Linqia

🚨 New episode alert! 🚨 Is marketing losing its creative spark? Or are we just measuring the wrong things? 🤔 This week on Creator Economy Live, Keith Bendes and Brendan Gahan sit down with Tom Goodwin, author of Digital Darwinism and co-founder of All We Have Is Now, to unpack the ever-evolving tension between creativity and performance in modern marketing. 🎨 Why marketers lost sight of creativity (and how to get it back) 🤖 How technology and creator culture are reshaping the industry 💡 What brands need to do to stand out in an AI-driven, content-saturated world 🎧 Listen to the full episode: https://lnkd.in/gq22a7-K #creatoreconomy #influencermarketing #socialmedia

📊 Data Alert! 🚨 Our 2026 State of Influencer Marketing Report just dropped, and we’re diving right into everyone’s favorite topic: 💸 money! Turns out, influencer marketing budgets aren’t just growing… they’re glowing up. ✨ 💥 62% of marketers increased their influencer budgets this year 💰 1 in 3 are now spending over $5M annually 📉 And only 10% are still testing the waters under $100K With millions on the line (literally), influencer marketing has officially graduated from “test and learn” to “core investment.” 🔗 Download the full report for more: https://lnkd.in/gFMrYeUm #creatoreconomy #influencermarketing #socialmedia

T-minus 2 days for #YMSNYC2025! 🗽 Join Finola Austin and Kelsey Blodget of DoorDash to hear all things #creatoreconomy! There will be real-world examples, discussions on the right trends to activate for your brand, and how to keep up with the pace of culture. #YMS #GenZmarketing #GenAlphaMarketing #influencermarketing

🎉 We’re so pumped for #Brandweek2025! Catch Keith Bendes and Denise Vitola on stage spilling their secrets on how they scaled influencer programs at billion-dollar brands. 💰🔥 With experience leading social and creator strategies at Unilever and Bayer, these two know what it takes to build influence that actually moves the needle. 👏 📅 Tuesday, Nov 4 @ 11AM 🗣️ Bring your questions. Bring your energy. (And maybe a coffee or two ☕) We’ve got lots more fun announcements coming soon, but for now, the Linqia team can’t wait to see you in Atlanta! 💫 Nader Alizadeh Eric Warddrip Liz Griffin ADWEEK

How do brands keep up with what’s trending without getting stuck in approvals, red tape, or copyright limitations? Jennifer Brown (Head of Influencer Marketing SHEIN) joins Keith Bendes and Brendan Gahan to talk about how their team stays scrappy, agile, and always on-trend. We dig into: ⚡ How brands can move fast when a trend or cultural moment hits 👗 The clever ways SHEIN references pop culture (like Love Island) without using the show’s IP 🧠 What it takes to run a global brand that operates with startup speed 🔥 How internal “think tanks” and fast-moving teams turn moments into viral social content It’s a fascinating look at how one of the world’s largest brands manages to stay culturally relevant in real time. Catch the full episode: https://lnkd.in/g_GQGtku #CreatorEconomy #InfluencerMarketing #SocialMedia #BrandStrategy Creator Economy Live

How do you build a brand presence on social media in the age of the creator economy? Retail giant Albertsons partnered with us to find out and together, we put creators at the heart of the strategy for Signature SELECT, O Organics, and Overjoyed, transforming how these private-label brands connect with younger audiences online. In less than 2 years, we: ✅ Partnered with 75+ creators across nano to mega tiers ✅ Launched 15 high-impact campaigns and giveaways ✅ Grew Instagram audiences by 18K+ ✅ Drove engagement rates as high as 30% By turning everyday grocery moments into vibrant, community-driven storytelling, these brands are proving what’s possible when you build with creators. This is what it looks like to build a brand in the age of the creator economy. 🚀 #CreatorEconomy #InfluencerMarketing #SocialMediaStrategy #Albertsons

Lexie Barnhorn is proving that influencer marketing is just as essential in the world of AI as it is for lifestyle brands. 🤖✨ ⭐ Coming from leading creator programs at Curology and Notion, Lexie knows that creators help people fall in love with products, no matter how technical and complex they are. Now Head of Influencer at Anthropic, she is helping audiences build trust and understanding around AI tools like Claude. In our Culture Creators conversation, Lexie sat down with Keith Bendes to discuss: 🔥 How creators can humanize even the most complex tech 💡 Why authenticity beats over-engineering every time 📈 The three-tiered “creator triangle” driving scalable results 🧠 Why learning AI isn’t optional for the next generation of marketers 👇 Link to the full conversation in the comments #creatoreconomy #influencermarketing #culturecreators #claude #anthropic

🚨 It’s here! Linqia’s 2026 State of Influencer Marketing Report is officially live. Each year, we survey 200+ enterprise marketers to uncover how they’re planning, executing, and measuring influencer marketing. This year’s findings reveal major shifts shaping the year ahead. Key Findings from the 2026 Report included: 🎥 Creator content is everywhere: 100% of marketers are repurposing creator content beyond the feed, and 81% say it outperforms brand-created assets. 💸 Budgets are rising: 62% of marketers are increasing influencer budgets, and 1 in 3 now spend over $5M annually. 🤖 AI cements its role: 74% use AI to brainstorm, write briefs, and streamline execution. 89% say they don’t plan to work with virtual influencers. 📏 ROI remains the challenge: Proving performance and tying content to business outcomes continue to top the list. 🎨 Creative strategy is key: Nearly half now work with specialist influencer agencies — creative strategy and measurement are top factors in partner selection. 📊 Download the full report for all the data and insights: https://lnkd.in/g56bx-jF #creatoreconomy #influencermarketing #socialmedia

🤖💥 Are AI Influencers losing their sparkle? AI influencers might have dominated headlines in 2024, but in 2025, the buzz is cooling fast. Brand partnerships with AI creators have dropped significantly this year as marketers rethink how (and if) synthetic personalities fit into their storytelling mix. Why? Two big reasons: 1️⃣ Backlash — Consumers are calling out brands for “AI slop” and inauthentic replacements for real people. 2️⃣ Performance — AI content just isn’t engaging audiences like human creators can. As Linqia’s own Keith Bendes put it: “Every brand wants authenticity and that’s the opposite of authenticity.” Still, marketers aren’t abandoning AI altogether. Many are shifting focus from fully AI-generated influencers to tools that enhance creator content, not replace it. As AI tech evolves (hello, Sora 2 👋), we’ll likely see a new phase where AI quietly powers campaigns behind the scenes, not in the spotlight. But the main takeaway?💡 Human creators aren’t going anywhere. #InfluencerMarketing #CreatorEconomy #AI #MarketingTrends

Join us at #YMSNYC2025! Finola Austin and Kelsey Blodget of DoorDash are talking all things creator: 🏃♀️➡️ How brands can keep up the pace of culture 📘 Real-world examples and playbooks on connecting with Gen Z and Gen Alpha 👀 Spotting the right trends to activate #YMS #GenZmarketing #GenAlphaMarketing #creatoreconomy