Why do some law firms get 2x better results from the same ad spend? It's not better bidding—it's strategic brand positioning. Our new article breaks down the research on how branding multiplies PPC performance. https://lnkd.in/gdMRKkdf
LaFleur Marketing
Marketing Services
Grand Rapids, Michigan 1,715 followers
Discover the power of data-driven decisions.
About us
LaFleur is your forward-thinking digital marketing partner. We create innovative, data-driven marketing strategies and assets for law firms, healthcare organizations, technology and growing businesses. We’d love to learn more about your marketing needs and how we can help you achieve your goals.
- Website
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https://lafleur.marketing/
External link for LaFleur Marketing
- Industry
- Marketing Services
- Company size
- 11-50 employees
- Headquarters
- Grand Rapids, Michigan
- Type
- Privately Held
- Founded
- 2015
- Specialties
- Law Firm Marketing, Marketing Automation, Digital Advertising, Email Marketing, Digital Marketing, Website Design, Branding, PPC, SEO, Social Media Marketing, Healthcare Marketing, B2B Marketing, B2C Marketing, Legal Marketing, Data Insights, Branding, and Strategy
Locations
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Primary
Get directions
549 Ottawa Ave NW
Suite 201
Grand Rapids, Michigan 49503, US
Employees at LaFleur Marketing
Updates
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Excited to join Connectionology® Seminars of America for a deep dive into strategic AI use in legal marketing with our CEO, Christopher LaFleur.
John Romano, Esq. Nancy Romano and our Connectionology® Team welcomes you back for another great webinar featuring Christopher LaFleur, CEO of LaFleur One Inc. in Grand Rapids, MI and our wonderful moderator, Steven M. Gursten, Esq. with Michigan Auto Law. Michiganautolaw Register today for “How to use AI more strategically – helping them avoid overpaying for “AI for Lawyers” tools and instead build smarter, compliant workflows directly in platforms like ChatGPT” on Tuesday, October 21, 2025 from 3:00pm-4:30pm ET – Eastern Time. Our speaker, Chip LaFleur is a notable leader in digital marketing, notably founding LaFleur Marketing in 2015. Specializing in services for legal, healthcare, and financial sectors, his early tech explorations evolved into a career emphasizing digital’s advantages over traditional marketing. LaFleur Marketing, headquartered in Grand Rapids, Michigan, is renowned for its data-driven, creative strategies that enhance client and community connections. In 2023, Chip expanded his impact by integrating Orchard Insights into LaFleur One, Inc., enhancing the group’s market research and digital marketing capabilities. This acquisition aims to deliver end-to-end marketing solutions, turning data into actionable insights for brand development. Chip’s influence extends to his role on Constant Contact’s Agency Advisory Board and membership in the West Michigan Tech Council, contributing to digital marketing’s evolution. An author and speaker, he shares his digital marketing expertise, especially for law firms, fostering industry growth and adaptation. Outside his professional life, Chip is a devoted family man, avid in DIY crafting, and a technology aficionado, exploring new digital tools and analytics to innovate in digital marketing. Plaintiff Attorneys, Criminal Defense Attorneys and their Paralegals may all register for free and receive a confirmation with the log in instructions. No Defense firms are permitted. To view some of our past webinars, please go to our Connectionology YouTube channel and subscribe to hear all of the latest news. You can also follow us on Facebook, Instagram and LinkedIn. Thanks to our wonderful partners at HMR, Fox-AE Stratejic Relationship and OnPoint Legal Nurse Consulting! HMR will be giving away 2 bags of delicious Costa Rica Tarrazu coffee and a coffee mug to one attendee. Good luck to all!
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PPC can buy attention. Positioning earns it. If your leads plateau, it’s a strategy issue—differentiate your offer, message, and proof before you push more spend. We break down a simple audit to rebalance brand, content, and paid. Book a consultation to review your mix. https://lnkd.in/gdMRKkdf
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Are you treating intake as a back-office function when it should be your growth engine? On next week’s Legal Marketing Radio, Kerri Coby White digs into: - Why “clicks aren’t clients” and how intake bridges the gap - Human empathy as the real differentiator in an AI-first world - SOPs that people actually use, powered by GPT + a document store Listen next week and follow for the full episode. #LegalMarketing #Intake #LawFirmGrowth #AIinLegal #EmpathyInIntake
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New episode with Jason Brower: Most “trends” distract attorneys from what actually moves the needle. We talk about choosing the right platform, focusing on people, and proving value with evidence. Subscribe for the full conversation: https://lnkd.in/drp3XduY
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Growth doesn’t start with campaigns — it starts with solving problems. In our latest blog, Christopher LaFleur shares how practical AI, applied thoughtfully, can become a true growth partner for any organization — not a gimmick, not a headline grabber, but a reliable engine for progress. 👉 Read more: https://lnkd.in/gtSsrupz
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New on Legal Marketing Radio: Jason Brower on using social media without chasing fads. We cover: - What “trends” actually signal - How to build community that compounds - Practical automations that save time without losing judgment Listen + subscribe. If you lead marketing at a PI firm, this one’s for you. https://lnkd.in/drp3XduY
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New on Legal Marketing Radio: Jason Brower on using social media without chasing fads. We cover: - What “trends” actually signal - How to build community that compounds - Practical automations that save time without losing judgment Listen + subscribe. If you lead marketing at a PI firm, this one’s for you. https://lnkd.in/drp3XduY
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💡 Growth isn’t always about more leads. Sometimes it’s about unlocking what you already know. When a TBI-focused attorney came to us, they had decades of powerful knowledge—case law, filings, medical research—but most of it was locked away in PDFs and folders. We built a content brain to change that. Now, that knowledge is dynamic, searchable, and instantly useful. Research that once took hours now takes minutes—and cases are stronger than ever. This wasn’t a marketing campaign. It was an operational breakthrough. Because when knowledge becomes accessible, growth becomes inevitable. 👉 Read the full case study: https://lnkd.in/gxyPaWqx #LegalAI #KnowledgeManagement #AIforLaw #LaFleurMarketing #GrowthStrategy #ContentBrain