Major League Baseball (MLB)

This past Tuesday at the 46th Annual Sports Emmy Awards, Major League Baseball was honored with five awards, highlighting the continued production excellence across its content partners and MLB Studios team. We’d like to congratulate all of our colleagues, including our partners at FOX Sports and Netflix, as these honors reflect the quality and collaboration behind MLB’s storytelling and live coverage.  Read more about MLB at the 2025 Sports Emmy Awards here: https://lnkd.in/d_6G7-4N

During next week’s Sports Emmys, Major League Baseball is nominated for 14 awards, anchored by FOX Sports’ seven nominations for its MLB coverage.    MLB Studios is up for four awards for its original documentaries (The Comeback: 2004 Boston Red Sox and The Turnaround, both on Netflix), and MLB NETWORK has two nominations for MLB Tonight and MLB Central.    Check out MLB on FOX, Netflix and MLB Network for the Emmy-nominated content.

In memory of Alabama native Willie Mays – born 94 years ago today – MLB today unveiled the rosters for the second edition of the East-West Classic, which will be held on June 19th at Birmingham’s Rickwood Field. This event will mark MLB’s second consecutive Juneteenth celebration at one of the game’s most historic ballparks. CC Sabathia, Chris Young and Dusty Baker will lead a group that includes Prince Fielder, Ryan Howard, Andruw Jones, Jake Peavy, Gary Sheffield, and many other decorated former Major Leaguers.   As part of this event, MLB Together and other community stakeholders will help unveil a refurbished baseball and softball field at Willie Mays Park in the Hall of Famer’s hometown of Fairfield, Alabama. #MLBTogether

As Major League Baseball continues to expand its reach worldwide, one country stands out as arguably MLB’s fastest-growing market. Following MLB’s record-setting Tokyo Series, this episode of Business of Baseball presented by CohnReznick explores MLB’s increasing popularity in Japan and how the league is connecting with fans in this country with such a rich baseball history.

This Earth Day MLB is proud to continue its groundbreaking partnership with WM as the League’s first Official Sustainability Partner. In 2024, WM helped recover over 20 tons of recyclables at MLB events and supported Clubs with custom sustainability solutions throughout the year. This Earth Day and beyond, MLB and WM will continue planning sustainability-related programs for marquee events like All-Star Week, the Little League Classic and the upcoming Speedway Classic in Bristol Tennessee, while helping all 30 Clubs enable recycling of certain textiles and complete a baseline measurement of estimated league-wide greenhouse gas emissions. With an extensive history of sustainability efforts, MLB has continuously garnered attention from the Green Sports Alliance and Council for Responsible Sport. The latter once again awarded MLB with ‘Gold Status’ for the League's efforts during 2024 MLB All-Star Week at Globe Life Field home of the Texas Rangers. Tangible efforts in ballparks nationwide include the following stats: ✅ All 30 Clubs are playing in ballparks with LED field lighting ✅ 29 Clubs have bike/scooter parking available for fans ✅ 27 Clubs have fan-facing water refill stations in their ballpark ✅ 25 Clubs have added composting as a waste stream ✅ 24 Clubs operate food donation programs ✅ 20 Clubs have EV Chargers at the ballpark ✅ 20 Clubs conduct a post-game dual-stream bowl pick to collect recyclable items ✅ 13 Ballparks utilize on-site gardens MLB and all Major League Clubs remain committed to sustainability, environmental awareness, and making green-friendly decisions today and every day, while engaging and educating fans on the importance of recycling. Together, WM and MLB are hitting sustainability out of the park. #EarthDay #MLBGreen #MLBTogether

April 15th is a special day for baseball as we celebrate the life and legacy of Jackie Robinson. Major League Baseball, in coordination with the Jackie Robinson Foundation, MLB Clubs and various partners, have come together in many ways to demonstrate Volunteerism, Youth Empowerment, and Education in honor of Jackie.    This morning at MLB’s headquarters, dozens of league employees volunteered, in collaboration with Henry Street Settlement, to assemble 200 Hygiene Kits to support Henry Street Settlement’s CONNECT Program. This program is designed to provide long-term support and engagement for individuals facing mental health challenges. Along with encouraging hand-written letters from employees, these kits included essential items such as shampoo, conditioner, soap, combs, and more.    MLB and the Jackie Robinson Foundation have continued a longstanding partnership centered around education. A group of Jackie Robinson Foundation Scholars and alumni will also be recognized by MLB Clubs across the country. These scholars are provided with workshops, mentoring and leadership training to encourage them to pursue their passions while also giving back to their local communities.    MLB also hosted a Nike RBI Day at the Jackie Robinson Museum. Athletes in the local Nike Reviving Baseball in Inner Cities (RBI) program and their families visited the museum to learn about Jackie’s legacy in fun ways with attendees including Mrs. Rachel Robinson, former MLB All-Star Dellin Betances, and MLB Network personalities Harold Reynolds and AJ Andrews.    To learn more about what Major League Baseball is doing across the League in honor of Jackie Robinson Day, visit mlbtogether.com/42. #MLBTogether

As we close out Women's History Month, we would like to recognize the MLB SOMOS and MLB Women ERGs which co-hosted the first inaugural Impacto Latinas panel earlier this month.   This inspiring event featured Julie Lopez, Carla C., Lauren Mendez, Natalia Reynoso, and Jennifer Mercedes, professionals who thrive in "behind-the-scenes" careers at MLB. The accomplished women shared their journeys and showcased the many opportunities available in baseball and sports.   Following the panel, attendees participated in a networking hour connecting collegiate students, MLB employees, and professionals from other teams. A special thank you to NYC-based businesses Brie on the Chisme and Pam’s Petal Shop for providing delicious charcuterie and beautiful floral arrangements. #IMPACTOLATINAS #MLBSOMOSERG #MLBWomenERG 

Earlier this month, MLB CMO Uzma Rawn, former World Series Champion and current MLB Commissioner's Ambassador Program member Dexter Fowler, and Lisa Thomsen of New York Life, MLB’s Official Financial Guidance Partner, took part in a panel discussion at #SXSW. Moderated by MLB Network's A.J. Andrews, the group discussed the 2025 MLB season ahead, recalled their favorite moments from 2024, and reminisced about their first games as fans. Check out the full "The Art of Partnerships" panel at: https://lnkd.in/eaRRW7fg

As tradition MLB's HQ celebrated #OpeningDay with ballpark favorites, and a special display of the new life-sized Topps "Heros Of The Game" cards!    Check out our new #HeroesOfTheGame campaign and celebrate the start of the 2025 MLB season with us! #Baseballisback https://lnkd.in/d9Cma6nh

As the 2025 Major League Baseball season begins in Tokyo, ADWEEK published a cover story about the momentum MLB has following the successful rule changes and the resulting increases in popularity, fan engagement and business successes. The excitement is evident around the world as fans in Japan are making the Tokyo Series the most successful standalone international event in MLB history. "Major League Baseball enters its 2025 season with the winds of change firmly at its back after two straight years of increased attendance, TV viewership, and media visibility." - Eva Kis, Adweek Production Editor Read the full feature story or learn more about MLB's marketing approach this year under the leadership of CMO Uzma Rawn here: https://lnkd.in/ebDbMTfy OR https://lnkd.in/eJJknmnW