Mavlers

You know what’s becoming a real pain for agencies right now? Finding good Braze talent. Everyone wants to run more sophisticated customer engagement campaigns in 2025, but certified Braze experts are almost impossible to hire. Even if you do find one, it takes three to six months, costs a fortune, and then you’re stuck paying full-time salaries whether you’ve got three projects or thirty. That’s the trap a lot of agencies are in — they want to grow their marketing automation practice, but the traditional hiring model just doesn’t scale. At Mavlers, we help agencies launch faster, scale smarter, and deliver with confidence — without the hiring hassle. Here’s what makes us different: – 20+ Braze-Certified Experts ready to extend your team on demand – Flexible engagements, no long-term contracts – Trusted by 600+ agencies and 5,000+ global customers – Experience across brands like Weight Watchers, B-Stock, McClatchy, Accima Credit, and more So, agencies have two choices now: Keep struggling with hiring and overhead, or build a flexible model that lets you grow with confidence. If you’re serious about scaling your Braze practice, you already know which path makes sense. See how we help agencies do it every day: mavlers.com/services/braze

The Mavlers team (Nital Shah — COO & Founder, Chintan Doshi — Director of CRM,  Mrugesh Dabhi — Director of CRM Operations) is heading to #MOPZA25 — ready to swap notes, trade playbooks, and dig into what’s shaping the next phase of Marketing Ops. From ABM strategies and MarTech stack optimization to the eternal CDP debate, we’re there to learn, unlearn, and share what’s really working in ops today. We’re also joined by our Strategic Adviser, Alok Jain, who brings decades of CRM and analytics experience — always keeping us sharp on customer intelligence and personalization. If you’re attending too, let’s make it more than just a “hey” across the hallway. Drop your details here: https://lnkd.in/d_NgQF_P We’ll set up a quick in-person meetup — maybe over coffee or a meal. Just check the box, and we’ll save you a spot. ☕ #MarketingOps #ABM #RevOps #MarTech #MOPZA25 #Mavlers  

Ali Rastiello on Turning GTM Chaos into Predictable Revenue We’re excited to premiere it live here, on Friday, October 17th at 12 PM PT (3 PM ET, 2 PM CT) We’re thrilled to announce the next episode of the #MarketingInsiderSeries 🎥 A huge thank you to Ali Rastiello for joining us! Ali is the RevOps advisor and founder of GTM Edit. In this episode, Ali Rastiello, reveals the exact framework she used to cut tech stack costs by 50% at Health Catalyst while improving performance, handle 6 M&A integrations, and turn fragmented GTM systems into predictable growth engines. She talks about: – How to establish data architecture that supports AI without the confusion –Why your marketing automation platform and CRM are table stakes – Developing high-performing ops teams that think strategically If your GTM feels chaotic, or you're drowning in tools that don't talk to each other, this conversation cuts through the noise.

The email marketing playbook just got rewritten. We sat down with Dmytro Kudrenko, founder of Stripo and Claspo, who's seeing the industry shift in real-time. And the biggest revelation?  Drag-and-drop editors are becoming obsolete. The future belongs to prompt-driven workflows where marketers simply tell the system what they want. But here's the kicker …. it's not just about faster email creation. It's fundamentally changing what it means to be a marketer. Instead of being template hunters, we're becoming strategic storytellers who focus on outcomes, not outputs. This conversation is all about : → Reality changes faster than any documentation you'll write  → 100-page strategy docs deliver 10% implementation rates  → Gamification works when it serves business goals, not just engagement  → Localization means currency, culture, and context - not just translation  → Lean processes beat perfect strategies every single time The companies winning in 2025 aren't the ones with the most detailed plans. They're the ones executing proven fundamentals consistently. Are you ready for the prompt-to-email revolution, or still stuck in the drag-and-drop era? Watch our full conversation in our youtube channel to see what email marketing looks like when AI meets strategy. #EmailMarketing #AIMarketing #MarketingAutomation #DigitalStrategy #MarketingOps #CustomerExperience

Most CRM teams don’t struggle because of the tool. They struggle because of how the tool is set up. When we worked with a fast-scaling eCommerce brand, we saw exactly this: – Journeys locked behind code and dev tickets – Delays of 3–5 days just to launch a simple campaign – No real-time triggers or adaptive personalization That’s why we guided them to migrate to Braze—and the results spoke for themselves. In just 10 weeks, their campaigns went live faster, the team owned their journeys without depending on engineering, and experimentation became a part of daily work. In this podcast, Sarthak Banta (CRM Strategist at Mavlers) breaks down: – Why Braze fit better than SFMC for this client – The 4-phase migration process we used – How intuitive UI, deep CDP integrations, and real-time triggers unlocked growth Want the full conversation? Watch it here - https://lnkd.in/dMJcKpD8 #Braze #CRM #LifecycleMarketing #MarTech #CustomerEngagement #Mavler

Most teams are halfway through the year and still don’t know if they’re on track to hit revenue. That’s not an execution problem → it’s a planning problem! In this quote from our conversation with Jessica Sprinkel (Founder of Sponge.io – Marketing & Revenue Ops Agency), she calls out the biggest mindset gap in GTM planning: “If you need $10M in revenue, work backward. That gives you opps, then MQLs, then campaign volume. Then you say ... here’s what I need to hit that, not wait and see what budget you’re given.” In the full Q&A, Jessica and Nital Shah go deep into: -- Real funnel math -- Lifecycle clarity -- Budget framing -- Data hygiene -- And how to get RevOps a seat at the strategy table   🎁 Grab her free gift (her Lead-to-Revenue Excel model that she uses to drive revenue for $10M+ brands) here: https://lnkd.in/dwqr6xdJ This one’s for the operators who are tired of top-down targets with no math behind them. #RevOps #MarketingOps #RevenuePlanning #B2BGrowth #MarketingInsiderSeries

Every CRM lead wants clarity — but ends up buried in dashboards, dependencies, and data noise. Kevin Steba, Founder & CEO of SEINō | Email Analytics , breaks down how marketing teams can finally own their email reporting, structure their campaigns for visibility, and build autonomy without leaning on IT or analysts. Most CRM teams are sitting on powerful email programs but can't independently answer basic questions like: – What's our actual reach? – Which campaigns are driving revenue? – How are our lifecycle flows performing? Because the data lives somewhere else. The reporting tools require engineering. The dashboards need updating by someone who's always busy with "higher priority" work. Real ownership means you can report on email performance without dependency on IT, data analysts, or anyone else in the chain. It means having clear naming conventions so you can actually find what you're looking for. It means watching reach and trend lines instead of vanity metrics that don't tell the whole story. And not to forget that when you can show the direct relation between optimized email and business impact, the budget flows to your team. Kevin breaks down how to move from "I can send emails" to "I own this channel end to end"—reporting, insights, optimization, and proof of impact. Watch the full conversation as soon as it drops on our YouTube channel next week. This one's for every CRM lead tired of begging for data access . #EmailMarketing #CRM #MarketingOps #LifecycleMarketing #MarketingAutomation #DataAnalytics #CRMStrategy

Choosing a Webflow agency isn’t about picking the prettiest portfolio. It’s about finding the right strategic partner who can turn your website into a true business engine. Here’s a quick playbook to help you get it right: –  Start with clarity. Before you even begin shortlisting, define your goals, budget, timeline, and post-launch support needs. The clearer you are, the better your agency match will be. –  Look for proven experience. Review real project outcomes, not just mockups. Ask for metrics — load time, conversions, SEO impact — anything that shows results, not promises. – Performance over polish. A beautiful site means nothing if it’s slow or invisible on search. Your agency should obsess over speed, accessibility, and SEO-readiness. –  Check for strategic alignment. A good Webflow partner doesn’t just build pages — they understand your marketing, sales, and growth goals, and bake them into the site architecture. – Don’t compromise on security. Your agency should adhere to enterprise-grade standards — GDPR, SOC 2, and best-practice data protection. –  Plan for the long game. The real value begins after launch. Go for agencies that offer ongoing optimization, CRO, analytics, and iterative improvements. In short, a great Webflow agency isn’t just a vendor — it’s a growth partner. At Mavlers, we live by this philosophy every day — combining design, tech, and marketing strategy to build Webflow sites that perform, scale, and deliver measurable results. For more, check out our Webflow Partner profile:  https://lnkd.in/dmjPp43k #Webflow #WebDesign #DigitalStrategy #Mavlers #WebDevelopment #WebsitePerformance #GrowthMarketing

The best strategies die in execution. You know how everyone loves talking about strategy decks and AI playbooks? But when it’s time to execute these things … best strategies die in execution. That’s why I’m heading to #MOPZA25 ….not to hear theory, but to talk to people who’ve actually scaled complex systems without breaking everything downstream. The ones about scaling systems, fixing process debt, and keeping your ops stack from collapsing under its own weight. The lineup’s solid - AJ Navarro, Ali Rastiello, Alysha 🌟 Khan, Brian Schmid … all talking about the stuff we live every day: alignment, data readiness, automation that actually works and building ops that actually support growth, not slows it down. If you’ve ever tried to roll out a “simple automation” that turned into a 4-week project ... you get it. If you're attending MOps-Apalooza, let’s connect … always up for talking about scaling without breaking. #MOPsApalooza2025 #MarketingOpsConference #AnaheimEvent Register here: https://lnkd.in/dCr56hB6

We’re now a Webflow Certified  Partner 🎉 This isn’t just a badge for us… it’s validation. It means Webflow trusts us. It gives us early access to new features, priority platform support, and the credibility that comes with being recognized for quality and performance. With 50+ Webflow projects delivered across SaaS, retail, hospitality, and agency ecosystems, we’ve built sites that don’t just look great—they convert, scale, and perform. From UI/UX design to e-commerce, CMS builds, SEO, third-party integrations, and CRM automations, we handle every layer of the Webflow experience. Each project is treated as a strategic investment—where design meets development, and marketing fuels long-term business value. What this partnership unlocks for our clients: – Future-ready, high-performing Webflow sites – Early access to innovations and updates – Scalable, conversion-focused architecture built to last If you’ve got a Webflow site idea you’ve been sitting on, or you want a fresh redesign that does more than just “look pretty,” let’s chat- https://lnkd.in/dqcQap93  Let’s build something that truly works—for your brand, your growth, and your customers. For more, check out our Webflow Partner profile:  https://lnkd.in/dmjPp43k #WebflowPartner #WebflowCertified #Mavlers #WebDesign #WebDevelopment #DigitalGrowth