LIVEKINDLY Collective

🇸🇪 Whoop! Oumph! Be*f Style Strips are now available at ICA Gruppen! Juicy, meaty, and totally delicious: the new go-to for a Friday Tagliata, Sunday Boeuf Bourguignon, or Tuesday Stroganoff. “At Oumph! we believe that change can only happen if it tastes really good. When we developed Oumph! Be*f Style Strips, we had one key thing in mind: would we love to have this product in our favorite dishes, all week long? We kept tweaking until the answer was a proud and loud YES." Using our Be*f Style Strips (or another product for that matter) aligns perfectly with the newly released EAT-Lancet 2025 Commission report, which just called for a transformation in how we eat. The updated Planetary Health Diet highlights that a more plant-based, flexitarian diet is essential for both people and the planet. For Oumph! taking sustainable, innovative protein mainstream through food that’s delicious, accessible, and easy to cook is a no-brainer. "We’re not here to point fingers. We’re here to rock your taste buds and with our new Be*f Style Strips, you might not even miss that 15 g (of protein)." 😉 Read more about the new product here: https://lnkd.in/dR8FEZCG

🇩🇪 Have you heard? LIKE is rocking it in Germany! 🚀 LIKE Outperforms the Meat Alternatives Market In a challenging market, LIKE continues to grow. While the overall meat alternatives market declined by 1%, LIKE achieved +5% growth and has held the #2 position for over five years. 💪🏽 The new High Protein range is driving momentum. Like ProteinBites Mediterran entered the Top 10 of most popular chunks within six months. LIKE also leads the chunks segment with a 57% market share, growing +18% versus a 3% category increase. 🤩 Following our successful rebranding from LikeMeat to LIKE, brand awareness has reached its highest level to date. Together with Fortuna Düsseldorf, D.LIVE GmbH & Co. KG, and Aramark, LIKE also launched the largest vegan stadium food concept at MERKUR SPIEL-ARENA, recognized by PETA among the Top 5 most vegan-friendly stadiums in 2025. Way to go LIKE team, we are very proud!👏💚

A call to innovate? The new EAT-Lancet 2025 Commission has updated the Planetary Health Diet and the message is clear: transforming how we eat is essential for both people and the planet. The recommended diet is largely plant-based and flexitarian: rich in whole grains, legumes, fruits, vegetables, and nuts, while reducing red meat and other animal products. “You could call this a flexitarian diet… rich in plant-based foods, but also contains some animal products.” said Line Gordon, Stockholm Resilience Centre If adopted worldwide, this would mean: Legume production up 190% Vegetable production up 42–48% Animal (meat) production ↓ 22–27% It supports what we stand for since day one: taking sustainable, innovative protein mainstream in the form of food that is delicious and easy to cook, and align with global health and climate goals. We are excited to keep building a food system that’s good for people and the planet, supplying readily accessible, tasty, plant-based protein worldwide. Read more here: https://lnkd.in/dDCgFSTJ

🇫🇮 Hei Suomi! Oumph! is back. Nordic icon of plant-based, our Oumph!, returns to the Finnish market following strong consumer demand for its bold plant-based flavors. Three beloved products are hitting Kesko - K-Group stores nationwide: Pulled BBQ Chunks, Herbs & Garlic Chunks and the award-winning Mince Distributed in collaboration with Ecolink Oy, a pioneer in bringing vegan products to Finland since 2015, this launch marks another step in our international expansion. 🌍 “Oumph! has a unique position, focusing on taste and joy and it’s super clear to us that our Finnish consumers have missed it,” says Thomas van der Kamp, General Manager B2B & Export. He notes that our strategically located production sites in Sweden, the Netherlands and South Africa are helping to scale sustainably, both through branded offerings and private label partnerships. “Oumph! is a brand that energizes and engages people[...]this launch will thrill both old and new consumers,” adds Elisabeth Samuelsson, representing Oumph! Read the news article here: https://lnkd.in/dCix-mBA

A new 🇸🇪 study in Technological Forecasting & Social Change highlights how legitimacy: social acceptance, consumer trust, supportive policy and market incentives, shape the direction of plant-based innovation in Sweden. At LIVEKINDLY Collective, we’ve experienced this first-hand with Oumph! 🤘🚀💚 From day one, Oumph! has been more than a product. By offering bold, satisfying plant-based meals in familiar formats, Oumph! helped make the shift from meat to plants in Sweden and beyond easier for consumers, while sparking conversations about taste and animal welfare. This research underscores that innovation doesn’t happen in isolation. Consumer likes, policy support, and cultural values all shape how new products go from niche to norm. And brands like Oumph! are crucial bridges, showing that plant-based food can be exciting, convenient and planet-friendly all at once. Read the study here: https://lnkd.in/d4XSTNsJ

Congratulations to Leo Neugebauer: world champion in the decathlon! 🏆🌏 While Leo takes gold at the World Championships in Athletics in 🇯🇵 Tokyo, we’re celebrating our own “gold”: our LIKE ProteinBites Mediterran reached the top 10 most popular chunks in Germany in just six months! 🥳 Big win for Leo, LIKE and plant-powered protein energy 💚 Thank you, Leo and the LIKE team for this inspiring collaboration. We’re excited for many more victories together. 🤝 Read the press release about LIKE outperforming in Germany here: https://lnkd.in/eEk4kikA

How do we make our brands grow every single year? We get the gang together in one room for big-idea workshops that feed our strategy and spark fresh thinking. We’re one tight-knit crew making results happen together across borders, functions, and markets. Thank you LIKE team in Düsseldorf for hosting us last week. 💚

We're set to become profitable this fall and couldn't be more proud. After quite an intense journey of 🚀 launching smart innovations 🌱testing new revenue streams ⛰️climbing to leading positions in key markets with our beautiful brands 🏦 while keeping a tight grip on our finances, we are entering a new chapter of growth. Some say plant-based category is nearing its end, we say…watch this space. “Our trajectory and financial plans indicate that we should be profitable in fall,” our CEO, David Suarez told Green Queen Media. “This is a result of applying learnings from many of the lessons. Since I took over last year, we finalised the consolidation of our back-office operations, which allowed us to unlock resources and invest them back in our front-office capabilities and products. [...]Our growth over the past years has been consistent, even while we were focused on consolidating the different organisations we acquired. In the first half of 2025, we are starting to collect the fruits of the strategic investments into growth we decided on, and we plan to continue on this path." Read the interview with David here: https://lnkd.in/eU3QFhfj Thank you Anay Mridul Sonalie Figueiras - The World's Green Queen and the team. 💚 #ColorUpYourTaste #LIKE #plantbasednews #plantbasedbusiness #vegan #LikeYouLikeIt The Fry Family Food Co. LIKE Blue Horizon

Hello 🇬🇧! Our delicious plant-based protein packed products from LIKE are available at all major retailers in the #UK as of the first week of September. Whoop, whoop! “Like recipes are high in protein, low in saturated fat and a source of fibre and therefore #HFSS compliant. We believe we have found a sweet spot in this category, ticking taste and health credentials– two key drivers for attracting Gen Z audience. And that at a more accessible price point than other taste-led brands in the category. With sustainability KPI’s, retailers also welcomed the news that all Like packaging is fully recyclable.” says Emma Herring, our UK Marketing Manager. LIKE brand is 100% plant-based and offers frozen products that can be cooked and consumed on their own, as snacks, but also work well as ingredient products in dishes like protein bowls, salads, pastas, or wraps. We launch in all major retailers: Tesco on 8th September followed by Sainsbury's, Morrisons, Asda and Iceland Foods. Enjoy! Thank you for sharing our news 💚 The Grocer https://lnkd.in/epNp28QQ #plantbased #plantprotein #sustainablefood #newbrand #UK

One of our key influencer voices Tammy Fry Kelly was recently a guest on the ProVeg Talks podcast. They discussed how brands and businesses can better connect with families and kids through plant-based foods. From flavour to fun, diving into what truly matters to parents and how to make plant-based eating exciting and inspiring for the next generation. If you’re curious, listen here 👉 https://lnkd.in/e7t2UyDM 🌱 #PlantBased #FoodInnovation #Sustainability #FutureOfFood #FamilyFriendly #FoodBusiness #ProVeg #TammyFry #PlantBased #FamilyFood #KidsNutrition #SustainableEating Follow Frys Family and ProVeg International for more sustainable eating tips.