Impact XM

Some great tips for driving more traffic to your booth at an event, as well as providing a multisensory experience for attendees... (👉 see here for more on the importance of engaging the 5 senses at an experiential marketing event: https://lnkd.in/e-_-XZhY)

🤔 How do you build a truly unforgettable experiential marketing event? Start with good foundations, and put everything together piece by piece. ✅ Begin with a solid strategy ✅ Add creativity ✅ Ensure the event is designed for your attendees ✅ Finish with flawless execution In fact, as we showed at a recent IMEX event, creating an experiential marketing event that has real impact is like building a brick-based mini figure from scratch — it’s the pieces that make it whole… Piece #1️⃣ – Legs Every great experience needs a strong starting point; a strategy. Understand your audience, and identify your vision and what you want to achieve. Strategy is the foundation that keeps everything aligned and moving in the right direction. Piece #2️⃣ – Torso Purpose gives an event its heart, and creativity gives it shape. Design with intention, making sure every detail plays its part in the bigger story. Piece #3️⃣ – Head and Hair The most powerful experiences are shaped around people. Focus on personalization and connection, creating moments that make attendees feel seen, included, and inspired. 🧱 When all the pieces come together, every event becomes more than a moment; that’s what real impact looks like. What brick-based build have you created that has made you feel inspired?

Team IXM has officially landed at #ESMO2025!✨ We’re on the ground in Berlin supporting six incredible clients, united by one global team spanning the U.S., Canada, the UK, and Germany. One mission, many countries — delivering world-class experiences together. 🌍💡 Let’s make this week unforgettable! #BrandExperienceAgency #ExperientialMarketingAgency

Brands that use 3+ senses in their experiential marketing experiences are twice as likely to be remembered. 💥 🤯 So, how can you create multisensory brand experiences that make a real impact? 🤔 In a world optimized for attention, emotion has been lost. For Tom Slater and Ivan Brewster, part of our creative team at Impact XM, engaging in the five senses — sight, sound, taste, smell, and touch — helps to avoid this emotional “flatline” to create lasting value. 📉Only 28% of consumers say they feel emotionally connected with brands they interact with, despite being saturated with polished visuals and messaging. This is often because many brand experiences neglect the powerful impact of our senses, and missed senses are missed emotional connections. Here are five takeaways from Tom and Ivan to help you maximize sensory experience at your next experiential marketing or brand experience event: ✅Emotions are the goal. Senses are the path. Start every experience by asking what you want people to feel. Then use the senses to make that emotion tangible. ✅Sight and sound grab attention. The other senses create connections. Sight and sound are the most used senses at an experiential marketing event, but if you want to be remembered, use touch, smell and taste; these senses are most tied to memory and emotion. ✅Multisensory experiences drive results. As we mentioned earlier, brands that use 3+ senses are twice as likely to be remembered and can increase emotional engagement by up to 70%. ✅Design intentionally, not excessively. It’s not about doing more; it’s about doing what’s right for your brand and audience. Thoughtful layering wins over sensory overload. ✅Protype, test and refine. Start small. Try a scent zone. Add a tactile moment. Offer a flavor surprise. Test what resonates, then scale with purpose. How have you made use of the five senses at an experiential marketing or brand experience event?

✨What drives an industry forward — creativity, boldness? Or, perhaps, being seen and celebrated? We're delighted to announce that Impact XM is the Headline Sponsor of the EVCOM London Live and Film Awards 2025 - the only awards in the UK that celebrate excellence across both live and film disciplines. They exist to showcase work that moves audiences, shapes brands, and sets new standards.   “EVCOM plays such a vital role in celebrating creative excellence across live and film” says David Bottrill our UK Managing Director. “We’re proud to support an event that recognizes the incredible talent driving our industry forward.” This partnership confirms our commitment to elevate creative standards and champion meaningful brand experiences that inspire audiences around the world. It also reflects our belief that, to succeed, brand experiences need to be the exception, not the rule. 👉 Join us at the awards on November 27th.   #EVCOMAwards #LLFA2025 #ExperientialMarketingAgency #BeTheExceptionNotTheRule EVCOM (Event & Visual Communication Association)

How do you keep things real in a world increasingly shaped by AI?    As AI reshapes our world, authenticity is becoming the ultimate differentiator. 💡   At the CEMA-Corporate Event Marketing Association Summit in Austin, our very own Brittney Leeb Scott shared why being real—in relationships and in events—matters more than ever. Because when everything online feels artificial, genuine human connection is where the real magic happens. Yeehaw! 🤠 #BrandExperienceAgency #ExperientialMarketingAgency

Gold at the MarCom Awards! 🏆 We’re thrilled to celebrate our client Vimeo for taking home a Gold MarCom Award for their immersive NAB experience!   From a towering LED centerpiece, to a theater-style screening space, the booth didn’t just tell a story — it let attendees live it.   Proud to see bold design, meaningful engagement, and true partnership being recognized. #ExperientialMarketingAgency #EventMarketingAgency #BrandExperienceAgency

We're still busy building something great at #IMEX2025 - come and check us out at booth #D3570! #BrandExperienceAgency #ExperientialMarketingAgency 

⏳Who else is counting down to #IMEX25?    Something fun is building at Booth D3570… 🧱✨   Visit the Impact XM team at IMEX America to see how we’re turning strategy, creativity, and personalization into an experience you can touch, see, and maybe even build yourself.   Book a meeting through the event app, we can’t wait to connect! #ExperientialMarketingAgency #BrandExperienceAgency 

☕🌞Did you wake up this morning and want to rethink what’s possible?   So did we.    That’s why we’re going live TODAY at 1 PM ET with a webinar spotlighting the biggest ideas, boldest shifts, and most-talked-about themes in experiential marketing from #Rethink2025.   👉Sign up now!  🔗https://lnkd.in/ebTmsM5b #EventMarketingAgency #BrandExperienceAgency