Luminate

Our new Marketers with Music Talent Report links fan affinity directly to purchasing behavior. Connect your brand to what people are buying. Bailey Zimmerman fans love soda, coffee, and packaged snacks. Free Download: https://lnkd.in/gr98fqCg

Download Now: Our new special report from Luminate Intelligence, Music Rights & Catalog Acquisitions, provides data-driven insights on valuations, the role of real-time consumption data, and who is cashing in—from icons like Pink Floyd and Bob Dylan to relative newcomers like Justin Bieber and Katy Perry. Music rights have exploded into a vital alternative asset class, driven by surging streaming stats and headline-grabbing acquisitions like Queen’s $1.3 billion catalog sale. Download now: https://lnkd.in/g2RS9zQH

💰 The Real Value of Taylor Sheridan’s Expensive Hits Everyone talks about Taylor Sheridan's massive budgets. We crunched the numbers on Cost Per Average U.S. View (CPV) for Paramount+ exclusives to reveal the real value. His modern hits are incredibly efficient. Tulsa King clocked in at a stunning $0.48 CPV. Meanwhile, even high-investment franchises like Star Trek: Discovery hit $6.02 CPV. Even his high-budget period pieces show strong relative value: 1923, despite its massive $22M budget, lands at a very respectable $1.33 CPV, proving high spend doesn't automatically mean low efficiency when viewership is huge. See the full cost breakdown in our latest Streaming Watch: https://lnkd.in/gHucE6-n

BIG NEWS! 🚨 Luminate and Tencent Music entertainment Group (TME) are officially partnering to bring music data from China into our global data set for the first time. This landmark collaboration integrates streaming/sales metrics from TME platforms (QQ Music, Kugou Music, Kuwo Music, JOOX) and will be reflected in the Billboard Global Charts. Read the full announcement in the comments.

💚 The "Brat Summer" cultural takeover in 2024 was a defining moment for Charli XCX, but the real story is the halo effect on her whole discography! Her monumental album, Brat, more than doubled her average weekly U.S. on-demand audio streams. But the party didn't stop there—it launched a chain reaction in 2025. Suddenly, older tracks like "Party 4 u" (2020) and "Track 10" (2017) went viral, contributing to a massive 272% increase in U.S. streams for her non-Brat songs from January to May 2025! Read More: https://bit.ly/4oTZC50

How many people does it actually take to write a hit song? While the iconic image of a solitary singer-songwriter like Bob Dylan or Joni Mitchell endures, the reality for most of today's music industry is a much bigger collaboration. We're diving into data from a 2024 acquisition that shows why the writing credits on a hit song might look less like a single artist and more like an entire team! Read more and learn about our Data Enrichment product: https://bit.ly/3IZIgVc

Binge vs. Weekly? The streaming debate is evolving. While the binge-or-bust argument dominates, new strategies like the "batch" release and moves by streamers like Amazon Prime Video are shaking things up. A look at their 2025 slate shows a clear preference for full-season drops, especially for new shows. Read more: https://bit.ly/4ndSyit

The twin guild strikes not only halted production but also forced Hollywood to face a new reality. In 2023, the TV industry hit a massive inflection point. In our special report The Show Must Go Off, analyzed the transformation, but two years later, the data is stark: Major studios and streamers used that downtime to massively trim output. As a result, cancellations soared for shows released in 2023, signaling a definitive end to the Peak TV era. Read more: https://bit.ly/48qyS7c

Cultural capital isn't something you can tap into retroactively. Get ahead of the moment with our new guide, Matching Marketers with Music Talent. This report provides an analysis of which artists show a strong affinity and purchase likelihood among “superpurchasers” in major product categories. See how Luminate's Artist + Genre Tracker helps brands make smarter, more informed decisions about the talent they choose to represent them. Download the report here: https://bit.ly/471uRUp

Reporting from last week's All That Matters conference in Singapore! Luminate EVP Scott Ryan presented on key APAC + ANZ music trends, and the data is clear: Japan is the region's leader in premium streaming adoption, accounting for nearly one in three regional premium streams. Read more about the presentation in this week's Tuesday Takeaway: https://bit.ly/4mX7p0l