Congratulations to Emily Haw (Account Executive, Ketchum Canada) on being named as a Campaign Canada 30 Under 30 honoree! This well-earned recognition celebrates Emily’s creativity, drive, and growing influence in the industry. Way to go, Emily!
Ketchum
Public Relations and Communications Services
New York City, New York 125,379 followers
About us
We are Ketchum, a global communications consultancy fueled by empathy and intelligence – progress at work for innovation, our employees and our clients since 1923.
- Website
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http://www.ketchum.com
External link for Ketchum
- Industry
- Public Relations and Communications Services
- Company size
- 1,001-5,000 employees
- Headquarters
- New York City, New York
- Type
- Public Company
- Specialties
- PR, Public Relations, and Communications
Locations
Employees at Ketchum
Updates
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Great insights from Caio Bamberg (CEO, Brazil) on how AI is reshaping, not replacing, creative work. A reminder that the future of comms is about collaboration, not substitution.
A IA não vai (e não deveria) substituir metade do seu time amanhã. Mas já está transformando o que fazemos e como fazemos. A Microsoft Research analisou 200 mil interações reais com IA para medir seu impacto no trabalho. E uma das conclusões mais relevantes. Relações Públicas está entre as 25 profissões mais impactadas. Mas isso não significa corte de vagas. Significa sobreposição de tarefas: redigir, revisar, explicar, organizar informações... tudo isso a IA já consegue fazer com eficiência. Isso afeta diretamente quem atua com comunicação, marketing, conteúdo, jornalismo e estratégia. 📍 O estudo não prevê cortes de vagas — ele mostra quais tarefas já podem ser apoiadas ou executadas por IA com sucesso. 📍 A maior parte do que a IA faz hoje envolve informar, orientar, sugerir caminhos, mas não substituir o profissional inteiro. 📍 A análise foi feita com base apenas no Bing Copilot, ou seja: uma amostra limitada do que a IA já é capaz de fazer em outras plataformas. 📍 E, acima de tudo, o impacto real depende das nossas decisões: vamos aprimorar, reestruturar ou simplesmente automatizar? 💡 O ponto é: a tecnologia está evoluindo rápido, mas quem define o rumo somos nós. Se a resposta for apenas reduzir custo, a conta não fecha: o ganho de eficiência de um lado, pode signifcar perda de inteligência organizacional do outro. É hora de repensar funções, desenvolver competências e construir uma estratégia de IA que respeite o que mais importa: as pessoas. 🔗 Estudo completo da Microsoft nos comentários.
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To help fans understand the unexpected and tangy flavor of #client Doritos Golden Sriracha, our team supported a campaign that’s equal parts flavor and fun. The result? A Spicy, but Not Too Spicy Plumber a comedic short film starring Walton Goggins that turns up the tease but not the heat. A perfect match for a chip that’s bold, layered, and just spicy enough.
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Ketchum Germany brought the summer vibes to Munich! From great music and delicious food to laughter, dancing, and unforgettable moments—it was a night to remember.
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Our work got a little more sinister when we teamed up with #client The Wendy's Company and Netflix’s Wednesday. From the Dips of Dread to that eerie Raven’s Blood Frosty, we helped shape the Meal of Misfortune collaboration that’s as unconventional as it is unapologetic. Iconic characters, dark humor, and a client brave enough to let us push our storytelling limits – this is the kind of work we love to make.
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What do you get when you bring the #1 sports podcast to Pastranaland? Big air, hot laps, and an unforgettable brand moment. After more than a year of planning, we were able to link Barstool Sports Pardon My Take with #client Can-Am ambassador Travis Pastrana for a wild day in Maryland. From launching over a brand-new 100-ft jump in the Can-Am Maverick X3 to swapping stories in Travis’ man cave, it was a perfect mix of chaos and content.
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Thrilled to see Erin Manning, Managing Director, Canada, selected as a Judge for this year’s Canadian Marketing Association Awards. We’re excited to see the outstanding work that will be recognized and proud to have Erin representing Ketchum!
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Ketchum UK tapped in the U.K.’s biggest music moment of the year with the #client Dolmio “Don’t Look Back in Hanger” campaign. With rumbling stomachs preventing almost 1 in 3 Brits from enjoying live gigs, it was time for the brand to step up to the 'plate'. With a vibrant pasta truck in central Manchester, we helped Dolmio serve up thousands of bowls of Intensify pasta, making sure hunger didn’t steal the show and proving that a smart pun (and some carbs) can go a long way.
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We’re thrilled to see Ketchum Germany shortlisted for the Vereinbarkeit.jetzt Award in the Top Company category! This recognition celebrates organizations that go beyond policies to truly support work-life compatibility in meaningful ways. It’s a reflection of our ongoing commitment to creating a workplace where people can thrive, both professionally and personally. Thank you to everyone who helps bring this vision to life!
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Ketchum Austria had the pleasure of supporting #client Planted’s latest summer campaign—bringing their plant-based BBQ into the spotlight. From creative storytelling to media engagement, it was all about helping a great brand connect with people in a fresh, authentic way. A fun and successful project with a purpose, and a team effort we’re proud of.
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