For nearly four decades, M·A·C COSMETICS has solidified its position as the ultimate authority in colour, embracing artistry as our foundation, championing inclusion and diversity as our essence, and placing conscious beauty and social responsibility at the forefront of our mission. 🌟💄
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We’re so proud to drop the very first campaign from Nicola Formichetti as our Global Creative Director — shot by the legendary Inez & Vinoodh. Fronted by Kris Jenner, this Studio Fix Foundation story is all about fearless artistry, bold energy, and makeup that moves with you. And we’re just getting started… more coming soon.
Doja Cat ATE at the MTV VMAs 2025 – literally. For her red carpet debut as the newest M·A·C Global Ambassador, Doja set the internet on fire after taking a bite out of her signature M·A·C Lipstick in Lady Danger — which (surprise!) wasn’t lipstick at all, but an edible chocolate creation by celeb pastry chef Amaury Guichon 🍫💄. Stay tuned for more unforgettable moments from this perfect match in makeup💋 Read more on E! News: https://lnkd.in/eiD9isz6
💋 This one’s for all the artists, the fans, the creators. Thrilled to see we're named to BeautyInc’s Most Powerful Beauty Brands 2025 list! From fearless campaigns to digital leadership — and with a M·A·C Matte lipstick sold every second — the power of M·A·C is powered by YOU. Thank you WWD and BeautyInc for the recognition. 🙏 Read the full article by James Manso: https://lnkd.in/eM9bR4_F
The U.S. has the highest rate of maternal mortality in the industrialized world — 10x that of other high-income countries — and 80% of those deaths are preventable. That’s why #MACVIVAGLAM is proud to support the work of The Victoria Project x birthFUND, addressing this crisis one birth, one family at a time by funding midwifery care for those who need it most — because no one should have to fight to survive childbirth. When you buy a VIVA GLAM Lipstick, 100% of the selling price goes to charities advancing sexual, gender, racial, and environmental equality — funding life-changing work like the programs led by BirthFund. Join us in putting your money where your 💋 is. Read more: https://lnkd.in/dJUdXQSF
AI: Friend or Foe of DEIB? Four powerhouse women — Asha Shivaji, Aïda Moudachirou-Rébois, Elspeth (Elly) I'Anson, and Dr. Fadia Nordtveit — are flipping the script at SXSW 2026. Instead of asking how AI harms DEIB, we’re asking: What if DEIB is AI’s superpower? Backed byinsights from the Unstereotype Alliance, NYU Stern School of Business, SeeMe Index and Maccosmetics, we’ll show how AI can drive real, measurable change in inclusive marketing. Let’s make it happen — your vote can help bring this important conversation to Austin. 💄 https://lnkd.in/gMtcPsq8 ✅ Create a quick account ❤️ Hit the heart to vote for: AI: Friend or Foe of DEIB? Thank you so much for your support — we can’t wait to see you in Austin! 💋
We stripped it down, hacked the algorithm, and sparked pop culture chaos…and now I Only Wear M·A·C Nudes has been named winner of the 2025 BeautyMatter Award for Best Product Launch Campaign! From Martha Stewart “thirst trapping” in the kitchen in Fleshpot Lipstick to Julia Fox riding the subway in nothing but her favorite M·A·C nude combo, the campaign proved that M·A·C Nudes are not demure or barely there — delivering 25M+ impressions, thousands of sold-out Nude shades, and a NYC Soho store takeover that had fans lining the block. Thank you to BeautyMatter for the recognition — and to our M·A·C team and all the icons who made this launch legendary. Because nude is never neutral — especially when you only wear M·A·C.