Imagine360

Why are employees stuck with overpriced health plans that don’t meet their needs? Imagine360 President and CEO Jeff Bak poses a powerful question, and it’s one that every employer should be asking.    Too often, health plans are built like luxury vehicles: flashy, expensive, and more than most employees need. What employees really want is something reliable and affordable. Think Ford F-150: practical, dependable, and built to serve.    There’s a better way to deliver healthcare, one that puts employees first and drives real value. Reference-based pricing (RBP) is the right path, bringing transparency, affordability, and choice back to the table, without sacrificing quality. Read more in the comments ⬇️

Are employer healthcare costs reaching a breaking point?   In a recent interview with Christina Farr, Imagine360 President & CEO Jeff Bak sheds light on the financial strain inconsistent pricing is placing on employers.   🗣 "Bak said that because of this variability, employers are citing annual healthcare increases of more than 30%." Because of this, Farr noted “employers are embracing reference-based pricing and closer relationships with health systems and providers that are providing lower-cost and higher-quality care."   As costs continue to climb, employers are shifting toward cost-containment strategies that prioritize affordability, transparency, and better outcomes.   The message is clear: the status quo is no longer cutting it. Employers are demanding a smarter and more sustainable approach.  

At Imagine360, we believe better healthcare starts with a better experience. Every day, our Member Services Team walks alongside members through some of the most stressful moments of their healthcare journey. That’s exactly what Woody Waters shared on the Broken Healthcare Podcast with Ray Kober: member happiness isn’t just a goal, it’s the root of everything we do. And when members feel supported, employers see the difference—in satisfaction, retention, and trust. 🎧 https://lnkd.in/e-zHWNUe  

Every year, employers are faced with a daunting task: finding a health plan that is affordable, meets company needs, and makes employees happy. That pressure is only growing, as healthcare costs are projected to rise by nearly double-digits again next year. Zach Brock, CEO and Partner at Cypress Benefits Solutions, understands the pressure employers and brokers are under. He shares three things consultants and brokers should bring to the table during renewal season: a clear approach to pharmacy costs, strategic planning, and trust.

Is staying fully insured becoming an existential risk for employers? With annual increases of 10–25% on one of their largest operating expenses, many businesses are asking: How long can we sustain this? On the recent episode of the Broken Healthcare Podcast, Imagine360 co-founder Woody Waters joins Ray Kober to explore the current healthcare landscape—and why more employers are rethinking their strategy. 🟢 https://lnkd.in/eN_dBHd4 🍎 https://lnkd.in/eC_3UcNQ

Is the traditional insurance model ready for retirement? At this year’s HLTH Inc. conference, Jeff Bak will join Cassie McGrath, Andy Schoonover, and Nancy Wang to explore that very question, and dive into alternative health plan models that prioritize affordability, transparency, and choice. 📍 Session: GoFund Health: The New Ways to Pay 📅 Date: Monday, October 20 📍 Location: Logos Stage 🔗 Session Details: https://lnkd.in/eqnJdz9Z If you're attending HLTH, it’s a conversation you won’t want to miss.

Why settle for one-size-fits-all healthcare? Most Americans wouldn’t choose a luxury car if it meant breaking the bank. So why should healthcare be any different? With costs rising and families feeling the squeeze, employers are rethinking their options. In his latest BenefitsPRO article, Imagine360 President and CEO Jeff Bak shares how employers should approach their health plan options like walking into a car dealership. Will they only offer the luxury plan or a more practical, affordable option?  Whether it’s the convenience of a PPO or the savings of an RBP plan, employees deserve the ability to choose what works best for them. Let’s empower people to take control of their healthcare journey. Because choice matters and so does cost.

Is the “easy button” in health benefits costing you more than you think?   On the latest episode of the Benefitial Conversations podcast with CJ Jordan, Imagine360 President and CEO Jeff Bak breaks down why fully insured plans may no longer be the best fit for today’s employers.   From self-funding strategies to transparent pharmacy solutions, Jeff shares how organizations can take a smarter, more strategic path to savings, while maintaining a great member experience.   Employers aren’t looking for one-size-fits-all answers and Imagine360 is happy to provide organizations with clarity, strategy, and results.

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Employer-sponsored healthcare is evolving, and fast.   Soaring costs are making coverage less affordable, putting pressure on both businesses and their teams. A recent McKinsey & Company survey shows that employers are responding by redesigning benefits to deliver real value. That means plans aligned with workforce needs, business goals, and financial realities—not just more options.   In a new BenefitsPRO article, Jeff Bak shares how brokers and consultants can step up as strategic allies. By helping employers contain costs, evaluate innovative plan designs, and cut through the noise, they can lead the way in today’s crowded benefits marketplace.