International Fresh Produce Association

Join us on Thursday, February 12th at 12:00pm ET where Chief Policy Officer Alexis Taylor will pull back the curtain on the IFPA Global Advocacy and Policy Strategy. You'll gain an inside look at the priorities, strategies, and partnerships that will guide our worldwide policy engagement in the year ahead. Register now to understand how IFPA is working for you and advocating for your business. https://lnkd.in/ePGQ9prh

Momentum in floral starts here! Join floral professionals from across the supply chain for two days of networking, enriched education sessions, buyer roundtables, and the Breeder Showcase. Spots are limited. Grab yours today: https://lnkd.in/eDGw4p2v

What’s trending next season? 💐 Our Global Intelligence Engine helps floral professionals spot emerging trends, track availability, and plan ahead for peak demand. Whether planning for spring or navigating peak holiday periods, the Global Intelligence Engine brings clarity to complex decisions. https://lnkd.in/eh7BP4qK

🌱 New Webinar Alert for Members! Join the International Fresh Produce Association (IFPA), in collaboration with the North American Blueberry Council on February 12th from 2-3pm ET, for a member-only webinar, featuring the USDA-NRCS on the newly announced Regenerative Agriculture Pilot Program. USDA-NRCS will walk through the purpose of the pilot, discuss the regenerative practices being considered, and outline how specialty crop growers may be able to participate. Register today: https://lnkd.in/ecJ_zUFJ

🌱🥦January Produce Insight of the Month: Even amid economic pressure, produce remains a staple. The shift? Consumers are seeking value, longevity, and affordability, making agility and pricing strategy critical for 2026. Members can discover even more insights like this using the Global Intelligence Engine. Get started today: https://lnkd.in/eh7BP4qK

Senior leaders from across the global fresh produce industry came together yesterday for IFPA’s Executive Leadership Summit: Europe (#ELS2026) — a forum focused on the strategic forces shaping our future. Key themes from the day included: 🌍 Industry vision & strategic alignment: grounding leadership conversations in shared priorities, long-term direction, and collective action for industry-wide impact. 🤝 Advocacy & policy engagement: exploring how proactive engagement strengthens competitiveness, sustainability outcomes, and market access. 🧠 Trust, reputation & leadership in a digital era: discussing decision-making and credibility in an increasingly complex, AI-influenced information landscape. 🔗 Supply chain resilience as a strategic asset: reframing supply chains as drivers of value, connecting sustainability, efficiency, technology, and performance across the value chain. 🤝 Peer exchange & connection: meaningful dialogue and relationship-building reinforced the power of leadership collaboration in navigating shared challenges. We are grateful for the insights, perspectives, and connections that made this summit impactful and we are excited to carry this momentum forward.

🌸 What’s really happening in supermarket floral sales? New point‑of‑sale data from the 4 weeks ending October 5 reveals how floral departments are performing including where growth is coming from, where pressure is building, and what it means for the months ahead. In this short video, we highlight key takeaways from the latest supermarket floral POS data, including: ✅ Sales performance trends ✅ Shifts in consumer purchasing ✅ What retailers and suppliers should be watching now 📊 Want the full picture? Download the complete report for deeper insights, benchmarks, and data you can actually use to inform strategy and planning: https://lnkd.in/gDmncVrn

How do you stay ahead of the latest produce and floral trends in a rapidly changing market? 📈🌸 IFPA’s 2025 Annual Impact Report highlights how the industry is turning complexity into clarity while helping businesses navigate shifting consumer behavior, technology, and global trade with confidence. As markets evolve faster than ever, having the right insights at the right time is critical. That’s why IFPA continues to invest in tools and thought leadership that empower smarter, faster decision‑making across the global produce and floral supply chain. From uncovering what’s shaping demand to translating emerging technology into practical takeaways, we’re helping the industry move from insight to action. 📊 See what’s driving the market—and what’s coming next by accessing IFPA’s Global Intelligence Engine: https://lnkd.in/eVEVu2xi