MAC Cosmetics

🏆 Big Win for M·A·C! We’re honored to receive the 2025 Digiday Best Product Launch Campaign Award for our standout “I Only Wear M·A·C / Nudes” launch. 💄 The campaign? A viral sensation. Imagine this: Martha Stewart, Julia Fox, Tiffany “New York” Pollard, Odell Beckham Jr., and beabadoobee—each caught in candid, unfiltered moments celebrating bold beauty and unapologetic self-expression. From first look to lasting impression, our Nudes collection didn’t just arrive—it set a new standard in beauty storytelling. Huge thanks to our community, collaborators, and fans for making this moment possible. We’re just getting started—stay tuned for what’s next.

We’re thrilled to welcome Nicola Formichetti as our new Global Creative Director at M·A·C! 💄 From Nicopanda to VIVA GLAM, Nicola’s creative roots with M·A·C run deep. His passion for championing communities that move culture forward aligns beautifully with our mission. As the world craves creativity, beauty, and connection, we’re excited to bring that to life—together—with Nicola at the creative helm.💋 Join us in giving Nicola a warm welcome! Photo by Matthew Brookes

It’s that time again! We talk the talk, and we’ll be walking the 40th annual AIDS Walk New York on May 18 in Central Park! 👟❤️   This year, the M·A·C team has set a goal of raising $100,000 for Gay Men’s Health Crisis (GMHC) — because our work is far from done! 💰   The M·A·C VIVA GLAM Fund will be matching every dollar raised by the M·A·C VIVA GLAM Aids Walk team—and you can support our goal by donating here! https://lnkd.in/efrQ7mzq Together, we can bring an end to HIV/AIDS for good. 💪

From cult-favorite to future-ready 💫 30 years ago, M·A·C’s Studio Fix Powder Plus Foundation made its mark—and quickly became a go-to icon for makeup artists and beauty lovers alike. Fast-forward to today: makeup technology has leveled up, and so has our classic. Now revamped and redefined, meet the new Studio Fix Powder Plus—available in an inclusive 78 shades, with the same matte magic and oil-control you love… only better.   ✅ Doubles as a setting powder ✅ A blur-matte finish ✅ Refillable compact ✅ Shades updated to match Studio Fix Fluid SPF 15   #MACCosmetics #StudioFix #MakeupInnovation #InclusiveBeauty

💄 We’re a 2025 Webby Award finalist—and we need YOUR VOTE! Our 'I Only Wear M·A·C campaign' which featured an outspoken cast of cultural icons including Martha Stewart, Julia Fox, Tiffany Pollard and others to prove that our new M·A·C Nudes collection is anything but neutral. Vote now: https://lnkd.in/dCqmZaYV 📣 Share with your glam fam—voting ends April 18!  Let’s win this together! #MACCosmetics #WebbyAwards #VoteMAC #BoldBeauty

We’re thrilled to have been recognized as one of the top five among 15 “Certified Inclusive” brands by SeeMe Index for our ongoing commitment to DEI. A big thank-you to CEW (Cosmetic Executive Women) and for inviting our very own Aïda Moudachirou-Rébois to join the Roundtable to discuss the SeeMe 2025 Inclusivity Index for Beauty! 🙏    This was an incredible opportunity to share our inherent values and reaffirm M·A·C’s longstanding commitment to diversity and inclusion through our creative, marketing, product development, artistry and so much more. ✨    Aïda joined a panel conversation about workplace culture and work/life balance while sharing professional advice. It was a wonderful evening of candid conversation between fearless female leaders who are leaving their marks on the beauty industry! 💄

I AM MORE THAN. 🎬✨ This Black History Month, we are proud to welcome Ghetto Film School as the newest #MACVIVAGLAM grantee! With a $250,000 USD grant, we’re powering ColorCreative Find Your People Program, equipping 28 diverse, emerging filmmakers with the skills, mentorship, and industry connections to thrive. To showcase the impact, we teamed up with program graduate, writer, and director @raekua to create a powerful short film. Discover how M·A·C is championing the next generation of filmmakers and makeup artists: Read more https://lnkd.in/er43qK_5 #BlackHistoryMonth #MACVIVAGLAM #THEMACMOVEMENT

Happy New Year! 🎉 We’re thrilled to kick off 2025 with amazing news: M·A·C VIVA GLAM has been named Philanthropic Initiative of the Year by Beauty Inc! 💄✨ For over 30 years, VIVA GLAM has shown the power of beauty to transform society. Through our 100% give-back model, VIVA GLAM Lipsticks have raised over $530 million USD to support charities advancing equal rights and healthy futures for all—making it the most impactful philanthropic campaign in beauty. This award is a celebration of YOU: everyone who’s ever swiped on a VIVA GLAM Lipstick, championed our mission, or joined us in making a difference. 💕 Thank you, WWD and Beauty Inc, for this incredible honor. Together, let’s raise the next half-billion—one lipstick at a time. 💋✨ #MACVIVAGLAM #BeautyIncAwards

Fighting for an HIV/AIDS-free future. 🌎❤️ Since 1994, every purchase of a #MACVIVAGLAM Lipstick has helped drive meaningful change, raising over $530 million USD to support those impacted by HIV/AIDS. This #WorldAIDSDay, we are proud to continue using our global platform to inspire action and amplify progress. December 4, we teamed up with amfAR to host a powerful panel discussion featuring leading experts who are advancing the fight against HIV/AIDS. Thank you to Kiara James, Andrea Gramatica, Robert Pitts, Kevin Robert Frost, and Nancy Mahon for sharing your insights and inspiring our community to keep pushing forward. Together, we can help end HIV/AIDS. 💄 100% of the selling price of every VIVA GLAM Lipstick goes directly to organizations fighting for health equality, awareness, and prevention. #MACCosmetics #VIVAGLAM #WorldAIDSDay #amfAR

'Stop copying us... you're not even doing it right' - Maccosmetics Creative: Drew Elliott 🖤