ever wondered what goes into the insights that shape the tech industry? IDC analysts combine deep market expertise, data-driven research, and forward-looking perspectives to help organizations make confident decisions in a rapidly changing world. Gain a behind-the-scenes look at how IDC analysts think, work, and deliver value in our latest blog. 🔗 Read the blog: https://ow.ly/1ovf50Xagau #TrustedTechIntelligence #MarketIntelligence #TechnologyInsights #TechnologyAnalyst
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