Liquid I.V.

The Big Game was our spark. Storytelling is the engine. 🚽 Liquid I.V.’s Big Game debut campaign doesn’t end at the ad. It starts with it. More to come. #SuperBowl, #ads, #Hydration

We didn’t just release another trailer for the Big Game. We dropped a zig in a sea of zags. Strap in. Liquid I.V. is about to change the game. 💧🏈 #SuperBowl #ad #hydration

Excited to share we're looking for a Senior Manager, Retention at Liquid I.V.! Incredible brand, even better people. Fast-paced, collaborative, and genuinely fun. If you're looking to grow your career while helping build something bigger, come join us! More details here: https://lnkd.in/g6JyJzfk

We’re Not Just Heading to the Big Game. We’re Leveling Up the Category. 🚀🏈 Every brand wants a Big Game moment. But at Liquid I.V., we’re using this opportunity to accelerate something much bigger: a new chapter for hydration. This is a pivotal moment for us. Not just to show up, but to show what’s possible when a brand leans into culture, creativity, and long‑term brand building. We’re taking a fresh, Hollywood-inspired approach to the Big Game, but the strategy behind it is simple: ➡️ Build brand value. ➡️ Build cultural relevance. ➡️ Build momentum that lasts far beyond February. Our launch with EJAE is just one signal of where we’re going. Tapping into a voice with global reach and cross‑generational resonance helps us bridge the worlds of music, film, and hydration in a way that feels both unexpected and true to who we are as a brand. And that bathroom “Tiny Vanity Concert”? It’s a reminder that hydration isn’t just functional. It’s emotional. It’s ritual. It’s that quick moment you take to get grounded and get moving again. Those everyday behaviors are where the future of the category lives, and we’re putting them at the center of our storytelling. Check out the exclusive launch in PEOPLE Magazine | PEOPLE.com: https://lnkd.in/gPhcBTZC The Super Bowl is the stage. But the bigger play is defining how hydration brands show up in culture with creativity, intention, and an eye on the long game. One chapter down. Many more on the way. We're building something iconic. ⚡️💧

We’re honored to be named one of Fast Company’s Brands That Matter! 🎉 Our mission at Liquid I.V. has always been bigger than hydration. It’s about empowering people everywhere to live better, feel better, and do better. This recognition is a testament to the incredible work of our team and the unwavering support of our community. Thank you to Fast Company and Jeff Beer for highlighting brands that make a real impact. And thank you to our customers, partners, and employees who inspire us every day to keep innovating and giving back. Here’s to continuing to make a difference, one sip at a time. 💧

We’re taking hydration to the biggest stage in sports. This February, we'll make our Big Game debut with a commercial you won’t want to miss. Because your dehydration is trying to get your attention, and we're just bold enough to respond. Stay tuned. Big things are coming.

Performance. Visibility. Progress. Liquid I.V. showed up at the Formula 1 Las Vegas Grand Prix with intention from our first-ever Sphere Entertainment Co. integration to our presence trackside as the Official Functional Hydration Partner. But this wasn’t just about being seen. It was about standing for something. We partnered with Ayan Broomfield and her Aces to help bring more diversity to motorsport because representation isn’t a side story, it’s part of the main event. Check out the story in Sports Illustrated where Ayon talks about bringing her Aces to new spaces. https://lnkd.in/g9bgbH7P Formula 1 is evolving. So are we.

Hydration is evolving, and we’re leading the charge.   We know dehydration starts before thirst sets in. That’s why our science-backed formulas, powered by LIV HYDRASCIENCE™, are designed to deliver hydration that works smarter and faster than water alone. Now, we’re taking our commitment to science even further.    Meet the Liquid I.V. Scientific Advisory Board - a powerhouse team of experts across hydration, nutrition, and wellness. Together, we’re shaping the future of hydration science and education. ✅ Dana Ryan PhD, MBA, MA (Chair of Board) ✅ Stuart Phillips, PhD, FACSM, FCAHS ✅ Marie Spano, MS, RD, CSCS, CSSD ✅ Stavros Kavouras, PhD, FNAK, FACSM, FECSS ✅ Connor Spencer, MS ✅ Adrian Chavez, PhD ✅ Rick Bloomer, PhD   Their insights will elevate everything we do, reinforcing our mission to blend cutting-edge science with real-world impact.    Stay tuned as we unlock new, innovative ways to hydrate people everywhere.  https://lnkd.in/g88p-Fq6

We’re #hiring a new Packaging Planner in El Segundo, California. Apply today or share this post with your network.

💧 Water isn’t just a resource, it’s foundational to everything we do. We know purpose can’t live on the sidelines. It has to be built into the business - it's how we grow, how we partner, and how we lead. It's why Liquid I.V. created the Impact360 Blueprint™, a scalable, open-source framework designed to help brands, just like yours, turn values into velocity. It’s not about charity. It’s about systems change. Because without clean water, there’s no Liquid I.V. And without clean water, there’s no life. Thank you Forbes for sharing our story and inviting more companies to make impact part of their core business. For more information about Impact360 Blueprint, read more here: https://lnkd.in/gPc6g2ug