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🧀 Chili's turned its fan-favorite Triple Dipper into a national campaign—parlaying social media cheese-pull buzz into mass appeal. And audiences ate it up. Per iSpot Creative Assessment, :30 “Perfect Basket” delivered: 🧠 +12 pts. above restaurant norms in unaided recall. 🍔+7 pts. above category average in consumer intent. 🏅Ranked among the top six most convincing and best-received casual dining ads of the past year. See the full breakdown: https://lnkd.in/gz_QBCep Driving outcomes like this doesn’t have to be guesswork. Creative testing helps you pinpoint what sparks recall, intent, and emotional connection—so you know what’s resonating and why. 👏 Congrats to George Felix, Jesse Johnson, Steve Kelly and team on this masterclass in modern, fan-responsive marketing.

The industry’s biggest shifts are captured in the Q3 2025 Unified TV & Video Ad Snapshot. 👉 See how they could be affecting your brand: https://lnkd.in/eWWtrB5P Inside, you’ll find the connections across linear and streaming, creative performance, and programming shifts. Quick hits: 🎨 Creative: Two paths to Purchase Intent—Purpose vs. Utility—demonstrated by top-performers like Bombas and Chime. 💰 Ad SOV: Streaming's top brands (like Hyundai Motor Company) look nothing like linear's, showing how precision targeting is reshaping budgets. 🏈 Live Sports: NFL and college football impressions grew 12.2% and 16.4% YoY, fueling over 19% of impressions across the Big 4 networks and ESPN. Download the full report for ad-level insights on how the biggest brands are converting these shifts into an advantage.

We’re live at Association of National Advertisers (ANA’s) Masters of Marketing in Orlando 🌴 Visit iSpot at Booth #9 to see how leading brands are using cross-platform TV & video measurement to drive impact across creatives, audiences, and outcomes. Plus, take our quiz for a chance to win an Apple AirTag! We’re excited to see you this week 🎉

Impressions don't tell the full story. In this quick breakdown, iSpot CEO Sean Muller highlights the three elements advertisers must connect to truly measure the impact of their video ad investments. 👇

🎙️ The next wave of brand storytelling starts with the voices people already trust. At yesterday's Advertising Research Foundation (ARF)’s Creative Effectiveness event, we joined marketing leaders to explore how brands can thrive in a creator-driven world. Our Chief Scientist, Steven Millman, joined Nicole Dancel, Brand Insights Lead at Experian, to unpack how Experian makes finance feel human—through creator partnerships, social listening, and consumer insights that power meaningful storytelling. From the “Big Financial Friend” campaign to collaborations with creators like Flau’jae Johnson, Experian’s 360° approach shows that listening to consumers isn’t just research; it’s the foundation of brand love. Huge thanks to everyone who joined the conversation! 🙌 #MarketingInsights #Experian #Creators #SocialListening #ARF #CreativeEffectiveness 

💊 Regulatory chatter didn't slow pharma on TV in Q3. Pharma advertisers spent $1.25B on linear TV—claiming the top spot across all industries with 13.1% of total national TV ad spend, ahead of food & beverage (9.6%) and home & real estate (8.4%). Top-spending Rx brands, according to iSpot data:  1️⃣ AbbVie’s Skyrizi – $104.5M   2️⃣ Novo Nordisk’s Wegovy – $66.1M  3️⃣ AbbVie’s Rinvoq – $60.5M More insights at EMARKETER: https://lnkd.in/grEdvkKA

We’re thrilled to take our partnership with Netflix to the next level! Advertisers can finally break through measurement silos, tracking reach, frequency, and conversions for Netflix alongside other streaming platforms and linear TV. One unified view means true apples-to-apples comparisons to uncover incrementality across ad investments. Read more about the partnership👇

In today's economy, consumers are feeling the pinch and craving an escape. IHOP’s new whimsical value menu spot nails this balance, turning breakfast into a “Happy Place.” iSpot Creative Assessment shows just how powerful that mix of escape and value can be in delivering both brand and business outcomes: 🏆 Ranked in top 10% of ads over the past 90 days for breakthrough (Attention + Likeability). 🧠 IHOP unaided recall beat restaurant and QSR benchmark by +9 pts. 🥞 Consumer intent outpaced industry norm by +10 pts. When uncertainty is high, hitting the right message is everything. Creative testing helps ensure your brand connects emotionally while proving its value where it matters most. 👉 Check out the full Creative Assessment for the spot here: https://lnkd.in/gkxGCUPi Congrats to Lawrence Kim, Lenna Yamamichi and IHOP team on creating an ad that resonates with consumers. 👏

🤔 How do you build a brand that lasts in today’s creator-driven world? Join iSpot at the Advertising Research Foundation (ARF) Foundation’s Creative Effectiveness event in NYC this Thursday. Our own Steven Millman will sit down with Experian’s Nicole Dancel to talk about how Experian brings its mission—“Financial Power to All”—to life. Expect real talk on using data and creator partnerships to tell stories that connect and stick with audiences.  🔗 Learn more and save your spot: https://lnkd.in/guA5XHsW