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Welcome to the Pink Pony Club economy 🎠 When Chappell Roan brought her four-night residency to Forest Hills Stadium in Queens, NY this past September, local F&B businesses saw their biggest traffic spike of the year. Square’s same-store analysis (tracking established Forest Hills restaurants with 5+ monthly transactions since January 2024) captured what we're calling quite simply: "The Chappell Roan Effect" Our data shows waves of concertgoers turning the neighborhood into a four-night economic festival, with some restaurants even creating special "Pink Pony" menu items for the occasion. Earlier this summer, Chappell partnered with us (Cash App) and Visa for the tour, offering 15% off tickets through the Fair AXS ticketing system. Our partnership aimed to keep tickets affordable and out of scalpers' hands, with discounts credited directly back to fans' Cash App balance. During her September shows, Forest Hills, Kansas City, and Pasadena transformed. Groups of sequined fans [a fab example from KC, pictured below + also on our TikTok] filled restaurants for pre-show dinners and packed bars long after the concerts ended. We're sure you could guess what color was the favorite 💕 As Chappell wraps up her tour across the country, the numbers tell a compelling story: when thousands of excited fans descend on a neighborhood for multiple nights, local businesses see the benefits. The Pink Pony Club economy is real. And it's spectacular.