KAGR (Kraft Analytics Group)

Announcing our 4th Annual KODING with KAGR on Wednesday, November 12th!     "KODING with KAGR" is an evening of learning focused on students with an interest in data, technology & analytics in the sports industry. This event began with an idea to create a community among local female college students interested in STEM and sports who are traditionally under-represented in the industry. KAGR’s leadership team, comprised of 60% women, is excited to continue this initiative and open doors into sports, technology, and analytics.     Students will have the opportunity to come to the KAGR offices to hear from industry leaders, learn about our work, and participate in a case competition.    If you or any students in your network are interested in this exciting event, please follow this link below or share for full event and registration details:  https://lnkd.in/eGvZYk4A

🏈 NFL SEASON KICKOFF! The 2025 NFL season is officially underway, and excitement is in the air! 📢🔥 From coast to coast, fans are gearing up for another unforgettable year of football. With bold moves on and off the field—from enhanced fan experiences and cutting-edge data strategies to global expansion and media innovation—the NFL continues to raise the bar for what’s possible in sports. We’re proud to support incredible organizations like the Carolina Panthers, Los Angeles Rams, New England Patriots, Philadelphia Eagles, Washington Commanders, On Location, and the National Football League (NFL) itself as they kick off their season. Here’s to thrilling matchups, passionate fanbases, and a season full of unforgettable moments. Good luck to all our partners—we’ll be cheering you on every step of the way! 🙌🏆 

💡 "Comfort with analytics and technology can be a great equalizer." At KAGR, we believe deeply in the power of data to level the playing field—especially for those from under-resourced communities. As a team, we’re proud to partner with UP Education Network to build early sightlines into data & analytics, helping shape a meritocratic future in sports—where thinking differently and caring deeply go hand in hand. 🎧 Catch the full conversation with Hillary Casson and Jessica Gelman led by best-selling author and education innovation expert Michael B. Horn here: https://lnkd.in/eDvVNZae 

It was a pleasure welcoming the 8th grade students from UP Education Network to the KAGR offices yesterday! We’re proud to support initiatives that spark curiosity and inspire the next generation of data-driven decision makers. At KAGR, we believe in the power of early exposure to technology, analytics, and innovation — and it was energizing to see these young minds in action. Thanks to Michael Bower and the UP Education Network team for creating meaningful opportunities for students in our community!   

We’re proud to officially welcome the Seattle Storm to the KAGR family! Our new partnership marks the beginning of a strategic collaboration focused on: 🔍 Unlocking data-driven insights through the KAGR Data Platform  🎉 Elevating the fan experience  📈 Fueling smarter business decisions At KAGR, we’re passionate about helping our partners harness the full power of their data, and we’re thrilled to bring that mission to life with the Storm  Rohre Titcomb Alisha Valavanis Will Gulley 📰 Read more in SBJ: https://lnkd.in/gQyZTaiK

Always a great day celebrating our employees and their achievements at our annual Employee Recognition Breakfast! Congrats to this year's KAGR Awards winners!

We are proud to partner with Kroenke Sports & Entertainment (KSE) and the Denver Nuggets, Colorado Avalanche, Colorado Rapids Soccer Club, and Colorado Mammoth to help accelerate the growth and engagement of their fan bases. The partnership will leverage KAGR’s customer insights, market research and segmentation to develop distinct fan profiles that each team can use for enhancing marketing and the fan experience. #marketinsights #decisionsfromdata Kevin Demoff Sean Ream Declan Bolger Kari Innes (O'Connor)

Another incredible weekend at the Sloan Sports Analytics Conference! We had great conversations, reconnected with industry leaders, and heard insightful perspectives from our partners on how data and strategy are shaping the future of sports. Our partners focused on three key areas where they are innovating through data and technology to better understand the customer, drive growth, and identify new revenue streams: 💡 Understanding the Customer 📌Kari Pequet-Gritton of NASCAR shined a light on how today’s customers expect unique, personalized experiences that foster deeper fandom, engagement, and products that can meet their evolving spontaneity 📌Bryan Lodigiani of Tepper Sports & Entertainment discussed how a true understanding of the customer through a trusted, single view of the fan is critical which not only enhances the effectiveness of sales reps but also enables capitalizing on next-generation tools like AI 💡Revenue Growth  📌Nathan Blum at NASCAR highlighted the importance of allowing the data to work for you to model and pinpoint peak purchasing moments which can empower sales teams to connect with the right customer at the right time to drive and maximize revenue 📌Brady Ulloa at Real Salt Lake / Utah Royals commented on the importance of strategically leveraging data-driven customer insights when increasing ticket prices for successful retention performance 💡 New Revenue Streams 📌Brian Higgins with the NCAA discussed the impact of the changes in the NCAA and college athletic landscape, with a greater focus on revenue generation and the role of the national office in supporting member institutions in generating new revenue 📌On her panel with Brian Rolapp and Amy Howe, Jessica Gelman discussed the future of sports business with untapped revenue streams including globalization and expansion of the broader value chain beyond ticketing and retail (e.g., premium content) and the increasing trend of sponsors wanting data to define and understand clear ROI A huge thank you to everyone who contributed to such meaningful discussions. We’re excited to continue driving impact with data-driven solutions across the industry!

Apply today to learn more about this exciting opportunity! https://ow.ly/aO5j50VafRs

KAGR is gearing up for a big weekend at the Sloan Sports Analytics Conference! We’re excited to have a strong presence and look forward to connecting with industry leaders, partners, and students. If you’ll be there, let’s connect! Be sure to check out our work in action through our partner presentations from NASCAR, Tepper Sports & Entertainment, and Real Salt Lake / Utah Royals, as they showcase how data and strategy drive impact within their organizations.