Little Sleepies

Making the early days with baby a little easier 🌙 Those first days home with a newborn are a blur: sweet, exhausting, and everything in between. That’s why we designed the Newborn Capsule with moms like Danielle Zaslavskaya in mind. As a mama of two, she knows how comfort and simplicity matter most in those first weeks. Here are a few reasons she loves the Capsule, with quotes from her recent Babylist feature: ☁️ Designed by moms, for moms. Comfort and flexibility were at the top of Danielle’s list — and this Capsule delivered both. “I remember the first time I felt the fabric and was like, ‘Okay, this is different,’” she said. “It’s buttery-soft and feels amazing on the skin, perfect for sensitive newborns.” ☁️ Ease for every day. Buttery soft fabrics and mix-and-match styles bring comfort (and a little calm) to the newborn stage. “They feel elevated without trying too hard. The fit is flattering, the colors are beautiful and I love that they make me and the kids feel cute and coordinated.” ☁️ Durability made to last. With all the night feedings to endless laundry cycles, Danielle prioritizes high-quality fabrics built to last for her kids’ pajamas. “The quality has been amazing. I’ve tried other pajamas that lost their softness or faded quickly, and these still feel brand new. Little Sleepies uses their signature Lunaluxe bamboo fabric, and it’s held up so well through countless washes.” Read more here: https://lnkd.in/g5yCq2HR

We just wrapped our Holiday Collection launch, and it was our biggest and best collection yet — and the season is just getting started. 🎄🎁 Here’s a peek at what we did differently this year: 🎁 Extended our traditional sneak peek to a 7-Day Countdown of print reveals where our VIPs chose the first print sneak (10K+ VIPs cast a vote!) and enjoyed exclusive giveaways throughout. This drove active community engagement and got our VIPs involved in the process. 🎁 Crafted the collection specifically to represent family traditions throughout the season. We know the importance of traditions across different families, so this collection was intentionally designed to honor those meaningful moments — from baking cookies and writing letters to Santa to picking out the tree. 🎁 Brought back two prints based on direct community feedback from a survey we conducted in November 2024. Twinkling Trees topped the charts with 10K votes from our VIPs for its return. 🎁 Launched our first-ever “Baby’s First Christmas” collection to celebrate this milestone and build on the success of our Newborn Capsule launch last month. From Santa bibs to a First Christmas Blanket made for those overhead photo moments, these picture-perfect pieces pair beautifully with the rest of the family’s Little Sleepies — while giving the tiniest ones something extra special. 🎁 Gave our Hanukkah collection its own dedicated drop for the second year instead of bundling it with other holiday releases. This strategic timing ensures it gets proper attention without being overshadowed. This year’s Holiday Collection was our best yet because we put learnings into action and leaned into community feedback at every stage. From design decisions to launch strategy, our community helped shape the outcome — and we’re so proud of how it all came together. ❤️ Shop the Holiday Collection here: https://lnkd.in/eYx-8py7

Last month, we hosted our Teacher Classroom Wishlist campaign, and we were blown away by the heartfelt video entries from hundreds of incredible educators. Please join us in celebrating ⁠the winners! 💛 ⁠ A little bit about the initiative: We're gifting ten incredible teachers up to $1,000 in wishlist items, and our grand prize winner, Tracy Alejandro, will enjoy a pajama pizza party with her students — complete with matching Little Sleepies PJs. 🍎✏️ Thank you to all the amazing educators who go above and beyond every day! #SupportTeachers #TeacherAppreciation #LittleSleepiesGivesBack

We were thrilled to host our first celebrity event celebrating the launch of our Newborn Capsule! 🍼💛 From flower crowns to custom embroidery stations, it was truly a magical day full of community, product education, and joy.⁠ Seeing our collection come to life in such a meaningful setting reflected the heart behind this capsule — a thoughtful collection of products designed to support families through their littles' earliest moments. ⁠ A huge thank you to everyone who joined us to celebrate this special milestone — seeing our community and some of our favorite celebs come together to feel (quite literally!) the magic of our brand made the launch even more unforgettable. Take a peek at some sweet moments from the event! #LittleSleepies #ExperientialMarketing #CommunityBuilding

This September, we're hitting the road (and the treadmill, and the bike!) for the Million Mile Challenge with Alex's Lemonade Stand Foundation 💪🍋 To date, Little Sleepies has raised over $1 million for ALSF, supporting families experiencing childhood cancer and funding critical pediatric cancer research. Beyond fundraising, we’ve proudly raised awareness through our Lemonade Days initiative (read all about it here: https://lnkd.in/gh-SeYzy ) and by gifting our cozy PJs to childhood cancer heroes and their families. Here’s how we’re getting involved this month: 👟 Our team has a dedicated Little Sleepies page on the ALSF site where we'll be logging miles walked, run, or cycled — and donate along the way. 🎵 To keep the momentum going, we’re building a collaborative Spotify playlist to motivate each other mile after mile. Join us in making every mile count! Register now: https://lnkd.in/g9a3ghak #LittleSleepies #LittleSleepiesCommunity #MillionMileChallenge #AlexsLemonadeStandFoundation

We’re beyond excited to share our newest milestone: the launch of our Newborn Capsule! 🍼💛 Over two years in the making, this Capsule was built with intention and informed by our community every step of the way. From the brand new 6–9M size (one of our most-requested additions!) to lap shoulders on our Crescent Zippies (another top ask from parents), to thoughtful, mix-and-match prints inspired by those first magical months — every detail was designed to support families during life’s earliest days. We’re honored to see our Newborn Capsule featured in The Everygirl Media Group and even more so to see our community & their littles loving it already. ✨ Read all about the Newborn Capsule here: https://lnkd.in/eEd6Tc5Y #LittleSleepies #BrandMilestone #LittleSleepiesCommunity

We’re thrilled to share that our Back to School Collection was highlighted in Us Weekly! This collection was truly a team effort — a cross-functional collaboration between our design, product, marketing, and operations teams to create styles that are as comfy as they are fun. Made from the buttery-soft bamboo you know and love, these playful pieces are designed to help every little learner feel confident and ready to rock the school year. A big thank you to our amazing community for making moments like this possible — and to Us Weekly for the love! Check out the full feature here: https://lnkd.in/g9HmYfic

Teachers shouldn’t have to dip into their own pockets to create a magical classroom — and yet, so many do. That’s why we launched our Clear the Classroom Wishlist campaign. 💛📚 We asked our community to nominate teachers who go above and beyond, and we are so inspired by the heartfelt stories they've shared so far. We’re helping fulfill wishlists for some truly deserving educators, so they can start the school year feeling supported and appreciated. At Little Sleepies, community is at the heart of what we do. And what better way to support our community than by showing some extra love for the educators who make it all happen for our kiddos? Know a teacher who deserves a little extra love this school-year? We'd love to help! Nominate them here: https://lnkd.in/ezdyWEMt #LittleSleepies #ClearTheWishlist #TeacherAppreciation #BackToSchool

The results are in: We're so excited to be featured in Babylist’s Best Baby Products of 2025! 🎉💛☁️ From those first late-night snuggles to your kiddo's first-ever Two Piece PJ Set (we know the feeling all too well!), we're honored to be part of your family's everyday moments. Huge thank you to Babylist — and all the parents, caregivers, and little ones who've made us part of your cozy routines. 💫 Check out the full feature here: https://lnkd.in/g77BNi59

Our first-ever shoppable lookbook is live: a project that celebrates our brand's heart while making Back to School shopping a little more delightful. 📚 The team’s vision was to capture the unique personality of every kind of kid — the playground adventurers, the budding artists, the free spirits — and make it easier for families to shop school-ready styles they’ll love. It was a true cross-functional effort, with design, photography, copy, ecommerce, and marketing coming together to create a digital experience that’s both joyful and functional. Like the excitement of flipping through a catalog, but built for how families actually shop today. Check it out, and let us know what you think. We can’t wait to keep creating new ways to connect with our community and make shopping feel special. ✨ https://lnkd.in/ePUDfEnA #LittleSleepies #BackToSchool #DigitalStorytelling #Ecommerce #BrandExperience