KLC Online Communities and Co-Creation

CrowdWeaving® helps teams involve customers before ideas are formed, not after. Instead of asking people what they think of your concepts, we ask them to help solve business challenges from their point of view. It uses a structured, multi-phase process that blends customer input with your team’s expertise. 1. Independent ideation 2. Structured collaboration 3. Strategic client vetting 4. Prediction-based evaluation Learn more here: https://lnkd.in/eh3FPmXx

Catch our president Dan Womack on the latest Ponderings from the Perch podcast. You can watch at the link below or listen on your favorite podcast app.

Most brands bring customers in too late. After messaging is locked. After journeys are mapped. After creative direction and investment are set. At that point, customers can only react, not shape; they are treated as validators instead of co-creators. What if innovation fails because we’re excluding the people who actually experience the problems from the inception of the creative process, before assumptions are made, before ideas even take shape? Enter CrowdWeaving®:  a systematic process that places customers at the inception of the innovation journey, not as validators of finished ideas, but as co-creators from day one. With CrowdWeaving®, you don’t just collect ideas, you build innovation pipelines fueled by your customers, vetted by your experts, and refined by AI. The result? Smarter decisions, stronger ideas, and better launches. Read more in the comments! #marketresearch #innovation

Research communities provide richer engagement, faster feedback, and stronger relationships between brands and customers. At KL Communications, we’ve seen firsthand how these communities drive deeper insights and better decision-making. Are you leveraging research communities to their full potential? https://lnkd.in/gubRbSYG #marketresearch

How do we envision the next era of collaboration through AI? Read our perspective here: https://lnkd.in/gaTWSQfj #marketresearch #AI

Are you a professional working at an insurance company or third-party administrator (TPA)? We’re conducting a research project focused on payment and member ID card processing, and we’re looking for experienced voices like yours to participate! Your insights will play a crucial role in shaping the future of these processes in the industry. As a token of our appreciation, all participants will receive a $400 compensation for their time and expertise. If you or someone you know is interested, please comment below or send us a direct message to learn more and get involved. Thank you in advance for considering this opportunity!

We don’t see AI as a replacement for what we do. We see it as an amplifier. https://lnkd.in/gaTWSQfj #AI #marketresearch #communities

In case you missed it! We were sponsors of the Corporate Researchers Conference last month, read our thoughts of the event.

We’re excited to be heading to X Day in just two days! Our team will be sharing insights in our session, “Why we choose QuestionPro,” where we’ll explore our decision-making process, priorities like flexibility and support, and the lessons learned along the way. If you’re attending, be sure to stop by our session or chat with Kevin Lonnie and Dan Womack - we’d love to connect and talk about all things research and innovation. #XDay2025

We were recently proud sponsors and presenters at the Insights Association's Corporate Researchers Conference - take a look at Kevin Lonnie's thoughts on the event and some presentations that influenced his perspective! https://lnkd.in/gZY7VmAz