We moved! Our web home is now Liftoff.ai AI powers everything we do, from Cortex to the custom tools our teams build and use every day. Our new domain name better reflects who we’ve always been: an AI-powered company helping mobile businesses scale faster and smarter. Same mission. New address. Learn more about it here: https://lnkd.in/g3ketjhf
Liftoff Mobile
Advertising Services
Redwood City, CA 22,511 followers
Grow your mobile business
About us
Liftoff helps mobile businesses maximize their revenue. It provides machine learning-powered marketing, monetization, and creative solutions that create better ad experiences and connect people with the products they love.
- Website
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http://www.liftoff.ai
External link for Liftoff Mobile
- Industry
- Advertising Services
- Company size
- 501-1,000 employees
- Headquarters
- Redwood City, CA
- Type
- Privately Held
- Specialties
- Mobile advertising, App advertising, Mobile marketing, App marketing, Mobile User Acquisition, App user acquisition, Mobile CPA Marketing, and Mobile retargeting
Locations
Employees at Liftoff Mobile
Updates
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High-quality supply doesn’t happen by chance. It comes from direct integrations, strict vetting, independent verification, and continuous monitoring. ✅ 99% OM SDK coverage for viewability measurement ✅ DoubleVerify & The Media Trust protection ✅ TCF 2.2 & MRC-compliant 📘 Learn more about how VX connects brands with high-quality supply: https://bit.ly/48x5NHg
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This month’s #MobileHeroes by Liftoff newsletter zeroes in on what drives engagement, from feature innovation to smarter media strategies. 👉🏼 How top apps like Duolingo, BeReal, Tinder, DraftKings, and Crypto.com build stickier, smarter experiences. All with insights from AppRefinery’s Kalle Heikkinen on Deconstructor of Fun. 👉🏼 Catherine Beattie (Director of Programmatic, WeatherBug) on forecasting for success, avoiding common misconceptions, and building stronger partnerships 👉🏼 5 actionable plays to boost UA and spike engagement during the NFL season, from game-day momentum to sustained retention 👉🏼 What’s next for mobile growth in 2025 and proven creative strategies to improve performance and ROAS, from our latest webinar and blog ⬇️ Read now and subscribe to get it in your inbox each month
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What an incredible few days at the Liftoff Catalyst! ⛵️ We brought together clients and partners from across verticals to connect, exchange ideas, and chart what’s next in a rapidly evolving landscape. The conversations were open, the energy was contagious, and the sense of shared purpose was clear. Innovation doesn’t happen in isolation; it happens when curious minds come together to learn, challenge, and build. A heartfelt thank you to everyone who joined us, contributed to the dialogue, and helped make this year’s summit such a meaningful experience. We’re walking away inspired and ready for what’s next.
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Consumer apps levelled up so much in 2025 that the best are rewriting the playbook. Our blog highlights the consumer app winners of the 2025 Mobile AppDev Awards and the lessons teams can apply right now. Learn from… 🏆 Best Feature Innovation - DraftKings Inc. 👍 Best Use of Engagement Features - Trip.com 🗣️ Excellence in Social Features - Snap Inc. 🤖 Excellence in AI-Powered Features - Pinterest From AI assistants to richer social experiences, see what’s working: https://bit.ly/3ILSGaB
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2025 has been incredible for mobile games, and developers can learn a lot from this year's standout performers. In our latest blog, we look into the strategies of the 2025 Mobile AppDev Awards winners: 🤝 Best Collaboration Event: Diablo Immortal x World of Warcraft 💬 Best Social Event: League of Legends: Wild Rift – Arcane: Battle of Twin Cities 📱 Best Minigame: Merge Mansion – Secret Supply 👋 Best Newcomer: Pokémon TCG Pocket 📈 Biggest Evolver: Brawl Stars See how you can apply their insights to your own mobile game development efforts: https://bit.ly/4nu1Zva
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This month in our #WomenInMobile series, we spoke with Catherine Beattie, Head of Programmatic Revenue at WeatherBug. 🌦️ She shared how WeatherBug drives 80% of its revenue through programmatic, why active management (not “set it and forget it”) is key, and why mentoring is essential for women in tech. Learn from Catherine by reading the full interview on Business of Apps: https://bit.ly/4gr66Fr
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Vungle Exchange is now integrated with LiveRamp! The collaboration enables buyers to reach high-value mobile audiences with enhanced addressability via RampIDs. It’s also great news for publishers, who can now unlock premium brand demand and drive stronger monetization by passing RampIDs to Liftoff. Learn more: https://bit.ly/4n0IcD9
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