Impact Natural

Over the last 6 quarters, the Natural Expanded Channel has consistently outpaced Total U.S. Food in both dollar and unit growth. This isn’t just good news for natural brands—it’s an opportunity. From adaptogens to upcycled ingredients, the next big thing on TikTok often starts in natural retailers. These stores don’t just sell products—they're incubators of innovation. At Impact Natural, we work with brands at the forefront of: - Functional ingredients - Sustainable packaging - Shopper-led innovation With deep expertise across departments and long-standing relationships with the diverse cast of natural retailers, we help brands get discovered and stay relevant as trends and shopper behaviors evolve. Natural is where tomorrow’s trends take root. 🌱

What a weekend at the inaugural SENPA® A non-profit trade association SOHO Northeast Show in Newark! 🎉 From insightful educational seminars to a buzzing trade show floor, the energy was electric. The vendor community showed up strong — with exciting new brands and standout innovations from trusted manufacturers. Impact Natural was proud to be part of it all. Our team connected with passionate retailers across the Northeast, secured some fantastic orders, and built relationships that we’re excited to grow. Already counting down to next year’s show! 💥

Nick Fina and Melissa Neal joined 12 of our incredible Impact Natural vendors at last week’s Fresh Thyme Market’s Fresh Connect show—and what a turnout! 💥 The energy from the store teams was contagious, with everyone eager to dive into the stories behind our brands. Special shoutout to Bubbies Ice Cream, Waterloo Sparkling Water, and Late July Snacks — just a few of the standout vendors who helped make the show a hit. Already looking forward to next year!

When The Honest Company wanted to regain momentum at Whole Foods Market, they turned to the experts in natural retail. We partnered with Honest to reintroduce products families already rely on, expand into new categories, and guide promotions with thoughtful insights. The outcome: stronger shelf presence, renewed connection with shoppers who share their values, and momentum for what’s next. See the full story here: https://lnkd.in/e6zYt_cF

Whole Foods Market sets pretty high standards. From banned ingredients to ethical sourcing, you can’t just land on the shelf—you have to earn it. Jake Fontenot leads our dedicated Whole Foods team. He knows what each category merchant looks for and how to position your products to meet the mark. From certifications to storytelling, we help brands become not just compliant but compelling. Swipe to see what it takes to win at Whole Foods. #WholeFoods #NaturalProducts #SustainableCPG #CleanLabel

A huge thank you to SENPA® A non-profit trade association for hosting another incredible EXPO in Orlando this past weekend! 🙌 The energy on the tradeshow floor was electric, and the educational sessions were top-notch—exactly what we’ve come to expect from this outstanding event. We’re especially grateful to our amazing clients and partners who showed up, engaged, and helped make this such a successful experience. Your continued support is what drives these events forward, and we’re proud to be part of this vibrant community. We’re already looking ahead to Newark in a few weeks and can’t wait to do it all again! And a special shoutout to Paul Infusino on his election to the SENPA Board of Directors as Supply Director! 👏 Paul steps into the role following Andrew Fleming, who served with distinction for 10 years, including his most recent role as Treasurer. Thank you, Andrew, for your incredible leadership and dedication to the industry.

We're thrilled to recognize Felicia Mulder, our Senior Customer Manager over the Southern Pacific, for the heart she brings to our work. Felicia’s ability to jump in wherever she’s needed — from supporting clients to keeping our team aligned — makes her a true standout. Her thoughtful communication, especially with our remote Hawaii team, has helped us stay connected and rowing together. Felicia, your collaborative spirit and leadership uplifts everyone around you. Thank you! 💚

It was truly energizing to spend a few days connecting with our amazing clients and the dedicated Sprouts Farmers Market team members from across the country at #SproutsCon25. 🫶 A heartfelt thank you to the 45+ clients who showed up strong in the Sprouts Vendor Showcase. Your presence and engagement helped bring our shared mission to life—elevating the value and benefits of natural products and educating store teams. And to the Sprouts staff: your hospitality, precision, and passion made for an incredible event. Every detail was dialed in, and it showed. 👏 We’re ready to keep building momentum! 🏃♀️➡️

The Impact Natural team is here at SproutsCon 2025 in Nashville and excited to connect, learn, and be part of the incredible energy driving this year’s show! The opening sessions delivered powerful updates from the Sprouts Farmers Market Leadership Team, offering a clear and exciting vision for the future along with some truly impressive new programming. The momentum continued into the evening with a fantastic event—great food, outstanding music, and a vibrant atmosphere that set the tone for what’s shaping up to be an exceptional show! #SproutsCon25