Billions of fans. Countless cultures. One chance to get it right. M/A/R/C Research partners with brands to optimize campaigns that resonate with diverse audiences on the biggest stage in sports. Ready to win? Let’s talk: https://lnkd.in/gSrhDbEC #ConsumerInsights #GlobalAudiences #SportsMarketing #CulturalFluency
About us
M/A/R/C® Research (www.MARCresearch.com) is a consulting firm providing insights and strategies to empower clients worldwide with the clarity to move forward with confidence. Our teams design and execute accelerated and agile solutions - qualitative and quantitative, traditional and online - while adhering to a service ethic that is centered on driving client business success by making their goals our focus. Our core competency is measuring attitudes and behaviors to accurately explain and predict market share, revenue, and bottom line impact of a client’s actions. M/A/R/C has been successfully designing, executing and analyzing studies to help clients across a range of industries since 1965. We deliver answers with a business perspective in the language of decision-makers. We help our clients address consumer, channel, and B2B marketing issues to launch better products and services, attract and retain valuable customers, and build stronger brands. Our continuum of proven, marketing-issue focused solutions support clients’ brand building efforts. Our client-service locations are in Dallas, TX (headquarters); Greensboro, NC; and Chicago, IL.
- Website
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http://www.MARCresearch.com
External link for M/A/R/C Research
- Industry
- Market Research
- Company size
- 51-200 employees
- Headquarters
- Irving, Texas
- Type
- Privately Held
- Founded
- 1965
- Specialties
- marketing research, online research, advanced analytics, accelerated & agile solutions, brand health evaluations, sales forecasting, ethnography, system 1 research, biometrics, tracking studies, qualitative research, quantitative research, and Rapid Results concept testing
Locations
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Primary
Get directions
1425 Greenway Dr
Suite 300
Irving, Texas 75038, US
Employees at M/A/R/C Research
Updates
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Do you like to start your day early? In this week's episode, Merrill shares why he believes starting early helps set the tone for success. #onthemarc #podcast #newepisode #jumpstart #faststart
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There are many parallels between pickleball and business. Find out how playing pickleball serves up strategic points that inspires our CEO, Merrill Dubrow in our business. Read the article here in Quirk’s: https://lnkd.in/grH-V57R #strategy #pickleball
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What are some rules you try to follow in your life? In this episode, Merrill shares about the seven rules of life and how he measures up in following them. #ontheMARC #newepisode #rulesoflife
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M/A/R/C Research is excited to welcome Taylor Lang as Director of Insights & Strategies. #newhire #growing #insights
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What level of comfort do you aim for when you travel? In this week's episode, Merrill gives his take on wearing PJs when flying. #ontheMARC #newepisode #podcasts #travel
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Do you have a word for the new year that frames your goals? In this episode, Merrill shares which word he's choosing for 2026 and the reasons behind it. #podcast #newepisode #themes #goals #ontheMARC
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Have you noticed a decline in the level of customer service? In this week's episode, Merrill discusses how investing in your team’s customer service skills can boost your bottom line in the year ahead. #ontheMARC #newepisode #podcast #customerservice #2026goals
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M/A/R/C Research is very pleased that Michael Feehan, leader of our Health & Well-Being Practice, contributed in the development of this important report that will help inform robust research in the Tobacco Harm Reduction space. #insights #research #health #wellbeing
I’m excited to share that a CORESTA Product Use Behavior Technical Report from the NWIP working group I led has now been published: “Methodological Considerations and Best Practices for Actual Use Study Designs” (PUB-351-1-CTR). The report synthesizes key methodological elements of Actual Use Studies (AUS) from published work and public presentations, then translates those themes into practical recommendations to strengthen study design and reporting—supporting clearer, more consistent evidence for tobacco regulatory science. Huge thanks to the many contributors across the NWIP team and CORESTA colleagues who helped make this possible. Read it here: https://lnkd.in/ezQam9_d #CORESTA #RegulatoryScience #ActualUseStudies #StudyDesign #TobaccoHarmReduction
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For recent high school and college grads, the path into the workforce is looking more unsure than ever. In this episode, Merrill discusses the mindset, the strategies, and the guidance that can help young workers find their footing. #newepisode #ontheMARC #podcast