IDEO U

Congratulations Jordette A.

As design continues to expand its influence throughout the entire product life cycle, understanding business dynamics is becoming increasingly essential. With this challenge in mind, I spent the past year collaborating with incredible professionals to develop a plan that would help our Design Team at TELUS Digital not only deepen their knowledge of this topic but also learn how to practically apply business concepts in their daily work. In the process of creating a learning roadmap, my own interest in business, and in its potential to elevate the impact of design projects, grew significantly. To take my learning further, I decided to go straight to the source and enrolled in the Business Innovation Certificate at IDEO U. It’s been a fascinating journey so far, learning how to combine creative thinking with analytical rigor, and discovering new ways to increase my influence around ideas I believe in.

Congratulations Gordon Meier

“The transform box is lava.” – AI strategist Justin Massa on his AI opportunity matrix, a simple framework to help leaders figure out where AI can have the most impact in their business. Referencing Roger Martin's Playing to Win framework (taught in our Designing Strategy course), he says this 2x2 matrix helps his clients clarify their capabilities, understand where AI fits in, and move from a mindset of fear and urgency to focus and opportunity. Maintain → Don’t invest here. Automate → Automate routine work with GenAI. Augment → Use AI to strengthen what humans do best. Transform → If your unique advantage is here, it’s at risk of being replicated by off-the-shelf AI. Shift this capability to augment or automate ASAP. Justin shared this framework and a lot more in today’s live Creative Confidence Podcast event. If you joined us today, what was your favorite moment or takeaway? And if you didn’t join us live, follow our LinkedIn page or sign up for emails from IDEO U to get an invite to the next event. #CreativeConfidencePodcast #AILeadership #IDEOU

Our next live podcast interview is tomorrow with Justin Massa. RSVP to join us live on Zoom, ask questions, and connect with the IDEO U community. See you there! #creativeconfidencepodcast

The best time to prepare for next year’s big initiatives is before they begin. Our 10-week Accelerated Change Leadership certificate offers a human-centered approach to leading others through change and creating lasting impact. A great complement to traditional change management, this program will help you build more resilient and adaptable teams and organizations by putting people at the center of the change. Check it out here: https://lnkd.in/eqJS6ADF Enrollment closes this Wednesday, September 24th. This is the last chance to join the program in 2025. If you’re preparing to lead a big initiative in the new year, now’s the time to get the tools, frameworks, and community support you need to step in with confidence.

Leaders can’t predict the future—but you can prepare for it. In our latest blog, IDEO's Jennifer Lo shares 5 things to keep in mind when bringing futuring into your organization. From balancing visionary leaders with grounded operators to reframing ROI, these takeaways will help you build resilience and readiness in times of uncertainty. Read the full story and hear the podcast episode here: https://bit.ly/47TCoa5 #creativeconfidencepodcast

How do you know where AI belongs in your business? And how do you make sure it creates value without draining resources or distracting your teams? Enter Justin Massa, AI strategy consultant and our next guest on the Creative Confidence Podcast. In this conversation, he'll share his simple framework to decide where AI belongs in your business. What questions do you have for Justin? #creativeconfidencepodcast #ai #designthinking

Leaders don’t need more AI tools. They need clarity on where AI creates real value. In this live Creative Confidence Podcast event, AI strategist and former IDEO partner Justin Massa will share: ✔️ A framework to prioritize where AI can create value in your business ✔️ Four universal entry points where every org can benefit from AI ✔️ How to rethink ROI: from cost-cutting to opportunity creation ✔️ Ways to introduce AI into your organization Join us to learn tangible ways you can get smarter about your AI investments. September 24th @ 10am PT / 1pm ET 👉 RSVP here: https://bit.ly/46vWAxp

Futuring is about preparation, not prediction. We can make better decisions today by thinking a little bit further ahead—something IDEO's Jennifer Lo calls tangible futuring. In the latest episode of the Creative Confidence Podcast, she shares how to think like a futurist, along with practical tips and advice. We cover: ➕ The 3 building blocks of a futuring practice ➕ A practical approach to spotting signals and trends ➕ How to bring futures thinking into your team’s everyday work ➕ Artifacts and storytelling to make the future tangible Podcast + recap: https://bit.ly/46b71WX Want to hear more? Good! We have another episode with Jennifer coming out soon. She'll answer questions from our community on the connection between futuring and strategy, getting buy in from the C-suite, organizational design, and more. Subscribe to the Creative Confidence Podcast to hear it first: ideou.com/podcast