LACON FILMS

✨ Episode 3 has landed and we’re closing our 3-part takeover in the city that never sleeps! 🔥 Paige DeSorbo + Victoria Fuller owned the night, while TRESemmé lit up the iconic Nylon Nights party, aka the after party everyone’s still talking about. 🚨 Together with Unilever TRESemmé US, Gravity Road, The Brandtech Group, Collectively, and Weber Shandwick we proved city by city that #GTFOOB is more than a tagline, it’s a movement. Watch NYC full episode here: https://lnkd.in/dgKfzNQM 💥 Huge shoutout to our powerhouse partners and the full crew for bringing this massive production to life! #TRESemmé #NYFW #CreativeProduction #ContentLaunch #GenZ

A toast to storytelling, teamwork, and Casa Azul Spirits Tequila 🥂✨ Our latest collaboration for Casa Azul Tequila, directed by chescohome (from LACON Films) and produced with Canoa Films, was crafted in Los Angeles with a team that brought creativity and passion to every frame. Here’s to projects that taste as good as they look. 💙 #CasaAzulTequila #LACONFilms #CanoaFilms #CreativeProduction

🗽🏙️ This time, the magic of Cynthia Rowley took place under the open sky, an outdoor show filled with energy, light, and unforgettable style. Capturing a runway in the heart of New York City streets is always a challenge, but at Lacon we thrive on making every angle, every detail, and every candid, every hair trend ✨ Together with TRESemmé, we’re bringing the beauty of NYFW closer than ever, one show, one story, one unforgettable frame at a time. Proud to keep creating, capturing, and celebrating the city’s most stylish week. 💫 #LaconFilms #NYFW #CynthiaRowley #TRESemme

💥 Episode 2 just dropped! The NEW TRESemmé A List Collection Dry Texture Spray is keeping the spotlight on main character energy, because Gen Z needs to #GTFOOB! 🚨 Together with Unilever TRESemmé US, Gravity Road, The Brandtech Group, Collectively, and Weber Shandwick, we’re taking you city by city with our three-part series, capturing nightlife, confidence, and unapologetic vibes. 📌 Stop #2: Nashville. The stage was set, the lights were on, and Xandra + Mia took over Music City, and made everyone #GTFOOB. Massive thanks to our powerhouse partners Bobby McMaster Taylor Rindler Karleigh Corridon Candice Maniga Rosie Hart Isabella Ding Clare McGough Alanna Weidner Michelle Lipson Olivia Sowa Mateo Caride Ani Arancedo Inés Cordone and the full team for making it happen, once again 💥 #TRESemmé #NYFW #CreativeProduction #Content #BeautyProduction

✨ 𝗡𝗘𝗪 𝗬𝗢𝗥𝗞 𝗙𝗔𝗦𝗛𝗜𝗢𝗡 𝗪𝗘𝗘𝗞 𝗖𝗼𝗻𝘁𝗶𝗻𝘂𝗲𝘀 ✨ After an unforgettable start with Christian Siriano, we had the honor of capturing the powerful vision of Prabal Gurung, LLC a designer who always brings emotion, culture, and beauty together on the runway. At Lacon, we’re proud to keep telling the story of NYFW for Unilever TRESemmé US, bringing every detail of these shows to life across digital and social. This is just another chapter in our journey covering one of the most exciting fashion events in the world, and we couldn’t be prouder. 💥 #LaconFilms #NYFW #PrabalGurung #TRESemme

Kicked off NYFW September 25 with Unilever TRESemmé US in the best way possible, backstage at Christian Siriano, just like we’ve had the honor of doing in past seasons. ✨ An impactful, bold, and character-filled show to set the tone for what’s ahead. And trust me… there’s much more to come. 👀 #TRESemme #NYFW #ChristianSiriano

We had the chance to welcome the A-LIST products for Unilever TRESemmé US with a shoot that was pure New York energy, fast and of course stylish.🗽✨ Directed by the powerhouse duo Chesco Home & Mateo Caride, and captured across the city that never sleeps, this project was all about bringing bold confidence and effortless cool to life on screen 💥 Big love to everyone behind the scenes who turned ideas into reality Ani Arancedo Inés Cordone Bryan Berrios and of course, thanks Alandra Maka and Haley Gonya for trusting us once again, It’s been a ride creating together 🚀 #TRESemmé #NewWork #NYC #CreativeProduction #TheATeam

We love being part of projects that challenge the ordinary and bring something fresh to the table 💥⚡️ For SHHH Energy, we teamed up to create dynamic social assets alongside Rodrigo De Paul, blending energy, creativity, and authenticity in every piece. 🚀 ✨ From concept to execution, we helped give SHHH a bold and recognizable voice that connects with a generation that thrives on intensity, movement, and originality. 🎨🔥 Seeing ideas come to life and hit the market with real impact is what drives us 🙌 #EnergyDrink #CreativeStrategy #SocialAssets #RodrigoDePaul #BrandLaunch #SHHH #Innovation #Teamwork #CreativeAgency #Branding

🍻 + 🎶 = 🔥 Working with Brahma and Trueno was all about celebrating the powerful mix of music and beer, two universes that, when they come together, create unforgettable cultural moments. This project reminded us how exciting it is to collaborate with brands that want to go beyond campaigns, and instead build experiences that people actually live and feel. 🌎✨ A huge thank you to everyone involved in bringing this vision to life — teamwork and creativity at their best. 🚀 #Brahma #Trueno #CreativeProduction #MusicAndBrands #Culture #Teamwork #Storytelling

✨ A special one for MillerCoors From the very first brainstorm to the final cut, this project reminded us why we love what we do: creating stories that connect brands with culture in a real way. 🍻 Cheers to the Miller team for trusting us to bring this to life.