Later

Want to grow on Instagram without spending all day posting? As a social media agency owner, my best tip for 2025 is simple: post smarter, not harder. I use @LaterMedia to plan my content, track results, and batch-create in one go — it saves HOURS every week. So I’m challenging YOU to take the Post Smarter Challenge. Comment LATER and I’ll DM you: ✅ My free planning template ✅ My favorite Later features ✅ My free trial link to test it for 7 days Let’s simplify social, get consistent, and finally grow smarter. #postsmarterwithlater #simplifysocial #sponsored [Paid Partnership with @LaterMedia]

This and an appreciation post for our brand & creator community with Mavely. 🩵

Propaganda we’re actively spreading: - Content creation is a lucrative career - Scheduling > manually posting - Repurposing your content will protect your sanity - Original content = platform growth - Unscripted brand/influencer collabs > overproduced ads - Influencer marketing drives measurable ROI

The best strategy? Loop your audience in. ⁠ ⁠ Coco Mocoe is a creator, marketing strategist, and podcast host with over 1.1 million TikTok followers. She's known for breaking down pop culture, digital trends, and the creator economy in a way that just makes sense.⁠ ⁠ In this episode, she shares her journey from Buzzfeed to Famous Birthdays, gives tips for standing out to brands, talks about becoming a go-to voice in your niche, and debunks myths about creator pay. She even shares what she actually made from her first influencer deal. 💰⁠ ⁠ Listen to Beyond Influence, now streaming on all major platforms. Link the comments. 👇

I get to break the internet on client calls (so to speak) - just one of the many reasons I love what I do at Later. Today marks one year, and instead of an acceptance speech ( 🥱 ), let’s talk impact: we drove $1.5B in annual GMV last year for over 1,700 brands and retailers. We're actively addressing the industry's most significant pain point: attributing creator content down to the SKU level. Nearly every introduction call starts with: “We need more content and reach, but we also need sales.” That’s where Later & Mavely step in, merging the worlds of brand and performance. No pixeling, no guesswork, just maximized reach, optimized conversions, in-basket companion insights, and social listening to uncover predictive trends and conversations our brand partners want to be a part of. None of this happens without our relentless team, proprietary tech, and data across owned, earned, and paid, plus the powerhouse of creators who make it all happen. I'm fortunate to be supported by an incredible leadership team that shares the same vision for our industry. Scott Sutton Bill Kantar Lyle Stevens Bill Stanton Evan Wray Phoebe Maclachlan Justin Withers Nicki Seaborn Ryan Bonnici Karla Partilla Kathryn P.Diana Perlov Annabelle Shea Kwame Appiah and many more!

The influencer marketing manager urge to make a deck for everything. 💻

The best way to grow on Instagram? Test more. 📲⁠ ⁠ Trial Reels are your chance to test ideas without overthinking. Want to try a new hook? A new format? A new vibe? Do it. Trial Reels are built for experimentation. ⁠ ⁠ The more you test, the more you learn what actually works for your audience.⁠ ⁠ Want more tips to grow your Instagram audience? Check out the full video 👉 https://lnkd.in/gkuF6Fay

Who said you can’t bring a tarot card reader to a brand event? But first, let’s rewind. ⏪ From putting the Social Media Week audience to the test with social media trivia hosted by Kwame Appiah (Head of Influencer Relations at Later), to connecting with some of our favorite brands, creators—and many of you—it’s been a whirlwind of inspiration in NYC. We ended the week with another unforgettable Mavely x Later “Cocktails & Creators” event, complete with custom trucker hats and tarot card readings. Because if you’re not manifesting big brand deals in style, are you even manifesting? 👀 We’re leaving NYC buzzing with energy and excitement for what’s ahead! Thank you to everyone who made our time in the city so great. ADWEEK | #SMW | #SocialMediaWeek

🚨 FINAL CALL: Only one day left to apply for the Pinterest Inclusion Fund! ✨ Don't miss this incredible opportunity for lifestyle, beauty, and fashion creators and merchants who help shape the future of our inclusive product tools. Participants receive access to: • Educational sessions • Cash • Later subscription • Exclusive Pinterest support 🌎 Applications are open in specific markets, and close tomorrow, May 15th at 9pm local time in participating markets. ➡️ Apply now: http://spr.ly/60402sAaQ

I had such a great time soaking up inspiration at ADWEEK’s Social Media Week! It’s a real privilege to have access to such sharp thinkers, creative leaders, and future-focused conversations right here in NYC. A few standout takeaways that really stuck with me: 🎬 “The creators themselves are in control of what they’re doing, and it feels authentic. And that’s what people are really responding to, as opposed to a talent being given a script and presenting.” — Amelia Dimoldenberg, host of the viral series Chicken Shop Date, on why unscripted, creator-driven content is resonating more than ever. The shift to authenticity isn’t coming… it’s here! 🎾 “You still have this need for verifiably human activity.” — Alexis Ohanian Sr., co-founder of Reddit and founder of Seven Seven Six 7️⃣7️⃣6️⃣, explained why sports and live event content will continue to thrive in the age of AI. There’s always a new match, a new moment, and a new reason to tune in. (If you know me, you know I’m always watching sports content, so this really hit!) 📈 “47% of brands surveyed reported that their influencer marketing budgets increased by at least 11% in 2025.” — Kwame Appiah, Head of Influencer at Later (and Love is Blind alum!), kicked things off with a fun, interactive session on creator culture and social trends. His big message? Influencer marketing is scaling up. Brands are doubling down on creators who bring both reach and realness, proving that trust and relatability are what really convert. 🎣 “I kinda just do what I want to do in the moment... I go where the fish are.” — Bethenny Frankel, reality TV queen and founder of Skinnygirl Cocktails, on the value of experimentation. Sometimes you’ve just gotta post the thing, try the idea, test the voice. It’s less about overthinking and more about over-trying. Throw it at the wall and see what sticks! Big thank you to Abby Berman Cohen for putting this event on my radar! I walked away with fresh ideas and a full camera roll of slides I’m definitely revisiting. #Adweek #SMW #SocialMediaWeek #SocialMedia