LATICRETE International

BIG NEWS! We’re growing. 🚀 LATICRETE Europe S.r.l. has just opened its second powder production line in Castelnuovo Rangone, Italy, doubling the plant's total production capacity —a major step in supporting our customers' growing demand, and improving our efficiency and effectiveness. LATICRETE Europe has combined local expertise with global vision, investing in innovation, sustainability, and long-term partnerships.“This milestone represents our commitment to long-term strategy: to stay close to our markets, innovate with purpose, and build a future where growth and responsibility go hand in hand.” - Patrick Millot, CEO of LATICRETE 🌍 Building on decades of growth, we’re proud to reinforce our presence in Europe and continue driving forward with integrity, customer focus, and innovation. Learn more here 👉 https://lnkd.in/gbCxraaY #LATICRETE #Growth #Innovation #TileIndustry #Sustainability

The 1 Family from LATICRETE combines waterproofing, adhesive mortar, and grout into one powerful system — cutting steps, saving time, and giving you pro-level results! Install Smarter. Just Use 1. (HYDRO BAN® 1, MULTIMAX™ 1, and SPECTRALOCK® 1) ✅ Simplify without compromise ✅ Exceed industry standards ✅ Fewer steps, less hassle ✅ Cleaner installs, happier clients Ready to install smarter, not harder? 👉 laticrete.com/justuse1 #LATICRETE #JustUse1 #Tile #Innovation #BuildersLife

We can't wait to see you in Phoenix for this year’s Tile Solutions Plus (TSP)! 🌵☀️ With recent introductions like the NXT® Pedestal System and the 1 Family of products (HYDRO BAN® 1, MULTIMAX™ 1, and SPECTRALOCK® 1), we’re helping you and your partners increase speed, efficiency, and performance while eliminating guesswork on the jobsite. 👉 Come connect with our team and discover how we can support you and your next project. 📍 Tile Solutions Plus When: Monday, Oct. 27 – Wednesday, Oct. 29, 2025 Exhibits, Tuesday, Oct 28 | 3–6 PM at Booth: #600 (Canyon Ballroom) Where: Arizona Grand Resort & Spa – Phoenix, AZ Learn more: laticrete.com/events #LATICRETE #TileSolutionsPlus #TileInstallation #Innovation

Moisture issues slowing you down? Get the inside scoop on how to save time, reduce labor, and streamline prep work on your next jobsite. Watch our latest FCICA, the Flooring Contractors Association webinar featuring LATICRETE pros Joseph Rizzo and Nicole Gay as they break down the power of VAPOR BAN™ Primer W — a water-based, all-in-one vapor barrier and primer designed to make moisture mitigation easier than ever. 💧 Learn how this innovative solution, launched in September 2025, helps contractors boost efficiency and confidence. 🎥 Watch now on YouTube → https://lnkd.in/g6e5UEpS #LATICRETE #VAPORBANPrimerW #Flooring #MoistureMitigation #FCICA #Webinar

Moisture-related flooring failures are costly — but avoiding them doesn’t have to be complicated. Join Joseph Rizzo and Nicole Gay from LATICRETE for an in-depth NWFA: National Wood Flooring Association webinar on VAPOR BAN™ Primer W, our innovative water-based, all-in-one vapor barrier and primer. What you’ll learn: ✅ How VAPOR BAN™ Primer W eliminates the need for epoxy or Part A/B mixing ✅ Best practices for use over new and existing concrete slabs ✅ How it protects wood flooring, adhesives, and more from moisture damage ✅ Why it’s the perfect partner with self-leveling underlayments for substrate prep 📅 Date: 10.23.25 ⏰ Time: 2:00 PM - 3:00 PM CDT 👉 Register here: https://lnkd.in/eSJxSztM Don’t miss this chance to learn how to make moisture mitigation faster, easier, and more reliable. #LATICRETE #Webinar #VAPORBAN #Flooring #NWFA #ConstructionInnovation

Co-sponsored by the National Tile Contractors Association (NTCA) National Tile Contractors Association and LATICRETE International, A.R.T. (Artisans Revolution in Tile) reignited the spark of imagination and creativity for everyone in the room. Each morning began with “A Moment to Arrive” led by mindfulness coach and tile professional Gianna Vallefuoco — helping every participant set intentions before diving into their art. 🧘♀️✨ In just FOUR days, 16 tile setters transformed their vision into breathtaking 100+ piece koi fish mosaics 🐟💫 We are endlessly grateful to Lee and Jane Callewaert (Dragonfly Tile & Stone Works Inc), Joshua Nordstrom (Tierra Tile), and the incredible assistant trainers (Maria Meyer, Seth Redi, Chris Resti, and Jeff Occhipinti) and volunteers who pour their hearts into A.R.T. 💙 Your dedication inspires us all. This is more than training — it’s a movement. 🎨✨ And a HUGE thank you to our sponsors who make this magic possible: #Daltile, TileTools, #GeminiSawCompany, and Inland Craft Products, Co. 🙌 #LATICRETE #NTCA #TileArt #MosaicArt #TileTraining

🚫💧 Skip the mess. Cut install time. No mortar needed. NEW! HYDRO BAN® Peel & Stick Sheet Membrane Accessories — the fast, clean solution for waterproofing wet areas like steam rooms, showers, and bathrooms. ✔️ Peel-and-stick application = no adhesive mortar required ✔️ Includes sealing tapes, nail circles, preformed corners & pipe collars ✔️ Durable waterproof & vapor-resistant protection ✔️ Fully compatible with the HYDRO BAN® Shower System ✔️ Backed by the LATICRETE® Lifetime System Warranty Discover the future of waterproofing 👉 https://lnkd.in/eM26QDNT #LATICRETE #HYDROBAN #TileInnovation #PeelandStick #Waterproofing

🚿 Simplify your shower installations with the newest addition to the LATICRETE® Shower System: HYDRO BAN® Modular Pre-Sloped Shower Pans & Curbs ✔️ Lightweight, pre-waterproofed, and tile-ready ✔️ Pans available in 7 common sizes with center & off-center drains ✔️ Ships in 4 pieces for easy dry-fitting & site customization ✔️ New flat-edge curbs in 24", 48" & 72" lengths for maximum flexibility Discover shower solutions built for flexibility 👉 https://lnkd.in/eM26QDNT #LATICRETE #HYDROBAN #ShowerPan #ShowerCurb #ShowerSystem

👷♂️ Less setup. Less waste. More performance. Meets ANSI A118.15 HET. This is why pros are switching to MULTIMAX™ 1. ✔️ Ready-to-use, no mixing, no mess. ✔️ Use as thinset or large & heavy tile (LHT) mortar ✔️ High bond strength with non-sag, non-slump reliability ✔️ Good for use with large-format tiles and over waterproofing. Just use the Activator pack that comes with each pail. Want to make the switch? Learn more 👉 https://bit.ly/MULTIMAX-1 #LATICRETE #Innovation #MULTIMAX1 #Tile #AdhesiveMortar

HYDRO BAN® 1 is here and ready to save you time on the job with our single-coat, trowel-applied formula. 💡 Why it’s a game-changer: ✔ Single-coat, trowel-applied formula. ✔ Waterproofing + crack isolation in one step. ✔ Self-gauging application. Built-in thickness guide means no guesswork. ✔ Color-changing cure indicator. Flood test in as little as 2 hours after curing (and in just 10-15 minutes when you use HYDRO BAN Instant Cure)! 🚨 LIMITED-TIME OFFER* 🚨 The first 2,000 units of HYDRO BAN 1 (in 3.5 & 5 gal only) come with a FREE HYDRO BAN Instant Cure pack — so you can flood test in as little as 10-15 MINUTES after application! Get yours while supplies last. Want to learn more? Visit https://lnkd.in/g4SdJDER to get started. #LATICRETE #HYDROBAN1 #Waterproofing #TileInstallation #NewProducts