Lippman Connects

The Exhibitor Experience Is Broken. Here's What Large Shows Can Do. For years, exhibitors have been asking for reforms from show organizers. Few have responded fully and robustly to provide a seamless and cost-efficient experience. What are we waiting for? On November 6 in Chicago, Large Show Roundtable will feature "Look Behind the Drape of the Official Service Contractor". This engaging discussion with Chuck Grouzard, EVP of Business Development at GES - Global Experience Specialists, will walk you through the concrete steps you can take to reinvent the show experience for your customers. Only six seats are still available. Learn more and register today at https://lnkd.in/d_ZuAv4. Chuck has prepared a frank reveal customized for executives and managers at shows with 125,000-plus nsf. Even as a professional at a large complex show, you will be surprised as you learn to think like a contractor from move-in through move-out. Key takeaways include: > Hear recommendations on what you, the facility and the contractor can do to make your customers feel they just won the lottery. > Gain a better understanding of key costs that impact your contractor. > Discover which product and service costs are rising fastest for organizers and exhibitors.

7 of Your Assumptions Are Flat Out Wrong. It takes just 20 minutes to discover that the difference between what you know and what you think you know profoundly affects your sales and your event … from the always provocative Nick Borelli, Marketing Director, Zenus, Inc., at Exhibit Sales Roundtable, September 25, in Arlington, VA. https://lnkd.in/esi9jyy This rapid-fire learning game uses a series of provocative multiple-choice questions to uncover how often our assumptions about booth design, sponsorship value, and attendee behavior miss the mark. As each answer is revealed, Nick will back it up with real-world case study data that challenges conventional sales wisdom. Get ready to rethink what you think you know and walk away with insights that give you a competitive edge. Only six seats are still available to executives and professionals responsible for exhibit and sponsorship sales.

THERE IS STILL TIME TO MAKE DIFFERENCE IN 2025 SALES The September 25 Exhibit Sales Roundtable features a superstar lineup of experts: > Sponsorship Masterclass — Rich Scarfo, President, HLTH Inc. and Dan Cole, Senior Director, AVIXA, lead an interactive exercise that will elevate every participant’s sponsorship sales acumen. > Actionable AI You Can Use —Two AI sales mavens show you all you can accomplish with effective ChatGPT prompts. Hear from EVOLIO Marketing’s Joe Federbush and Backtrack - AI’s Hunter McKinley. > What Attendees Want: Helping Exhibitors Succeed — Recent Freeman research from Kimberly Hardcastle, Chief Strategist, Freeman Company. > Gut or Ground Truth — Seven questions that proves the difference between what you know and what you think you know profoundly affects your sales and your event … from the always provocative Nick Borelli, Marketing Director, Zenus, Inc.. > Increasing Exhibitor Retention w/ Data — Rachel (Thomas) Neimeier, CEM, Regional VP, Map Your Show. All of this expert guidance is integrated with peer interaction that's facilitated by me to always be fast-paced and on point. If you’re ever going to attend ESR, this is the one. Learn more and register at https://lnkd.in/esi9jyy.

THERE'S STILL TIME TO MAKE A DIFFERENCE IN 2025 The July 2025 post-ESR survey confirms it once again. Exhibit Sales Roundtable is the renewable resource for sales insights. The final ESR of the year is September 24 in Arlington, VA. Learn more at https://lnkd.in/esi9jyy

ROCK YOUR SALES WITH ACTIONABLE INSIGHTS Fine tuning your pitch to the expectations of exhibitors and sponsors will always be fundamental to closing more sales. New research proves those expectations have changed — and are still evolving. Get a power briefing when mdg President Kimberly Hardcastle unveils key findings on what today’s customers value most at Exhibit Sales Roundtable, June 26, Chicago, IL., https://lnkd.in/esi9jyy. Here's some of what you will take away: > Translate the data into insights that can be used to sell smarter. > Walk away with a clear understanding of what’s driving exhibitor decisions in today’s market. > Tailor your sales approach to meet customers' changing needs. Please share this information with your colleagues and associates. June 26 is the Midwest’s only ESR this year.

FORTIFY YOUR INNER CIRCLE It takes just a few hours on June 26 in Chicago to power up for the difficult selling environment coming your way. At Exhibit Sales Roundtable you'll develop relationships and collect tactics from 30 executives, managers, professionals, and experts, including (as of June 13): > Dianna C., Manager of Event Sales, American Clean Power Association (ACP) > Fabio Cesar Jr , Sales Consultant, National Restaurant Association Show > Amy Claver, Assistant Director, Corporate Relations, Radiological Society of North America (RSNA) - > Jim Collins, Director, Sales, Informa Connect > Anamaria Crosby, International Sales Manager, RX Global > Warwick Davies, President and Founder, The Event Mechanic! > AnneMarie Drufke, Director of Events, Landscape Illinois > Eva Fujino, Exhibits Manager, American Academy of Pediatrics > Mikel R Gabrielson, Exhibit Sales Manager, Conventions, National Safety Council > Ashley Galindo, Research Associate, Biz Development, American Association of Pharmaceutical Scientists (AAPS) | @aapscomms > Catherine Garvey, Sales Executive, Key Accounts, RX USA > Diane Gross, Senior Manager, Sales Media & Exhibits/Sponsorships, AMPP: Association for Materials Protection and Performance > Sonny Hines, Business Development Manager, ASNT (The American Society for Nondestructive Testing) > Dana Jasat, CEM, Director, Global Sales, IAAPA Expo > Tiffany Krevics, CEM, Exhibits and Sponsorships Sales Specialist, AMPP: Association for Materials Protection and Performance > Michael Leahy, Vice President of Sales, Informa Connect > Matthew Philp, Vice President, Sales Effectiveness, RX USA > Mike Puntini, Sales Manager, Exhibition Sales, Radiological Society of North America (RSNA) > Ken Schott, Senior Manager, Exhibits & Sponsorship, American Academy of Orthopaedic Surgeons (AAOS) > Todd Sheahan, Vice President, Portfolio Sales, RX USA > Alex Skeete, Business Development Manager, ASIAN AMERICAN HOTEL OWNERS ASSOCIATION > Jessica Vacha, Exhibits Coordinator, Conventions & Meetings, American College of Surgeons

People wonder how did I get a busy executive like Gary Shapiro to keynote #ECEF2025 and sign copies of his new book "Pivot Or Die"? Well, you can see here I made him an offer he couldn't refuse. If you missed ECEF and want to read what industry leaders are reading this week, visit PivotOrDie.tech.

Thanks to all for joining us at #ECEF2025 the biggest ever with 270 verified exhibition and convention executives. See you next year!

"Actionable Insights on What Exhibitors Want – Fresh from Freeman’s Latest Trends Report" Fine tuning your pitch to the expectations of exhibitors and sponsors will always be fundamental to closing more sales. But the latest Freeman Trends Report proves those expectations have changed — and are still evolving. Get a power briefing when mdg President Kimberly Hardcastle unveils key findings on what today’s customers value most at Exhibit Sales Roundtable, June 26, Chicago, IL., https://lnkd.in/esi9jyy. As the leader of the exhibition industry's Number One marketing agency, Kimberly is uniquely qualified to discuss everything from changing ROI expectations and budget shifts to evolving goals and marketing strategies. Here's some of what you will achieve in this interactive session: > Translate the data into insights that can be used to sell smarter. > Walk away with a clear understanding of what’s driving exhibitor decisions in today’s market. > Tailor your sales approach to meet customers' changing needs. Please share this information with your colleagues and associates. June 26 is the Midwest’s only ESR this year.