Lulus

✨ In celebration of AAPI Heritage Month, we’re honored to spotlight some of the inspiring individuals who help shape our Lulus community, including talented team members and dedicated members of our AAPI Affinity Group. 🎙️ This month is about amplifying Asian American and Pacific Islander voices, honoring cultural traditions, and sharing stories that reflect identity, resilience, and pride. We’re grateful to our AAPI colleagues for sharing what this month means to them—and for the many ways they continue to inspire us every day. Read more on the Lulus blog: https://lnkd.in/eqJHh8K6 #aapiheritagemonth #lifeatLulus

Today, we’re celebrating fashion that’s made to last and be loved again — made simple with Lulus and Poshmark! 🤝 🛍️ Whether shoppers are parting ways with a favorite Lulus piece or searching for that sold-out gem, reselling just got way easier. Thanks to our Poshmark integration, customers can tap “Resell on Poshmark” right from their Lulus account and list eligible items with just a click. How it works:  ✔️ Access your order history ✔️ Select your item ✔️ Hit “Resell on Poshmark” ✔️ Auto-filled listing = less hassle, more joy From wardrobe refreshes to second chances, Lulus faves deserve to be loved again (and again). We’re thrilled to help keep fashion flowing -- head to the blog for more details! 💞 #poshmarkxlulus

A moment for the unsung *assistants* of Lulus! 🐾👏 💻 Behind every great idea, deadline met and project completed, there’s often a four-legged (or feathered, scaled, etc) assistant keeping us on track. 🐶  Whether they’re offering moral support during long meetings, reminding us to take breaks, or simply being the best coworkers, our pets play a bigger role in our day-to-day than they realize. So on this #NationalPetDay, we’re celebrating the real MVPs—our pets! They may not be on the payroll--and they may even sleep on the job sometimes--but they definitely keep us motivated, grounded, and smiling. 🐕 Here, click through to see some of the rockstar pets of Lulus! Does your pet help you stay on your game? Tell us how in the comments--and don't forget to drop a photo of your own ‘assistant!’ #lifeatLulus #LulusPets #officepets #WFHPets

Lulus took center stage last week as our Melrose location transformed into the ultimate festival dressing HQ --just in time for the season of sun, sound, and standout style. The team welcomed a seriously stylish group including Scheana Shay, Teala Dunn, Susie Evans, Carly Lawrence, and more, into our exclusive festival showroom to shop Lulus’ latest summer fits. Think breezy crochet dresses, perfectly paired co-ords, statement cowboy hats, and our must-have western boots.🤠 The vibes? Immaculate. DJ Asia Shabazz was on the decks, Simply Appetizing kept everyone fueled, and Sparkle Squad added that perfect touch of glitter glam. With our guests leaving styled and festival-ready, one thing’s for sure – this summer’s concert season is already looking GOOD.🌵🎵 Swipe through the highlights from our showroom and drop a comment – what’s on your festival lineup this year? And more importantly – what are you wearing?

📣 Just in time for RSVP season, the first-ever Lulus Spring 2025 Wedding Trend Report is here! And trust us, wedding wear has never looked so good. Backed by data from Lulus.com (Jan 2024–Jan 2025), this report uncovers the trends that are rewriting the wedding style rulebook – driven by real shopping behavior, search trends, and customer insights. From bold guest looks to full bridal wardrobes, weddings are becoming fashion experiences. 💡 Key trends we’re seeing: 👗 Bridal slip dresses are on the rise—sleek, elegant, and modern. 🎨 Bridesmaid mix-and-match is hotter than ever. 💥 Guests are going bold—think statement silhouettes and unexpected colors. 💸 And yes, affordable luxury is still queen. As Chief Merchandising Officer Laura Deady Holt puts it: “Brides are planning full wedding wardrobes… and guests are treating weddings as their own personal runway.” This report also drops as part of our final phase of the "We are Lulus" brand campaign—just ahead of our Summer Weddings reveal and the launch of a limited-edition capsule collection with Australian label ELLIATT, coming this April. 📊 Whether you're in the wedding biz, planning your big day, or just love trend-spotting, this report is a must-read. Head to the Lulus.com/blog for more and tell us in the comments: What trend are YOU most excited to see at weddings this year?

🚀 Big news at Lulus! We’re thrilled to share our very own President and CIO, Mark Vos, has been recognized as one of the “Top 10 Retail CIOs 2025” by Retail Tech Insights! 🎉 This honor reflects Mark's dedication to leadership and his commitment to building customer-focused, technology-driven solutions that have helped shape Lulus’ growth. In the accompanying article, Mark shares his perspective on: ✅Leveraging technology to enhance customer loyalty and streamline operations ✅Strategic investments in automation, AI, and data warehousing ✅The balance between innovation and a personalized shopping experience We’re incredibly proud and grateful for Mark’s leadership and the impact he continues to make. Check out the feature below--and please join us in congratulating Mark! 👏

At Lulus, we’ve always believed that fashion is more than just clothing—it’s about confidence, connection, and celebrating the moments that make life special. Today, we’re thrilled to unveil “We Are Lulus”, a bold new multi-phased brand campaign. 🎙️ “Lulus is a brand built by women, for women, and everything we do, we do for her—our customer,” said Crystal Landsem, Chief Executive Officer at Lulus. “This campaign reflects a strategic investment in long-term customer engagement, reinforcing our presence in the dress market while building a deeper emotional connection with our audience.” 📣 Kicking off during International Women’s Month, the campaign spotlights the talented, creative women behind the brand. ✨ 😍 🎙️ “We’re building on the momentum of our last brand campaign, where we saw great success expanding our presence beyond digital channels,” said Patrick Buchanan, Lulus’ Senior Vice President, Brand Marketing. “This campaign is especially exciting, featuring our Lulus team, customer-facing activations and events, exciting influencer collaborations, and expanded out-of-home marketing.” 🗺️ The “We are Lulus” campaign will feature prime billboard placement in New York’s Time Square, as well as near college campuses in key secondary markets such as Austin, TX, Columbus, OH, Los Angeles, CA, Miami, FL, Nashville, TN, San Diego, CA, Tempe, AZ, and more. At Lulus, our customer is our muse. We’re excited to continue growing with our customers and to be there for every celebration, big and small. 💗

🤍 The Lulus crew gathered with an incredible group of brides-to-be and besties in Los Angeles for the ultimate bridal brunch—and it was a morning to remember.✨ The private dining room at Baltaire Restaurant was filled with romantic florals, glowing pink votives, elegant tapered candles, and guests dressed in the latest from Lulus’ Spring Weddings collection. Over a chef-curated menu and signature cocktails, the ladies celebrated their bridal eras in style. 👰♀️ 💐 It was a gathering filled with laughter, dreamy décor, and *so* many Instagrammable moments. The verdict? The countdown to “I do” has never looked better. Head to the Lulus blog for a look behind the scenes!

We’re excited to announce we're broadening Lulus’ distribution through new partnerships and expanded retail collaborations--all designed to grow the brand, reach new customers, and bring Lulus dresses to a wider audience. ✨ 👗 🤝 Our new partnership with rental subscription service Nuuly allows shoppers to try Lulus styles, while our collaboration with Poshmark supports circular fashion by making it easy to buy and sell pre-loved Lulus pieces. We’re also strengthening our presence in key retail spaces, including an expanded footprint in Nordstrom and Dillard's Inc., as well as a launch in Von Maur. We continue to grow our roster of third-party brand collaborations, as well, with the additions of Dingo 1969, Hunter Boots Ltd, Jessica Simpson, Reebok, and Rolla's Jeans. 👢 👖 🚀Says Chief Merchandising Officer, Laura Deady,  “We’re making major strides in building a future where Lulus is part of every major shopping decision our customer makes.” These initiatives are all about increasing access, offering more choices, and ensuring Lulus remains a go-to destination for every special moment. We’re thrilled to be making it even easier for women to access Lulus—whether they’re renting, shopping resale, or browsing in-store. 🛍️

Love was in the air as Lulus hosted an intimate Galentine’s Day celebration at Bar Next Door in West Hollywood, bringing together some of our besties for an unforgettable evening of fashion, friendship, and fun. 💖✨ 🎈Surrounded by heart-shaped balloons and lush floral arrangements by Nu Leaf Design, the girlies gathered in their best V-Day/G-Day-ready looks to toast to girlhood, snap photos, and snack on desserts from Etoile Filante Patisserie and Ellie & Co. Cakes, while DJ Kennedy set the vibe. 🥂 💗 It was a sweet, stylish night--head to our blog for a look behind the scenes!