McCann New York

The Celtics made the phrase famous. New York gave it meaning. We flipped the Celtics’ iconic “Anything is possible” into a rallying cry for Knicks fans, and a reminder to dream big with the New York Lottery, just in time for the playoffs. https://lnkd.in/eCaP6Jd3

Big wins at the 31st Annual Financial Communications Society (FCS) Portfolio Awards for our partners at State Street Global Advisors and Prudential Financial.   State Street Global Advisors’ “Getting There Starts Here” earned several awards including Gold across consumer categories: Visual Identity System, Out of Home Campaign, and Paid Social.   Prudential was recognized across both consumer and B2B categories, with Gold wins for Protect Your Life’s Work, Flash Forward, and Edutainment.   Congrats to all the winners bringing bold thinking to financial marketing. https://lnkd.in/eDv_Ei9W  

Congrats to our client Yasmin Dastmalchi, GM of NYX Professional Makeup U.S., on being named to ADWEEK's Creative 100 list as a Brand Innovator! We’re so proud to partner with leaders like her who aren’t afraid to take risks - push boundaries in beauty and champion work that challenges the status quo. (remember that Cardi B Super Bowl ad?) Congrats to everyone recognized. https://lnkd.in/gfQKjDyV

🏆 Massive congrats to our very own Mihae Mukaida, our SVP, Executive Director of Innovation Production for taking home Ad Age's Creative Technologist of the Year! 👏 Mihae is the kind of creative force who dreams up bars that serve drinks out of shoes (hi, F1 fans) and turns AI into a storytelling engine. She’s part inventor, part artist, and all heart - bringing bold, beautiful ideas to life that people actually want to experience. From smashing mucus with Mucinex to helping kids learn STEM in classrooms with Lysol across the country, Mihae pushes the boundaries on what’s possible. Read more about her in AdAge: https://lnkd.in/eDZrF4uy

Please join us in congratulating our leaders from across the globe who will be serving as jurors at Cannes Lions International Festival of Creativity 2025, setting the tone for excellence in creative and effective work. In categories from Luxury to Creative Effectiveness to Film, we couldn’t be more excited to see our team represented throughout.     A special shout out to our friend Tom Beckman, Global Chief Creative Officer at Weber Shandwick, who will be leading the PR category as Jury President.     #CannesLions2025 #TruthWellTold Valerie Madon Javier Campopiano Sarah Watson julien calot Shilpa Sinha Paulo Engler Dogura Kozonoe Jeff Immel Tom Beckman

To launch the new instax WIDE Evo™, our campaign was inspired by a simple truth: creativity thrives where inspiration lives. By leveraging an audience-first approach we tapped into instax™ users' love for art museums, and creatively reimagined classic masterpieces. Through this work we demonstrated the power that the WIDE Evo™ has to turn everyday moments into modern, instant works of art.   A huge thank you to instax™ once again for their partnership in bringing this campaign to life. Fujifilm Europe Karina Thomsen

When Lady Gaga drops a new single, the world watches.   When Mastercard gives fans a shot to be in the video? The world joins in.   ✨  Together with Lady Gaga and Parris Goebel, Mastercard, McCann XBC, and Brooklyn Brothers took 32 Little Monsters from fan to featured.    Here is a look behind the scenes at the Abracadabra Fan Edit. When the stage belongs to all of us: #priceless

We’re still buzzing from the news that our work with Microsoft has been named the #1 most effective campaign in the WARC Effective 100—a recognition that speaks to the power of creativity, purpose, and impact.   In the latest episode of the WARC Podcast, our very own Socrates Papazoglou takes listeners behind the scenes of this groundbreaking initiative—one that gave the Fulani people a written alphabet and expanded digital access through Microsoft’s platforms.   From the origins of ADLaM to the campaign’s role in shaping literacy and cultural preservation, this conversation is a must-listen for anyone passionate about the intersection of creativity, technology, and real-world impact.   🎧 Listen now to hear how this work came to life, the lessons learned along the way, and where it’s headed next.   https://lnkd.in/e-3UqsMG

🔝 #1 Most Effective Campaign 🌍 #2 Most Effective Network   The WARC Effective 100 just dropped, and our work with Microsoft on ADLaM ranked #1 Most Effective Campaign!    What started as two brothers—Ibrahima and Abdoulaye Barry—creating the first written version of Pulaar to help preserve the culture of the Fulani people of West Africa, is now a digital revolution, unlocking access for 40 million speakers worldwide.   Big ideas. Real impact. Thank you WARC!   See here for the full list: https://lnkd.in/gz848gP4

Big congrats to Mihae Mukaida, our SVP, Executive Director of Innovation at McCann New York, for being named a finalist for Creative Technologist of the Year at Ad Age's Creativity Awards! 🎉 Mihae is constantly pushing the boundaries of what’s possible, and we couldn’t be prouder to see her recognized for her incredible work. Huge shoutout to Harjot Singh, our Global CSO, for his Chief Strategy Officer of the Year nomination, and to the brilliant teams behind these standout campaigns: 🎮 “The Everyday Tactician” for Xbox by McCann London – Branded Entertainment/Content Campaign of the Year 💳 “Room for Everyone” for Mastercard by McCANN Poland – Creative Data Campaign of the Year Congrats to all the finalists - See you in next month! https://lnkd.in/e_-vS34e