Born from the best, rebuilt to go further. This is the all-new X24. Discover more: https://lnkd.in/eyhyPUrz
MasterCraft Boat Company
Shipbuilding
Vonore, TN 21,526 followers
The definitive brand in wakeboarding, waterskiing, wakesurfing and being awesome.
About us
Headquartered in Vonore, TN, MasterCraft Boat Company (MCBC Holdings, Inc. - NASDAQ: MCFT) is a world-renowned innovator, designer, manufacturer, and marketer of MasterCraft brand premium performance sport boats. Founded in 1968, MasterCraft has cultivated its iconic brand image through a rich history of industry-leading innovation, and more than four decades after the original MasterCraft made its debut the company's goal remains the same—to continue building the world's best ski, wakeboard and luxury performance powerboats. For more information, visit www.mastercraft.com.
- Website
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http://www.mastercraft.com
External link for MasterCraft Boat Company
- Industry
- Shipbuilding
- Company size
- 501-1,000 employees
- Headquarters
- Vonore, TN
- Type
- Public Company
- Founded
- 1968
- Specialties
- WakeBoard Boats, Wake Surfing Boats, WaterSki Boats, and Performance Luxury Boats
Locations
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Primary
Get directions
100 Cherokee Cove Drive
Vonore, TN 37885, US
Employees at MasterCraft Boat Company
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Jennifer Deason
CEO / Public Board Member / Team Builder / Former CFO
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Brad Nelson
CEO
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TJ Chung
Founding Senior Partner at CORE Industrial Partners
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Peter Stephenson
Experienced Sales Professional Currently Working in the Exciting Boating Industry, Mortgage Loan Originator and Marketing and General Business…
Updates
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You don’t redesign a boat like this because you have to. You do it because the bar you set a decade ago isn’t high enough anymore. Because leading the pack for nearly ten years only matters if you’re ready to lap them again. So we took the X24 back to its foundation and rebuilt it—hull up, feature by feature, detail by detail. The result? More power. More precision. More presence. Meet the boat that rebuilt the standard: https://lnkd.in/eyhyPUrz
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We don’t just build boats. We engineer, test, craft, and refine—so you can build memories that last a lifetime. Welcome to 2026 MasterCraft. Discover more: https://lnkd.in/eTJYJY8
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MasterCraft Boat Company reposted this
Meridian Audio brings premium sound to the water with MasterCraft Boat Company. Together, we’ve created MasterCraft SoundStage powered by Meridian – a bespoke audio system engineered for life on the water. Marine environments are some of the most challenging for audio: open air, engine noise, water reflections, and wind all compete with clear sound. To overcome these conditions, our engineers applied decades of British audio expertise to every element – from acoustic architecture and signal processing to speaker placement and grille design. Our team didn’t just work from the lab. They went out on the water, testing sound firsthand on wakeboarding runs and experiencing exactly what riders hear behind the boat. As Katy Berry, Global Marketing Director at Meridian Audio, explains: "Meridian for MasterCraft is about applying nearly 50 years of acoustic research to an entirely new environment. We make the sound human, natural, and immersive, even in the most demanding conditions. Experiencing the boats as owners do ensures every system delivers clarity and emotion, whether at the helm, in the cockpit, or behind the wake." From weekend family cruising to competitive watersports, every MasterCraft boat now features custom-tuned Meridian systems designed to deliver clear, balanced, and immersive sound in every moment on the water. Read more: https://bit.ly/3Wir8Nc #MeridianAudio #BritishAudioTechnology #SoundTechnology #AudioInnovation
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The world’s best towboats. Engineered to perform, built for the days you’ll never forget—and now bolder, smarter, and more relentless than ever. The next era of MasterCraft is almost here. But for now, we'll leave you with this. See what's coming: https://lnkd.in/esi2wYfa
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Let’s lead by example on the water. Wake Responsibly is about simple habits that make the experience better for everyone—giving space up to 200’ from shore and in 10’ of water while towing riders, and mixing it up. At MasterCraft, we’re proud to support this movement and invite you to join us. Learn what Wake Responsibly means and how you can make a difference: https://lnkd.in/gQCJ_8bm
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Advertised horsepower isn’t certified horsepower. And when you’re buying performance, you deserve more than inflated claims and fine print. At MasterCraft, we don’t round up. We show up. Take the Demo Challenge and see if your boat measures up where it counts: https://lnkd.in/dNTSm73x
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Surf to Save Lives is back. From May 22 through October 1, MasterCraft will donate $1 to St. Jude Children’s Research Hospital® for every minute you spend behind the boat—up to $75,000. Just log your time surfing, wakeboarding, or skiing through the MasterCraft Connect App and we’ll take care of the rest. Support the mission: https://lnkd.in/eiZhEavM
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We get it. You’re loyal. But what if you’re missing out? See why more boat owners are switching to MasterCraft after just one ride. Take the Demo Challenge and see if your boat measures up where it counts: https://lnkd.in/eWSknbKP
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When four MasterCraft legends sit down to talk XStar, you quickly realize it’s way more than just a boat. The XStar has been shaping the sport, creating lifelong memories, and setting the standard for decades. Join Parks Bonifay, Steel Lafferty, Josh Palma, and Zane Schwenk as they revisit the XStar’s journey and what our flagship model means to MasterCraft. Discover more: https://lnkd.in/eUpbujxz