LineLeap reposted this
The future of nightlife is where brands, venues, and consumers have the ability to meet seamlessly and LineLeap is making that connection possible. When we team up with companies like The Molson Coors Beverage Company and their iconic portfolio of brands, it’s not just about digital ads and promotion. It’s about creating premium experiences that meet 21+ Gen Z and Millennials at the places, venues, and moments that matter most. As Nels Larsen, VP of National Accounts at Molson Coors, put it in their most recent "Behind the Brew" blog: “We’re also thinking outside the box to meet 21+ Gen Z where they are in authentic ways, and using technology as a way in. LineLeap is an app that allows users to pay to skip long lines and order drinks ahead of time. I’ve seen people in Nashville skip lines of hundreds of people to get a prime spot at an event. We recently partnered with them where first time users of the app can take advantage of special promotions and offers with brands like Coors Banquet or Happy Thursday.” That’s LineLeap’s strength: to build new pathways for brands to engage the next generation of consumers in ways that spark loyalty and keep them coming back. Nels added: “We see LineLeap as a critically important path to reaching our 21–35 year old consumer, and are looking forward to expanding our influence together in 2026.” We couldn’t agree more. This is just the beginning of how LineLeap is redefining how brands activate with next-up consumers in the nightlife space, and we’re excited for what’s ahead. Read Molson Coors’ “Behind the Brew” here: https://bit.ly/4nnr4r1