Influur

Un aplauso pa mami y papi porque en verdad rompieron… 🫳🎤

Monday, freezing cold, 78 emails in our inbox but not even a hot coffee hits better that post-grammy’s memes. Happy start of the week people ✨😎

A strong week for the creator economy in Mexico. We attended both the TikTok Ad Awards and Creator Awards, recognizing excellence across brands, agencies, and creators in the region. Our Head of Sales, David Zarate was invited to serve as a judge for the TikTok Ad Awards, reflecting continued trust in our perspective on performance, creativity, and impact. The Creator Awards, decided directly by audiences, highlighted the scale and influence of today’s creators. Mexican creators led the night, with meaningful representation from across LATAM. Thank you to TikTok for the invitation and for continuing to elevate the industry. #CreatorEconomy #TikTokAwards #LATAM #Creators

The FIFA World Cup is only a few months away — and it will be the defining brand moment of 2026. At Influur, we’ve secured access to multiple premium FIFA World Cup suites and built a curated portfolio of brand experiences around this moment. We’re hosting a private, invite-only virtual session for a small group of CEOs, CMOs, and senior marketing leaders to share how select brands can gain access to FIFA and place themselves at the center of the most anticipated global event of 2026. This session is intentionally limited and designed for brands ready to lead during the World Cup moment. If this is relevant for you or a brand partner, register here: https://luma.com/hym1da1n

And the Golden Globe for best actor goes to us pretending to be focused on our 9am meeting instead of doing memes… can’t blame us #goldenglobes

The way songs break has changed, and most teams feel it before they can explain it. This article unpacks how social behavior turns into real streaming growth and chart success, why usage matters more than reach, and how culture now leads every release strategy. Worth a read if you are building music in the social media era. 👉 https://lnkd.in/eZ4jSWf9

With all due respect: if you’re asking for deliverables already… bold.

Three years ago, one photo broke the internet. Messi lifting the World Cup became the most-liked post in Instagram history. Not because it was planned. Not because it was optimized. But because it captured a moment the entire world felt at once. That’s what happens when culture stops scrolling and pays attention. The next World Cup will create moments like this again. Only bigger. Louder. More shared. And this time, creators won’t be watching from the sidelines. At Influur, we’re unlocking access where attention already lives. Private suites. Creator-led experiences. Brands embedded inside the moments people actually care about. The World Cup is the single biggest concentration of reach, emotion, and engagement brands will see. And we’re building from the inside. Want your brand to be part of it? Hit us up now, before it’s too late 😉

Olivia Dean didn’t explode overnight, she grew into the kind of artist culture can’t ignore. A Grammy nomination. A UK chart double. A rise fueled by fans, creators, and a story that spread because people shared it. From 400K TikTok videos to festival moments that pushed new listeners straight to her music, creators helped turn her storytelling into a cultural wave. 👉 Read more about how artists and creators move the industry forward and what Olivia Dean’s rise teaches us about the new creative playbook here: https://lnkd.in/e-8YSzJB

While part of our team was in Mexico covering F1, the other was across the globe in Spain for our collaboration with Atlético de Madrid and ESPN+. Two cities, two massive sporting moments, one mission: Connecting creators and brands through experiences that move the world. 🌍⚡️ #Influur #CreatorEconomy #InfluencerMarketing #SportsMarketing #F1Mexico #AtleticoDeMadrid